Rated 4.73 out of 5 stars
Most Helpful Positive Review love it!
I really love this eyebrow pomade! I am a fan of Benefit products to start with, and this one I can clearly add to my list. First of all the packaging is great. Easy to access product, and the inside is designed with an area to wipe off excess product from brush which is a terrific idea!! This feature is so handy! The pomade itself isn't hard, sticky, or flaky. It is comes out easily onto brush. I will say that it is easy to get too much product, so I would suggest being light handed with this product. It applies to brow smoothly and blends easily. A little of this goes a long way. I would start with a small amount and work your way up if needed. This product can provide just a little extra needed color and fill in, or could be used for a very dramatic brow look. I will say this product, especially if used more heavily will look more "painted on" in my opinion as compared to their brow gels and pencils. It provides a nice sculpted look with a matte appearing finish. The pomade has staying power, I didn't notice any running or smearing. I have worn the product outside several times and it has stayed in place through heat and sweat. It can be washed off easily with a makeup remover. I received the 3.5 shade and feel it is a good match to other Benefit products in the 3.5 shade. It is a good neutral brown shade in my opinion. I feel like the pomade helped to keep brows in place without feeling too heavy or caked on. I received the Benefit applicator brush as well and I love it! The design is great. Double ended design with spoolie on one end and applicator on other. It comes with a clear tube that it fits perfectly in and is easily removed for use. It comes with a great little plastic sealable bag to store it in. I really do like this product and would recommend it. I will say that if you aren't use to pomades this one would be one that might take a little getting use to just because a little does go a long way and it applies so fluidly. I would suggest trying this out, especially if you are already a fan of brow pomades.
Most Helpful Critical Review POWmade not so much
As part of Influenster campaign, I was chosen to test and review the new Benefit Brow Pomade! Was super excited when it arrived and loved that the pomade also came with a duel ended applicator (bonus)!! The first thing I noticed was that the pomade was a medium brown (I typically use a soft brown version for my brows), so wasn't sure how this would turn out a pigments are different with each brand. So right out of the gate, I knew I needed to go light on this one. The texture of the pomade had more of a gritty/waxy feel to it, which was different from what my typical go-to pomade (Anastasia). As I applied it, it seemed to go in somewhat smooth but then quickly dried and gave my brows a chalky feel and matte texture. The color also seemed to change once dry as well, and looked more painted on than natural. It also seemed harder to fix and slight mistakes and so I ended up removing it and starting all over again. Staying power it has, but the color seemed to change by the end of the day. The spoolie and angled brush included with the pomade was great! I still use the tool for my brow application. Really wanted this pomade to be a winner but it is not for me.
Reviewed by 1801 customers great color match! good quality
gabigorawr from Downey, CA
I really enjoyed getting to try this brow pomade! Knocking off a star because it was a little messy and has a learning curve for me personally. I've never used a brow wax/pomade before so I had to get used to using it. But the color match was perfect for me! And I love the brush it came with.
vanessaa135 from St Louis Park, MN
I love this powmade! Looks so natural! The color I received was perfect! It's long wearing and doesn't smudge. Will definitely be buying
Color too dark
Woke up like this from Ulta Dania Beach
Would like to change the color
Loving this brow pomade!
littlemeandfree from Friendswood, TX
I really liked trying out this brow pomade. Application was very easy and it left my eyebrows looking natural and defined. I will definitely be buying more when I run out.
Long lasting, natural finish
abail2 from Johns Island, SC
This was my first time using Benefit Cosmetics Brow Pomade, and I am so thrilled that I did. A little goes a long way! It looks natural, goes on smooth, is long lasting, and has personally given me more confidence with my make up routine. I was able to take my complete mess caterpillar eyebrows and form them into a well defined, sculpted brow! It is absolutely worth every penny and will last awhile! I will continue to purchase and have now become a lifelong customer! Benefit Cosmetics Brow Pomade
victoriavval from Pennellville, NY
I love this! I'm obsessed with brow products because I just think a sleek looking brow can make or break a look! The formula was smooth and was not to dry. It kept my hairs in place as well all day and even when I accidentally rubbed my eyebrow it didn't leave like a huge streak I had to panic about! Best brow pomade I've tried to date!
yogifitjess from Grand Island, NY
I absolutely love this brow pomade. It keeps my hairs in place all day. It creates the best looking brows. You can go as natural or full glam as you want with this. It also is sweat proof and lasts all day
natashap38 from Chino, CA
So I was skeptical about this product until I used it for a whole month straight! I loved how it doesn't smudge even when working out. Yes it comes off with soap/water, makeup remover and so on….but with everyday activity it holds up. The creaminess of it is so easy to spread across your eyebrows like butter… and easy to wipe off with any mistake. A little goes a long way.
bailey2344 from Rochester, MN
I really liked this brow pomade. It took awhile to get used to the application, but it turns out flawless now! And it's long lasting which is a bonus
sarahs682 from Corona, CA
I have fat thick eyebrows and this pomade made me relove my eyebrows all over again!! So thankuuu🔥
llcooljaydddde from Hamden, CT
The application of this product is smooth and glides on perfectly. This product has so much moisture. I didn't have to use a spray to get it to activate. The color match given matched perfectly. And it dries quickly. My new favorite pomade for brows.
benefit brow pomade
whitershadeofpale12 from Kenova, WV
I really liked this brow pomade. It went on very smoothly. It also blended very nicely into my natural eyebrows. I would definitely recommend this to others.
yolandaw30bd from Hollywood, FL
This is with trying !! Smooth application ,long lasting and also is effective in removing excessive product without wasting it. definitely would recommend
chandral7 from Mesquite, TX
Since I've been using this product, I've gotten so many compliments on my eyebrows. This product is awesome. It just takes a little bit to make your brows pop.
ritzy_xo from Oakland, CA
I absolutely loved the shade. I have a hard time finding a shade that fits. Most brands are either too light or to dark. This color is perfect. It helps me achieve my natural brow look 😀
great color payoff and staying power!
anniemo7 from Dallas, TX
I tend to prefer an eyebrow pencil to a dip/pomade normally because I feel like I have more control over the shape/darkness with those methods. However, over the last few weeks I've found myself reaching for the Benefit Brow "PowMade" Pomade more and more and am really enjoying it. The pot is easy to get product out of and the 'lip' on the side of the pot helps ensure you only get the right amount of product on your brush. The color is natural and long-lasting even in the Texas heat! This has become a mainstay in my routine now. In the before/after pics you can really see how naturally it fills in the gaps in my brows without looking fake.
Stays on even post-shower!
ashleysarticles from Elk Grove, CA
This is the best brow makeup I've ever used! It stays on all day & was even still on after having a shower! The application is so easy, the texture of the product blends in perfectly, and a little goes a long way! It was a bit intense when I put it on at first, and although it may be a little too dark for my eyebrow color, I have really come to love it! Thank you to influenster for introducing me to this product, I'll definitely be buying it in the future!
My new favorite brow product!
cortneys9b87 from Land O Lakes, FL
I was pleasantly surprised with how much I loved this pomade. I typically use a pencil so this was new for me. The product was super easy to apply and stayed put the whole day. The color was a little darker than I would have loved but overall a really great product. Would definitely purchase in the future!
mirsav from Spring Hope, NC
Loved everything even the applicator is amazing very easy to work with would definitely buy at the store. From my part I'd recommend getting a lighter color if u have darker eyebrows
angelat04ed from Mckinney, TX
received from influenster for review purposes. I have had a very positive experience with benefits brow powmade. it works great. it's fairly easy to use and doesn't get crumbly
hlswan from Marietta, GA
For years when I first started using brow products I used the same thing that we all used (I'm not going to mention names but it was cakey and it looked terrible.) I would have never normally picked a pomade back up but this stuff right here is perfect. The brush makes it precise and it's so smooth it blends well I am really impressed by this￼. Better than the ABH pencil by far.
smudge proof! long lasting!
nodesiredlogin from Charlotte, NC
I've used a couple of brow products but this has to be one of my favourites. I love how it comes with a double ended brush and the variety of colours available to pick from. this product is definitely smudge prrof and long lasting!
I'm a fan!
katrinaleigh from Hudson Falls, NY
My new favorite brow make up, hands-down. I love how this formula glides on and blends in so well. I prefer a natural brow look and this fills in my gaps and creates a fuller shape without looking too fake. The color matches me perfectly and I love the excess product wiping surface.
low brow fabulous
kimtbfec from Raceland, LA
I was so excited to try this powmade from Benefit. First, the product packaging is awesome. The little ridges built in to the container help control the amount of product on the brush, and I thought it was super smart to do it that way. I've always been more of a natural brow girl, so this worked perfectly for me. You can add as much or as little as you like to define and fill in brows for a finished look. Would definitely recommend.
vickic17 from Denver, CO
I've been using the same brow pomade for years (ABH) so was a little weary of switching it up. But I surprisingly LOVED this one. It goes on easy (though a little heavy) and it lasts all day. Since it is a little heavier, you have to be mindful when applying, but I love that there's a little place to wipe off excess product. Overall I'm a big fan and will definitely keep using, especially when I'm looking for a fuller look such as for an event.