Rated 3.95 out of 5 stars
Most Helpful Positive Review Must Have Self-Tanner!!
I have finally found the perfect self tanner! I am very pale and I mostly burn in the summer and then turn right back to pale so finding this natural looking self-tanner was a game changer for summer and special events. I get compliments on my glowing skin every time I use this product. I have tried other self-tanner products such as Fake Bake, Vita Liberata and St.Tropez but this one stands out as a clear winner.
The mousse applies dark so you can see if/where you missed spots and even it out. I was alarmed the first time I used it because when you apply it can give the illusion that it will be streaky and very dark but DON'T WORRY! Once you shower it leaves behind a perfect natural, streak free tan. I use a makeup brush to apply to my hands, feet and face since it can be tricky to get an even application with the mit in those areas. I have very sensitive skin and this product does not irritate or break my face out at all.
As long as you exfoliate ahead of time and moisturize regularly once applied, the tan will last up to a week. Unlike other self-tanners I have tried, this one also holds up really well in the pool/ocean as well for those of you using this for a vacation. Give it a shot, you won't regret it!!
Most Helpful Critical Review Absolutely NOT.
I have tried many self tanners from all different price points and this has got to be the WORST one I've ever tried. I put this on and at first was really impressed with the Loving Tan application mitt and how decent this product smelled. It doesn't have that nasty fake tanner smell right off the bat. However, when I rinsed this off I noticed the tan came out way more orange than I'm used to. My own mom even pointed at my legs and said "You look really orange." The color isn't the worst thing about this product. It's true that over time it develops into a deeper color, which it did. But throughout the day I noticed lines on my legs getting darker and darker. It almost looks as if someone had stenciled this fake tan on my legs and left white stripes!! Not only that but it's now day 2 with it on and it's coming off in little patches EVERYWHERE. My skin is properly moisturized and exfoliated. There is NO EXCUSE for this to be happening on day 2 but I'm almost glad it is so I can wash this horrible fake tanner off quicker.
DO NOT believe the Instagram or Youtube hype. Save your money.
Reviewed by 549 customers Save your money
Casey from Kentucky
I was so excited to try this product but was VERY disappointed. You can try your entire life to blend it in and keep it from streaking and you will not succeed. It does work fast, but honestly the amount of work that goes in to trying to blend it is ridiculous. Will not buy again, 10/10 do not recommend.
Han from Raleigh, NC
I tried this the first time and showered after about 2.5 hours and legitimately all of the product washed off. I tried it again and left it on significantly longer and that worked. The color was great! And didn't have an issue with streaking but would highly recommend leaving on for longer than the suggested 2 hours. I would honestly suggest more like 5-10 hours depending on how dark you want the tan. Happy with the results after I figured that out!
I will always come back to this product
Kay from Boston, MA
This tanning mousse is my one-stop-shop for all my tanning needs. I leave it on all night for a deep tan. If I want more of a glowy bronzing, I'll leave this on for 2-3 hours. I prefer this over the medium mousse and the ultra dark mousse. It's more versatile and works better for subtle and deep tans, in my opinion.
My go to tanning mousse
Amber from New York
I've been using this for years now, and it's the only tanning mousse I've used that doesn't appear orange. Gives me such a natural glow all summer. It lasts for a long time with consistent lotion applications to keep skin hydrated. I usually leave it on a little longer than 2 hours to get maximum color. I also highly recommended exfoliating skin before applying, as with any tanning mousse, and applying quickly with the mitt for a non streaky finish.
Wouldnt buy it again
Jules from San Jose
I used the tanning mit and bronzer. Not the best tbh. When i got in the shower it all rinsed off and made me look like my old self a little bit idk if thats just me but i dont think the two hour works
Perfect Bronze Color
Amberm from Ok
I've been using this for about 2 years and I love it! I use the Loving Tan applicator and it goes on streak free. I did notice with a different applicator it did not go on as smooth. The color is great, not fake or orange at all. Perfect bronzed color!
Don't spend your money on this
Madison from Memphis, TN
Let me preface by saying I NEVER leave reviews. But this product is that bad I feel like I have to. It doesn't spread evenly and streaks terribly. I was excited due to the positive reviews but I did not enjoy this product at all.
Tara from New Jersey
Am I doing it wrong? I've tried again and again to wash off after two hours only to have no color. It works amazing if left on overnight but that's not what's being advertised. I will say, I have gone out without washing the tanner off and it looks fine since the guide color is a nice natural tan. Overall, amazing color but I can't get it in two hours.
LOVE this. Beautiful natural color.BUY IT
Liv from Columbus OH
I love this! I first tried the regular deluxe tanning mousse in medium, and honestly didn't really see any results from it after I showered off after leaving it on for like 12 hours. I returned it and got the 2 hr express. I bought the dark and I read other reviews to get the best experience.
What I'd recommend is moisturizing areas like your knees, elbows and ankles before and just places where it could get patchy or splotchy. I shaved and exfoliated right before I applied. I put it on making sure to do it as evenly as I could and I noticed a lot of people say the 2 hours didn't give off a good color so I left it on way longer. I put it on about 7:30 and showered at about 10:30-11 the next morning. Definitely probably would've been good in less time but I did it on the weekend and it was just how it panned out. I woke up and noticed I had a streak on my leg from where I must've been laying my other leg on it weird so I was worried.
The streak went away and the shower and the tan looks flawless. I'm in love. Isn't splotchy anywhere, gives a nice really natural color on my skin. I am a bit pale in the winter and olive kinda toned when I tan and this looks great for me! I will say i noticed it felt a little more sticky and I could feel the tan on me more than I could regular one.
I made sure to wash my hands really well after I put it on and this is probably the first tanner where I didn't still have splotchy orange hands the next day, I just look normal like I have a good tan lol.
I suggest putting this on when you have time to give it plenty of time to develop and you will be really happy with the results. Just put it on as evenly as you can and moisturize to prolong it and you'll be really satisfied(:
Sleep with it on
Messhii moo from Nj
Sleeping with it on is the trick it's not a 2 hour express sorry maybe it is a 4 hour and if u do a very quick rinse with cool water but sleeping with it on is key u will be sooo happy
Been using for years only 1 concern
Meeshii moo from Nj
Only thing is when doing arms give it a lot of extra time to dry where the arm bends or u will end up with a a white patch there so do one arm at a time abs let it dry extra before going to the other arm besides that I love this stuff last a week if u take care of it too use baby soap wash in the shower ur good to go!!
terrible tanner from sheffield
absolutely hate this tanner! i first started off by buying this then a mitt. i purchased the $15 mitt from loving tan and it didn't help a bit. i want my money back. if i could give it 0 stars I WOULD.
Am I the only one who hates this?
Shelby from Michigan
SO orange! And very patchy. Also, I hate the smell of this too. The typical "self tanner" smell. I've had some self tanners that have smelled decent, but this isn't one of them.
Used to love it
Kd from Indianapolis
I bought one bottle and absolutely loved it! Bought a second bigger bottle and developed hives after a couple days. Thought it was just a bad batch so I ended up throwing it away. Just last week bought a new bottle, used it, and developed the same hives all over my legs. It's extremely drying and I typically have oily skin. Love the color but the hives are not worth it :(
Mayra from Cheney, WA
I've been using this product for one year, and I love it. It's easy to apply, and I like that it's a 2 hour developer.
Former employee hates it
Jane from Midwest
I've self tanned for 5 years and was an Ulta employee for 4 of those 5. This self tanner made my skin so dry it hurt and it was so patchy coming off.
Patchy and orange, inconsistent
Ashleync from Kansas City
I love the 2 hour express in medium but thought I would try the dark and ultra dark. I tried the ultra dark a few weeks ago and didn't have any problems. I tried this a few days ago and it is so patchy. It differently is more orange compared to the others. I had a huge patch where my arm bends like it was a white circle with the orange tan it looked so bad. I'm going to be returning this one. I didn't have any issues with the ultra dark or medium. I'll probably just pick up another medium because that is my go to. For reference I'm a natural redhead so I have super fair skin. I usually like to get the 2 hour express and leave it on overnight so I get the maximum color pay off.
Worth the $
Ashton from Flower Mound Tx
I was always worried about any self tanner and streaks. If you use it according to the instructions your tan will be even! Applying lotion on hands and feet helps that. I have the lighter version and the dark. It's so easy takes minutes and I can let sit for a couple of hours. I do not look orange wither. A little goes a long way. Saves so much money instead of having to go to a salon.
Did this change??
MissMay from MN
This used to be my go to product for about two years! But this last year, this formula seems so different. The color is now more orange when it develops and it only stays on for like 2 days MAX. This used to be great, it would develop to the perfect olive color and it would stay on for almost a week. What happened?!
Best self tanner ever!
Sophia from Knoxville, TN
I've used so many different self-tanners, and this is the one I always go back to. I love the fact that when you apply it, you can see where you apply. After 2 hours, you get a pretty good tan, but if I want an even darker tan, I'll leave it on overnight and it still looks great.
It's Good but don't wash off in 2 hours!
Raechullll from Dallas, TX
The product is amazing. It says you can wash off after 2 hours. Which I did to prepare for my date. It washed basically everything off. I bought the dark one.
BUT if you sleep in this bad hot overnight, you will be a tan goddess.
All comes off!!!
Laina from Pennsylvania
I absolutely love the regular self tanning mousse in dark, so I figured I'd try the 2 hour express one. Don't buy!! I washed it off after 2 hours (like the directions say) and all of it comes off. It's a waste of money.
Not sure I would by this product from ulta again
Jocie from Roanoke, Va
So I love Loving tan 2 hour express in dark, I always order from the loving tan website, however last time I purchased from Ulta and I swear the formula is not the same I look way more orange than I normally do, has anyone else had this problem? It makes me feel that ulta is messing with the formula to save money and sell more for less.. i'm going to order a new bottle from the Lovingtan website and compare to the ulta formula because to me it seems like ulta is altering it or something .
Melanie from California
I usually don't have time for reviews but I just warn people before using this product. First, I will say it is amazing if you wear overnight and do not rinse off right away. This tan will last awhile. HOWEVER, this is NOT a express!!!! Do not expect to rinse off after two hours and it stay on. It will completely wash off!!! I'm going to a wedding today and had no time to tan yesterday so thought I'd use this since I can wash off a couple hours a later and I am shocked that it all came off!! Not worth your money if you are looking for a fast express tan. What a waste.
Not staying on skin
Megan from Atlanta
I'm an avid self tanner and this tan did not stay on my skin I immediately had patches the next day when I washed off and I waited a full 18 hours before I rinsed it. Really upset because the price of this is ridiculous for what you get. Not sure if maybe the formula has changed or what.