Urban Decay Original Eyeshadow Primer Potion is an eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.
Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
This item is NOT eligible for coupon discounts.
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First off, nobody taught me anything about styling hair, applying makeup, or even how clothing sizes worked.
As a teenager and now adult, I grew increasingly more fascinated and obsessed with cosmetics. Being completely self-taught, I've made a few missteps.
I mastered my staple cat-eye liquid eyeliner, foundation, powders, lips, nails, highlighters, blush, brows, blah blah blah... But eyeshadow. I had a very complicated relationship with eyeshadow.
I wanted so badly to use it. I would spend a lot of money on beautiful compacts and pots, MAC, Urban Decay, Lancome-- no drugstore stuff. But no matter what I did, it looked like garbage. Being a traditional artist, I know quite a bit about color theory, blending, feathering, layering etc. While applying eyeshadow isn't the exact same as painting, it's close enough that I couldn't understand why my eyeshadow looked so... bad.
My husband decided to indulge my makeup addiction for my birthday many months ago by gifting me the Urban Decay Vice box. I stared sadly at the beautiful rectangles of pigment. I took out the mascara and eyeliner before putting the box somewhere to be admired but not used.
Fast forward to the recent past. I was cycling out old makeup when I opened the box again and noticed the primer potion. I had forgotten all about it. Dubious, I squeezed a bit on my fingertip and applied it to my lids. I was doing this to justify throwing it away. I had to at least *try* right?
All of the sudden, my eyeshadow looked amazing. Runway professional. The color looked exactly like it looked on the palate. It blended effortlessly, seamlessly. I was so proud of myself, I didn't remove my eye makeup when I went to bed (shh.) The next morning, everything was as if I had just applied it.
This is a stupid long review, but I wanted to get it across that this stuff WORKS. It's *absolutely* worth it. I wouldn't even bother wearing eyeshadow without it. If you have a hard time with eye makeup, it may not be you. This is a great example of where product really makes a difference.
I'm done trying to make this work!
I've used the original for years, but the anti-age formula seemed like a good idea, and the fact that it was UD made me feel comfortable about buying something new.
Maybe I got a bad batch, but this primer is not at all what it claims to be, and in my opinion no where near how the original performs! Plus I didn't really see any benefit as far as the anti-age claim.
First, you have to wait a while for it to set, if you try to apply your shadow right away it can be a little too tacky and you wont get a smooth application. This really doesn't bother me, I typically apply it first.
Once it's set the shadows look great, blend perfectly and look smooth, which is great. But the staying power is totally off compared to the Original formula. For me this creases around the 6th hour and I have to reapply/blend the crease out. I do have oily lids, so I'll put that out there, but it's just not what I'm used to, especially for the price. I've had it too long now to return it, so keep your receipt if you decide to try it out!
I do love the product , it does what it says it does ,
That one complain I do have is the price ,
No specials or coupons ..
I like the way it feels on my eyes. It melts into my skin and the layer feels thin. Slightly tacky for the eyeshadow to go on which is nice
There is a lot of hype surrounding this product, and, based on the reviews, a lot of people like it. This product is greasy and does not work. It actually makes my eye makeup look so much worse.
this eye shadow primer will NEVER let you down! you have to try it. you will love it 😍
This stuff is amazing, on the nights I shamefully fall asleep in my makeup, I wake up with eyeshadow still fully intact and pigmented on my lids. Highly recommend.