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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
For those who want it all: try jane iredale's Longest Lash Thickening and Lengthening Mascara for well-defined, longer looking lashes and buildable volume!
Benefits
- Designed to make lashes look thicker and longer.
- Packaged in a squeezable tube with high-quality, jumbo sized hollow fiber brush.
- Reduces splitting and breaking.
- Formulated with triple-length Cellulose Fibers that contribute to the appearance of extra length and thickness.
Key Ingredients
- Algae Extract conditions and protects hairs making them healthier, smoother and more manageable.
- Cellulose Fiber adds temporary length and thickness to lashes.
- Panthenol is a Vitamin B Complex Factor that is used to condition hair.
Start at base of lashes moving towards the tips, rocking back and forth until lashes are covered.
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Copernicia Cerifera Cera, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Raphanus Sativus (Radish) Root Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid. May Contain: Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Lash Fixation Mascara deluxe with $40 Jane Iredale purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful service, too
I placed an order with Jane Iredale for a handful of products this past fall, including for a clear mascara that, at first, I didn't love (I'd intended on using it for a brow gel, but mine are quite coarse and unruly and to that extent, untamable). The company was kind enough to refund me, and told ...
Most Helpful Critical Review
Mascara is good, the brush might be wrong
After years of using mascara, I noticed my eyelashes were getting a little thin, so I've been looking for something that is good for my eyelashes but also gives me length, fullness, doesn't clump, and doesn't smear or run down my face over the day. I also need it to last a full day on the job. Upon ...
462 results
A nice product
Reviewed at
Adds dimension and fullness to my lashes but still looks natural. I prefer an enhanced but understated look and this achieves that for me. Easy to remove.
Best Ever
Reviewed at
Best mascara ever! Looks entirely natural. And this color goes great with my new gray hair!
Great non-allergenic mascara
Reviewed at
I used to wear mascara and eyeliner all the time, but 10 years ago, developed an allergy to these types of products. I tried many different lines of mascara and eyeliner and reacted to all of them. Recently someone told me about Jane. Iredale and I decided to try their mascara and eyeliner. I've been using them for a month and I've not developed any rashes or itching. This has been wonderful.
Must have brown mascara
Reviewed at
Love the brown option on this mascara and highly recommend.
Bad Brush
Reviewed at
Dont like the brush.