Rated 4.2 out of 5 stars
Most Helpful Positive Review I love it!!
I don't even know where to start. I hated concealer when I was younger because it was streaky and would melt off. I'm turning thirty in November and I rarely ever wore concealer-- I never realized how much of a mistake I was making. I did a lot or research before trying this and I love it so much. It doesn't take much to cover my huge dark circles and it doesn't streak cake or pack into creases around my hooded eyes. I have oily, acne prone skin and this takes care of blemishes like whoa. I'm probably going to start using a little as a highlighter because of how much I love it. It feels light and smooth and not at all greasy. I set it with Maybelline Got Me loose powder. I'll include a picture of me without concealer.
Most Helpful Critical Review Poor packaging
The product itself is great, however, the tube it comes in is defective. The clicker that you turn to make the concealer come out will stop working and it's impossible to fix. I'm on my third one now. I love the product but it's completely useless if I can't even use it due to the faulty mechanism on it. Unfortunate.
Reviewed by 3290 customers The best
Yani from Miami, FL
Super cheap and honestly better than any expensive concealer I've ever purchased.
sadie :) from AL
i love this! i've been using it for years. i don't like the little sponge on top but i usually just take it
off and click some up and use a brush to apply it and a beauty blender to blend.
Actually fits me
Cassie7 from New York, NY
Honestly I was really surprised to find a drugstore conceal that fits my skin tone, I'm really pale and have cool undertones and this is the first concealer I've found (drugstore or otherwise) that actually matches my skin. It covers my dark circles well but I do have to use my fingers to blend it, or else it looks strange. Definitely has to be applied on moisturized/oily skin though or else it won't blend well.
not enough coverage
eisela from pennsylvania
i only use concealer for my under eye dark circles, and with this product it takes multiple layers to cover them. the coverage is terrible and it takes up more time having to keep applying it over and over.
DawnVal from Akron
Decent if you want to use it as a foundation or for highlighting and contouring but it does nothing for hiding dark circles.
Not my favorite
Ella from New York, NY
The coverage isn't the best and it made my under eyes look ashy. I like the applicator, but the product was streaky and felt dry. I wouldn't recommend, unless you have oily skin.
Rachel from California
Dries way too fast so by the time you get to blending it's cakey and streaky but looks okay after you work it a little. Not my favorite concealer
Ana from Las Vegas
Doesn't go on smooth and the coverage is super light.
Wish I could do 4.5 Stars instead of 4 :(
Megan from Southern Maine
I will always love this concealer, but I've always never understood the sponge on the top. This concealer is buildable, so I understand why some people say this isn't worth the "hype," but just hear me out. I've been using this concealer for 2 years now and before they just switched the packaging. Man, that was tough to find my shade again (or maybe they didn't switch shade names and I'm just a dummy). This is one of the most full coverage concealers up there and is used right next to my Tarte Shape Tape. If you want to know how those two are different, this one is more lightweight with a different applicator and has a better price.
Great light and natural coverage
Ulta Customer from Boston, Massachusetts
I just use this to cover up my under eye bags, but it works great for that purpose! No need for anything crazy expensive when I have this.
what's the hype for??
jenna from mi
was not what i was expecting. it didn't cover up my dark circles or acne unless i kept applying and applying. isn't worth it. will not be purchasing again
would definitely purchase again
Ana from .
This concealer is a staple in my makeup routine. The coverage isn't the highest coverage concealer, but the concealer covers up my redness and helps to cover small pimples. I would 100% recommend this product to anyone who is looking for a good drugstore concealer.
Lely from Van nuys
The concealer is good but oh my god I had to twist that thing for like 2 minutes straight just for the product to finally come out once the little disk that's supposed to push it out was already halfway through the bottle.
my tried and true under eye concealer
Anna from IL
I always come back to this product. I've tried several high end under eye concealers but they don't compare to the neutralizer shade.
Worth the hype
Meagan from Usa
Buildable, creamy coverage. Better than a lot of High end concealers I have tried.
Not Happy from Mars
Dries too quickly and creases like mad. This stuff is made for 10 year olds.
Zoë from Los Angeles
This doesn't look good on me. I have normal skin, not dry, not oily. It just looks cakey & dry.
rpauley8892 from Denver, CO
The reviews on this product aren't wrong- It's actually pretty great. Before purchasing this, I tended to go without undereye corrector because everything would crease on me- whether or not I powdered afterward. The color also goes well with my undereye area- neutral enough that I can wear a light bb cream, and I don't look crazy.
Not as expected
Andrea from California
Maybe its a new formulation, but this is dry, little coverage, shows off texture, and creases easily. This is definitely not the same product recommended by people using the old packaging.
Great shade range but way too dry
katie from la Jolla
I think this would work great for oilier skin types but for my combo leaning dry is an absolute disaster. It emphasizes my dryness around my nose and makes my undereyes look crunchy. It also separates when I powder it (coty airspun). I honestly tried but alas this is not the concealer for me :(
It was ok
Faiza from Tx
I was having really high hopes for this concealer. I loved the idea of a lightweight look. No matter what I did it just didn't fit me right or look good, the coverage didn't last and made my undereye darker even though I did some research on a good shade for me, creasing more visible. Still looked okay otherwise
Cool Ivory DOES NOT have cool undertones!
Sensitive.Freak from Michigan
I only wear concealer not foundation and I was told this is the best drugstore option for that. I have dark undereye circles that's due to genetics since I'm so pale. This product didn't cover them at all, it burns, looks dry, and looks cakey. Despite all the complaints I actually enjoyed the packaging and was really hoping this would work, too bad the product sucks. Also I understand that if you have eye creases it will show with concealer but the thing is I'm a teenager and it makes me look like an 100 year old woman who knits sweaters for her village. I had no idea I even had undereye creases. Furthermore despite the name Cool Ivory the undertones are not cool and actually neutral. I highly do not recommend.
LexiLoo from Oregon
I struggle with hereditary under eye circles and have tan/olive skin. I am also getting to the point where I'm starting to see dryness and fine lines underneath my eyes. Because of this, I've had to find whole new products to cover my bags. The Tarte shapetape is too drying and accentuates my fine lines and dryness. I bought a few (really) expensive options that were subpar to the shapetape and just didn't work for me. Enter this fabulous product! I first tried the concealer without the neutralizer and it was just okay. It didn't really cover much and thought it was a dupe. I added the neutralizer underneath the concealer and holy cow am I glad I did! It covers them almost better than shape tape ever did. It also looks super natural. Some darkness still creeps through but that's because I'm light with the application to avoid it from settling into fine lines. Prepping with a moisturizing primer and setting with a powder makes my peepers look fresh and rested all day long!
Drying and little coverage
angie from los angeles
Horrible for covering acne scars, i try blending it in and it just disappears. Under my eyes its so drying and it emphasizes wrinkles i dont have and powder only makes it worse. Moisturizer underneath helps slightly. Plenty of concealers with this price or lower that work better
I love but runs out so quickly
L from Texas
i loveeee the container and the formula. I would keep buying this if it didn't run out so quickly. for me the product runs out in maybe 1-2 months.