Ulta Beauty Homepage
member appreciation days
Diamond & Platinum Members earn 10X points
On thousands of products and 5X points on everything else.
$3.50 off
Today's deals
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DIAMOND AND PLATINUM APPRECIATION DAYS
Free 17 piece gift
with any $75 online purchase. Choose from 2. $158 value
ulta beauty collection
Free 10 piece makeup bag
Choose from two, available with any $19.50 Ulta Beauty Collection purchase.
Back to school nostalgia
Reminisce with us and tap into these curated picks.
NAIL
Feel-good manis
Fun nails are ageless. Y2K-approved stickers, colors and press-on patterns.
skincare
Post-practice refresh
Reviving picks we would have thrown in our backpacks for a boost after soccer.
What's New
12 items
WHY WE LOVE IT
Do-it-all coverage
Buildable, smooth concealer with multitasking potential to correct, highlight, brighten, contour and more.
2X Points
Back to school x you
12 items
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Benefit Brow Lamination
The new service sets and straightens brows into a full, feathery shape.
Brand of the moment: Nioxin
Experience Nioxin at your next salon appointment until August 20.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.