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Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

0.33 oz Item 2286790

Color:Nude

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2419 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1963)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (64)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1989)
  • Going out (1215)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (902), Classic style (876), Trendy style (400)
    • Was this a gift?:
    • No (7)

Reviewed by 2419 customers

Displaying reviews 1-10

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5.0

Easy to use

By slovegirl

from VA

About Me Trendy Style

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I had this forever ad just did not use it. The best way to put in on is use the applicator dab like 3 or 4 on your eye and blend with your finger and Pat it in so blend side by side and pay then I set it with my face powder a bit. Great for early morning work days.

     
    5.0

    Great stuff!!!

    By Bdock39

    from Michigan

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Love this stuff!!! My eyeshadow stays on all day!!! It's not easy to remove, I've found using coconut oil makes removing it easy!

       
      3.0

      red eyes

      By juliedottie

      from georgia

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      makes my eyes watery and red. I'm looking for something to cover sun damage. This isn't it.

       
      5.0

      I would buy this product again

      By Lila

      from San Bernardino

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Very easy to apply and lasted

        (0 of 1 customers found this review helpful)

         
        2.0

        I will not buy this again

        By Jlshep

        from Los Angeles ca

        Verified Buyer

        Pros

          Cons

          • Difficult To Apply
          • Irritated my skin

          Best Uses

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Tried this one time and my eyelids became irritated and swollen. Not for me.

             
            5.0

            I highly recommend this primer

            By Manda

            from Dekalb

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              This primer will stay put until your ready to remove.

               
              5.0

              Holy cow!

              By Sara

              from Minnesota

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I have tried so many different products to handle creasing and fading, and have never been really satisfied until now. There is a reason this is so many people's holy grail shadow primer. I am very impressed

              (1 of 1 customers found this review helpful)

               
              5.0

              Phenomenal primer

              By CryWeaver

              from Dayton Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This primer is the bomb, I have hooded eyes and nothing budges. Alittle hard to blend but not impossible.

                 
                5.0

                Favorite eyeshadow primer.

                By Sara

                from Las Vegas

                About Me Classic Style

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  This eyeshadow primer is the best I've tried, and I have repurchased many times. It keeps eyeshadow in place, keeps it from creasing, and keeps eyelids from getting greasy.

                   
                  5.0

                  Noice!

                  By Jennnnnnn

                  from SW, MO

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Once you use this primer there's really no going back.

                  Displaying reviews 1-10

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