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Summary
Conscious Beauty at Ulta Beauty™
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Loved by makeup lovers & pro artists, Persona's Identity Eyeshadow Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.
Benefits
- Curated shadows designed to bring out the best in brown eyes!
- Includes 6 shimmers and 6 mattes
- Travel-friendly palette
Shades
- Humble (nudish pink matte)
- Sassy (pearl shimmer)
- Goal Digger (true gold shimmer)
- Seductive (rose gold shimmer)
- Charming (caramel brown matte)
- Maverick (taupe matte)
- Bombshell (metallic pewter shimmer)
- Goddess (true bronze shimmer)
- Audacious (burnt brick matte)
- Chic (plum matte)
- Bossy (burgundy shimmer)
- Fearless (dark chocolate matte)
- Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
- Use 'Humble' to set your lids.
- Use a damp brush for a more metallic finish.
Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007).
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Reviews
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Ratings Distribution
Best Uses
- 64Everyday
- 49Going Out
- 47Work
- 42Natural Effect
- 35Smokey Effect
Describe Yourself
- 26Classic Style
- 25Natural Style
- 9Trendy Style
- 1Brown Eyes
- 1Deep Skin
Most Helpful Positive Review
Gorgeous colours from Pérsona
Hi Sons From Sydney Australia I purchased the palette a while ago and have enjoyed mixing and matching the matte and shimmer shades as eye shadows, highlights and even lipglosses The colours are amazing and the actual products are smooth and light ... Thank you And keep up the good work! Love ...
Most Helpful Critical Review
Wanted to love this
I had such high hopes for this palette because of Tati (Glam Life Guru). The palette packaging is beautiful and looks promising. The shadows blend nicely with little fallout. Here is why it only gets one star from me: the shadows dull and disappear within an hour. I tried using a few different eye s...
230 results
Have repurchased this 4 times!
Ever since this palette first came out… it has been AMAZING! I love to use the black shadow for eyeliner every day! And its so easy to do daily looks and night looks! Sona's videos (the founder) have helped me learn how to get creative with the colors too! It has been a must-have for my makeup bag for years!
Soft shadows, colors are ok
Colors are soft in texture, easy to apply. Do yourself a favor and do not travel with it or the shadows will break:( color story is ok but gets boring after a few uses because most colors are too dark for me for everyday (office environment).
Great travel palette
It's thin, pretty light so it's easier to travel and has everything you need to make different looks. Warm & cool tones The shimmers can make the look more fun.
Amazing Shimmers. Mattes Can Be Tricky
I've wanted this palette since the day Sona announced it's debut. I finally have it in 2023 (wish I'd have gotten it sooner for the cardboard artwork packaging, but the current is fine too). I think the color story is perfect, especially for my skin tone and eye color. Thing is, I find the mattes to be extremely pigmented and loosely pressed so they kick up quite a bit of power. They swatch great and feel smooth to the touch, however I have trouble Blending the darker shades over my eye base. Maybe I need to set the eye base with powder first, even though that's not my preferred way. I can get them to look good eventually, just takes extra time which I rarely have. The shimmers apply wonderfully with a brush and a finger. I don't like dipping my fingers into eyeshadow so I always use a brush, but they work great either way. Neither mattes nor shimmers haveuch fallout, if any. Just don't pick up too much matte powder on your brush. Overall I'm happy with the palette.
Great Palette
I wish I would have tried this sooner! the colors are beautiful and buttery soft. Shimmers are pretty without looking like a glittering disco ball. My only issue was with Ulta's shipping - it too three tries to get one that wasn't damaged. That isn't the fault of the Palette, though! It's wonderful! I just wish Ulta wouldn't ship fragile items in a bubble mailer.