SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

e.l.f. Cosmetics Power Grip Primer #1
e.l.f. Cosmetics Power Grip Primer #1

Tab through the images or use the previous or next buttons to navigate each product image

$10.00

Replenish & Save

Size:0.811 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Details

Benefits

  • #1 Primer in America*
  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps & gives skin a natural finish
  • Goes on clear with a translucent finish for all skin types & skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free & Leaping Bunny Certified
  • Made in a Fair-Trade Certified facility
  • *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Key Ingredients

  • Hyaluronic acid helps skin retain moisture for a plump complexion

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone
  • Sulfates

Item 2591795

How To Use

Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

External use only. Stop use if irritation occurs.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).

Frequently bought together

3 items

Current Product

e.l.f. Cosmetics

Power Grip Primer

$10.00
e.l.f. Cosmetics

Brow Lift

$6.00
e.l.f. Cosmetics

Brow Lift Applicator

$4.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

19459 ReviewsWrite a Review
81%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Cooling effect lasts longer than milk's primer
1Gets very tacky so makeup can stick to it
1Lasts long
1Gripping, Smoothing, Long Wearing
Cons
No Cons
Best Uses
1Dewy without the greasy feel
1Makeup needing to last for a long time
Describe Yourself
1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.

Versus
Most Helpful Critical Review
I like it

This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...

3587 results

I'd buy this product again! Made my face feel smooth

Submitted 4 days ago

By Sue

From Indianapolis, In

[I received this product in exchange for my honest review] I received these products free in change for my honest opinion. I absolutely loved how it felt on my face! Non-greasy, and a smooth silky feel. The powder was a bit darker than what I like but it was fine to apply to a couple of areas

User submitted media
Smooth Sun-kissed look

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Very matte

Submitted 4 days ago

By Alexa

From Macomb Mi

[I received this product in exchange for my honest review] A great primer if you like that matte look. It leave a very smooth finish for you to do your makeup. The packaging is just like any other primer nothing to crazy

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Love it

Submitted 4 days ago

By Stefanie

From Modesto ca

[I received this product in exchange for my honest review] Love this product, it makes my skin look and feel amazing, it's not heavy on your skin and makes you feel hydrated and beautiful I will personally buy this.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I love elf ♥️

Submitted 6 days ago

By ♡babygirl♡

From Lucedale Mississippi

was looking for a affordable setting spray till I saw this elf setting spray I grabbed it I go through setting sprays like water 💧I love collecting setting sprays I can't have enough setting spray that way I don't have to restock in a while 🤗

Was this review helpful to you?
Ready for prime time

Submitted 7 days ago

By Lex

From Oregon

[I received this product in exchange for my honest review] Finally, finally finally, a primer that works like a charm. Love that it helps me keep my makeup looking fresh all day. I especially love that it keeps from any creasing happening. Definitely a new staple in my makeup routine!

User submitted media
Love

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?