ILIA Fullest Volumizing Mascara

Benefits

• Violin-shaped brush with flexible nylon micro-bristles
• Thickens + defines
• Buildable, nourishing formula
• Flake + smudge-resistant
• Removes easily with cleanser
• Safe for sensitive eyes + contact lenses
• Formulated without fragrance
• New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
• *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
• 2021 Refinery29 Beauty Innovator Award

Key Ingredients

• Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
• Provitamin B5 - Nourishes to promote thicker-looking lashes
• Weightless Wax Blend - Adds full, flexible body without the weight

Research Results

• 100% agreed it made their lashes look fuller and more voluminous
• 100% agreed it didn't feel heavy on their lashes
• 97% agreed it didn't flake or crumble
• 94% agreed it didn't smudge
• In a consumer perception test with 32 participants

Item 2629298

Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and definition. Use the tip of the brush to separate and define hard-to-reach lashes.

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain: CI 77499 (Iron Oxide).

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