Ulta Beauty Homepage

Sep 23 - Oct 1
Fall haul

Save up to 50%

Tried-and-true classics and brand new finds. Everyday beauty you love, at can’t-miss prices. Let’s haul.

$3.50 off

your qualifying $15 purchase with code 364038

Today's deals

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Ends Oct 15


10% off your qualifying purchase

when you buy online & pick up in store with code SHOP10 within five days of order date. Order online by Oct 15, 11:59pm CT.

On your radar

Next up: spooky season with pumpkin spice on the side. This is peak-fall prep.

Feeling Spicy?

Too Faced is serving up this fall fave of palette + plumper.

Spooky extras

Nail and hair picks for getting in the Halloween spirit.

Pumpkin everywhere

Wrap yourself in PSL scents galore with Tree Hut and Hempz bodycare.

2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Try Benefit Brow Lamination

The new service sets and straightens brows into a full, feathery shape.

Come for a quick touch-up

100% gray root coverage. Out the door as quickly as 30 minutes. Discover the Redken Express Root Touch Up.

Add an Olaplex treatment

Try the Repair and Protect service at the Salon at Ulta Beauty.


Our corporate commitments

We're committed to creating a more inclusive world that brings possibilities to life for all.

Our guests are at the heart of all we do, including choices in how you shop.

We use the power of beauty to enhance the world around us.