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Beauty IRL

Sun, Sep 14 | Noon – 4 pm

Cue the new event

Join us at your local store to experience Benefit Cosmetics. Receive a free gift with purchase while quantities last. No RSVP required.

Birthdays happen here

The beauty party of your dreams awaits. Book yours in store today and celebrate at Ulta!

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In-Store Beauty Events at Ulta Beauty

Join the fun at Ulta’s in-store events! Whether you're coming solo or with friends, you'll explore the latest beauty trends and exciting new product launches. Event offerings vary by location, so be sure to visit the Store Events page for the latest updates.

What to expect during Local in Store Events?

Get ready to explore in our beauty playground. Learn the latest tips and tricks directly from our brand experts and store associates. Take advantage of free gifts, samples, incentives with purchase, and more (details vary per events, quantities are limited).

How do I RSVP for Ulta Beauty events?

Spots are limited for our in-store events, so don’t miss out! RSVP online, call your local store to reserve a specific time slot, or simply walk in. While registration isn’t required, we highly recommend RSVPing to secure your spot.

You can view your upcoming events by signing in to your Ulta Beauty account online or via the app. If your plans change, please cancel your RSVP as soon as possible to allow another beauty enthusiast to join!