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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Features
- Protects
- Shines
- Mends
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
- Product Aesthetics: This next-generation, shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy.
- Ideal For: All hair types in need of repair or extra nourishing.
- Great for providing protection against damage caused by environmental pollutants.
- Safe for color-treated and chemically treated hair.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
- Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
- Kalahari Melon Seed Oil: High in antioxidant and hydrating properties, it protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Research Results
- Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage:
- 100% of women said their hair was immediately shinier.*
- 94% of women felt their hair looked repaired after one use.*
- After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.*
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
Shake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate