Free standard shipping on any $35 purchase
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Makeup & Nail Gifts
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
NYX Professional Makeup
Powder Louder Volumizing Brow Pencil
Luxury Skin Care
Dermatologist Recommended
Skin Care Gifts
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
OLEHENRIKSEN
New! Banana Bright+ Instant Glow Moisturizer
Hair Care Gifts
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Kenra Professional
New! Luxe Shine Mask
Body Care Gifts
Sol de Janeiro
New & exclusive! Cheirosa 48 Perfume Mist
Luxury Fragrance
Fragrance Finder
Fragrance Crush
Fragrance Crush | Clinique
Clinique Happy
Tool & Brush Gifts
Ghd
Now in store! Chronos Styler 1" Flat Iron
Now Trending
Gift Cards
Current Ad
Conscious Beauty
SPARKED at Ulta Beauty
Makeup & Nails
Skin Care
Hair
Tools & Brushes
Fragrance
Body Care
Men
Gifts
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Ulta Beauty Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing
Save up to $20 off
Includes prestige brands & fragrance!
Earn 5X points
Available on select fragrances.
Beauty to go
Buy online, ready in 2 hours or less.
SKINCARE-POWERED
Multi-task your makeup with clean, skin-loving ingredients that hydrate all day & flexible formulas made for motion.
BOLD, BUILDABLE COLOR
Impactful color, designed for all shades and undertones, that glides on with ease for a comfortable, featherweight finish.
WINNING PERFORMANCE
Powerful pigments and ultra-precise application for long-wearing eye looks that won’t transfer, smudge or flake.
$
Exclusive
36 colors
20 colors
8 colors
