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e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide
Summary
Highlights
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2604932
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4279 results
Would buy again.
My niece recommended this Primer. I really like the way it works. Definitely leaves your skin ready for your make up.
Love it, Great price point
I have used very expensive primers and this one is just as good, if not better! I love that it doesn't feel like a layer of plastic on my skin, but allows my natural skin through.
okay
Verified Buyer
Reviewed at
I wanted to love this primer but it is just too sticky for me. My makeup looked fine over it, but I can't get over the tacky feeling when applying it. I recommend the poreless putty primer for those who don't like sticky primers.
"Pore-Perfecting + Long-Lasting"
Verified Reviewer
Reviewed at
This primer is a total game-changer! It grips my makeup all day while giving my skin a healthy, radiant finish. The texture is a bit tacky at first (as expected), but once foundation goes on, everything looks super smooth and flawless. The best part? The 4% niacinamide actually helps improve my skin over time. I've noticed less redness and smoother texture after just a couple of weeks. It's like skincare and makeup in one — love that! Perfect for oily or combo skin, and works beautifully under both lightweight and full-coverage foundations. Definitely a staple in my routine now! ⭐️⭐️⭐️⭐️⭐️ (5/5)
The only primer I use
This keeps my makeup and sunscreen from sliding around on my face when I sweat