Corporate Responsibility


We champion inclusion and opportunity in beauty for all. And we want all associates to feel that they belong at Ulta Beauty and can be their true, authentic selves.

Our Diversity, Equity & Inclusion (DEI) commitments focus on brand amplification and support; assortment growth; and fair, equitable, and unbiased guest and associate experiences. We received a 77% score on associate engagement survey, five points higher than industry benchmark.* There is growth at every level and development programs for all associates, including new programs on critical thinking and inclusive conversations, provide opportunities to grow.

*2021 Voice of the Associate Survey through Glint Inc.

Changing how the world sees beauty

Ulta Beauty has long prioritized DEI efforts within our business strategy, mission and values. These values are in our DNA as we work to ensure all guest experiences are inclusive, every associate feels they belong and are connected to and reflected at Ulta Beauty. In the past years, we have significantly matured our DEI efforts. We embed DEI throughout Ulta Beauty via Project Embrace, our cross-functional approach to ensure teams remain energized and motivated to lead in this critical space, integrating DEI into all that we do. Launched in 2020, the project is chaired by our CEO and includes more than 60 associates who drive and execute our plans.

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Culture at Ulta Beauty

Our culture has seen us through the challenges of the pandemic. We strive to make Ulta Beauty a great place to work by leading with heart—caring for each other in everything we do and demonstrating integrity, authenticity and inclusivity in our daily actions. We continue to be grounded in our mission, vision and values, as well as our rally cry of “Bigger, Better, Together”:

Bigger—Building on our strong core with a disruptive and innovative mindset, using break-through and creative thinking to drive sustainable growth.

Better—Driving operational excellence and efficiency that allow us to grow

Together—We are one Ulta Beauty focused on our culture and values to drive results.

Building fulfilling careers

Ulta Beauty offers inspiring career paths for professionals at every level, with leadership development programs that prepare promising future leaders for new levels of responsibility.

Caring for each other

Our associates’ well-being, inside and outside of work, is one of our highest priorities. Ulta Beauty protects associates’ safety and offers a suite of benefits that affirms and supports all that associates contribute every day.

We’re on a mission to use the power of beauty to bring out the possibilities within every person, and that work begins with our associates.

Corp Responsibility Pillars

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About us

Learn more about Ulta Beauty.

Diversity, equity & inclusion

Because beauty is for everyone.


For those who love beauty as much as we do.