Achieve maximum lash volume and fullness you can't stop bragging about. Lash Brag Volumizing Mascara by Anastasia Beverly Hills instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color. This ultra-creamy formula builds volume as it conditions lashes for a thicker lash look with comfortable wear. The specially designed hourglass-shaped brush separates each lash and coats with the lush, full-pigment formula that glides on without weighing down lashes.

BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day.

BRAG A LOT: Apply 2 coats for extra-defining length and thickness.

TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume.

Why You'll Love It:

• Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
• Ultra-creamy, water-resistant formula is designed to prevent clumping and doesn't dry out lashes, fade or smear
• Formulated without parabens, gluten and phthalates
• Ophthalmologist reviewed, dermatologist tested and clinically tested
• Cruelty-free

Key Benefits:

• With flexible polymers, this ultra-creamy formula is designed to prevent clumping and create a long-lasting effect.
• Conditioning agents help smooth and soften lashes.
• Lash Brag's unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.

Research results in a 116-person consumer survey:

• 91% saw increased volume and length
• 89% saw increased fullness and long-wearing results
• 92% saw intense, jet-black color