Product Reviews Rated 4.47 out of 5 stars
328 Reviews
Most Helpful Positive Review I will never use anything else! It feels & looks Wonderful! I just started to buy my makeup and brushes from Ulta about 2 months ago. I have used liquid makeup from "box stores" for the past 50 years and I thought it was just fine. Now that I am approaching 70 years old, I thought my complexion was starting to show lines and wrinkles. I was not liking the fact that I was starting to look older, especially since I do not "feel" old. I do not believe in botox or anything surgical. But, I really wanted to look younger. My hairdresser, who is about 35 years old and always looks "Fantastic", recommended that I go to Ulta to have them help to guide me on what would look best on me. I took her advice. I have been there twice now. I have had 3 different representatives help me. Each of them were extremely knowledgeable and focused "just on ME" for as long as I needed them. They helped to find exactly the right foundation, the two-faced bronzer, the wonderful brush to apply my foundation and showed me exactly HOW to apply it, the 2 ended brush to apply the bronzer, the eyebrow pencil with the brush on the other end, the mascara AND the Finishing Spray! I feel at least 10 years younger. I have not had so many compliments on how I look for at least 10 years. The finishing spray keeps my makeup looking "Fresh" for at least 10 hours each day. It really does. And, I no longer dread putting on my makeup. I really look forward to it because the brushes make it feel SO good to apply, my skin shows through which makes it look "So Natural" and it actually takes Less Time to make me feel "Beautiful"! I am very busy taking care of my mom who is in her 90s. It is SO NICE to do something for "Me" every day to make me feel better and that feels good and only takes about 20 minutes out of my day!
I will never stop using the products I have purchased from Ulta! I wish I had started using them a few years ago!!
Thanks for giving me affordable products that have revitalized me! Also, my complexion has never been better!!!
Most Helpful Critical Review Never again Poor quality brush. Not soft at all and doesn't blend well. Tried to clean it (with brush cleaner, not even water) and all the hair came out! Returning it today.
Reviewed by 328 customers was expecting better 3
kmami from desert
the brush bristles literally fell out
My go-to brush 4
Ashleyy from Hanford, CA
I love this brush. It took a bit to get used to and storing it is challenging since it's double ended BUT once you're used to it, it's glorious. Wash frequently or it's very hard to clean the larger end.
Great brush for buffing foundation/concealer 5
jjpdx from Portland, OR
I love that it finishes your foundation (I don't wear much concealer except in the corner of my eyes, bottom of my nose but it buffs it into my skin). The brush doesn't shed, which I love
Love this brush! 5
Rcasey from Rancho Murieta
Just started using this with It make up, cc cream in Matte and love it!
Not worth the price tag 3
LE2020 from Seattle, WA
The brush is a lot smaller than I thought. It is a soft brush, but it's definitely not worth the hype. To apply my foundation and concealer I prefer my BareMinerals face brushes to this one, as they are more dense, softer, and cheaper. I would not repurchase.
Extreme shedding 2
Gzellybelly from Raleigh
Won't stop shedding. Worked great until this happened, and now it just sits in my drawer.
Not for matte foundations 2
Michelle from Fort Worth
This brush is very hyped up. I was very excited to try it. However, it would not blend out my foundation at all. The brush bristles are not dense enough, they are very flimsy, and just sweep back and forth like a powder brush.
Convenient 4
Eericat from Illinois
I love having 2 brushes in one. It simplifies my life by like 1%, which is huge. My only complaint is I wish the foundation side was a little bigger. Otherwise this is a really great brush.
Wish it was a little larger 4
Elegant chic from NJ
Was underwhelmed by the size of the brush, I wish it was somewhat larger esp the foundation side. It app ki ies beautifully but it takes longer for me to even out foundation than my other brushes. If It cosmetics would sell one larger I would definitely but it.
I would buy this product again. 5
Kay from Louisiana
This is the best brush ever!
Falls apart quickly! 1
GB from San Diego CA
Expensive brush to have fall apart after a few months of use. The bristles just started falling out of the brush as you apply your foundation. I own Mac brushes and Bobbi Brown brushes and have never had that happen after YEARS of use and proper maintenance.
shedding 3
nicolette from Louisiana
I have over 10 It cosmetic brushes. Love them all, including this one BUT here recently it started shedding. Big time shedding. Disappointed since I have older brushes that I use daily like this one and no issues.
10/10 would recommend lol 5
Jbones from Howell
Best brush ever. my first lasted me years. had to replace because it was just old and not as easy to clean anymore but that's after 5 years of use. worth the money. can't say I've ever had them shed. perfect for use under my eyes.
I would like to buy more of this product 5
nina from houston, TX
Easy to use. Good for travel.
I love IT Cosmetics but... 3
Adrienne from Denver, Co.
I use IT CC Full coverage cream and I love it. I tried this brush reading reviews and I wanted to like it. I used it for over a week with different application methods and I prefer the coverage and finish I get using my fingers. I also use my two ring fingers to warm up my concealer, (Lancome) and gently pat it in around the eye area. The brush works it just doesn't make enough of a difference to justify the purchase. Foundation brushes also soak up a lot of product which I'd rather use on my face.
Love the IT brushes 5
BLC from Miami
It was recommended by a work colleague and just used it and it was exactly what I needed to blend my concealer better
So Handy, So Wonderful 5
AmyChere from Springfield, MO
It's summer, so I've only used the big end for CC cream and the small end for concealer. I love it and the way it blends is beautiful.
The best brush to ever exist 5
oflores from Yuma, AZ
This applies foundation and other cream products like a dream. I cannot get enough of this brush.
Poor quality 1
Kbranson from Albany Oregon
I used this brush for a few months and every time I used it, I regretted it. The brush strands clump together, you can see streaks from the brush in your foundation when applying. I am so disappointed.
I have never had such flawless foundation finish before! 5
Kae from Seattle
Holy moly, I cannot get over how incredible this brush is. I got it as a gift from my mom for Christmas and every time I use it I'm shook. I use it with a mix between the It! Cosmetics CC+ and NARS Sheer Glow foundations. I love the concealer side as well, I end up with perfect coverage despite my dark circles, and it blends my concealer into my foundation flawlessly. I do have some issues with separation or streakiness on my nose sometimes, but using the concealer/small brush side gets rid of that issue.
I've found that using a light hand is the key to success with this brush. I use a silicone based primer (nothing crazy, just the Maybelline baby skin) and moisturize well before applying makeup. I get compliments on my skin constantly now and recommend this brush to everyone.
Not the best 3
BB from Iowa
Brush blends nice but is really small.
This BRUSH is PERFECTION 5
make up lover from Cherry Hill, NJ
I have been looking for the perfect concealer and foundation brush. This brush is phenomenal. The bristles are soft and the handle is slightly gripped so it feels very secure in your hand. It also switches easily to the other brush side when using and doesn't feel massive or heavy in your hand. It fits perfectly in the corner of my eye and allows me to dab a very small amount of concealer. It blends the concealer so smoothly and nicely. I use the tarte concealer with this and it looks perfect and like I'm not even wearing makeup. It took me time to find the right concealer though.
The brush works better with a smoother concealer than a heavier concealer I have found. Heavier/denser concealers are good for spot treatment. The brush does work well to blend a denser concealer around an area you are working to cover.
In general, I have literally no need for my other concealer brushes because they don't hold a candle to what this one can do. My other concealer brushes are now useless. LOL If you're looking for a concealer brush, don't waste your time and money with other ones. This is a high quality brush.
Because it is double ended, I kept the plastic container it came in with the lid. When I am done using it, I pop it back in and put it right in my makeup cup for my brushes. I don't want to crush the bristles so I either lay it flat or pop it back in the container after it has dried from cleaning. This has worked perfect and I don't have to worry about damaging the bristles. If you're worried about storage, you can just get a little creative with it and it's no big deal.
I bought this brush after I watched a well known make up artist on youtube raving about it. She was definitely right on this one!! I am not a makeup artist but I have found my concealer at home now is drastically different because of this brush soooo.... I am in LOVE for sure.
Ultimate perfection brush, both brush ends are AMAZING! 5
Yes from San Jose, CA
I am a double coverage girl. I have struggled with acne and as a result have quite a few blemishes. I use both liquid and powder foundation together, to achieve maximum coverage. However, all that has changed because of this brush! I didn't think it was possible to get the right amount of coverage just by changing the tool I use to apply the liquid foundation (I use Tarte Face Tape- love it!). I have used a beauty blender for YEARS to apply liquid foundation. Now that I'm in my thirties, I felt as though my foundation settled in pores and (smile) lines of my face, making me look older. I WAS in the market for a new foundation, but decided to change my application tool and try a brush instead. I am astounded by the results! This brush gives me a FLAWLESS AIR BRUSH FINISH and provides FULL COVERAGE application! Without changing my liquid foundation, I noticed by just applying liquid foundation with this new brush, I no longer had makeup settling into pores or resting in the lines of my face, wow! This brush changed my entire makeup routine. I no longer need double coverage. This says a lot coming from a person who struggled with acne and is self conscious of blemishes, double coverage was a must. But now, I am so relieved to use one form of foundation without any powder! This brush has changed my makeup routine and ultimately the look and finish of my foundation. I highly recommend this brush! Easy to use, clean, and both ends are amazing!
Trouble blending powder foundation 2
DL from CA
My powder foundation is not well blended using this brush, and that small tip ended up being of no use - plus how are you supposed to store it without bending the bristles? I have come to trust It Cosmetics, so I paid top dollar for this brush but ended up regretting that decision. Not even sure I would want to carry it in my travel bag for touch-ups or over-nights. I will keep looking for a better powder foundation brush.
Yes! 5
Candy from Modesto, CA
Gives my face foundation a flawless finish
