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e.l.f. Cosmetics Power Grip Primer #1
e.l.f. Cosmetics Power Grip Primer #1

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e.l.f. CosmeticsPower Grip Primer

Item 2591795

4.7 out of 5 stars. 10231 reviewsQ & A
Size:0.811 oz
  • Available to ship
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Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.



  • #1 Primer in America*
  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps & gives skin a natural finish
  • Goes on clear with a translucent finish for all skin types & skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free & Leaping Bunny Certified
  • Made in a Fair-Trade Certified facility
  • *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Key Ingredients

  • Hyaluronic acid helps skin retain moisture for a plump complexion

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone
  • Sulfates

How To Use

Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

External use only. Stop use if irritation occurs.


Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).