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An ode to Black beauty

The history. The culture. The possibilities. Celebrate Black brilliance with us, this month and beyond.

$3.50 off

your qualifying $15 purchase with code 662998

Today's deals

1/2
Sign-ups end Feb 9, 12pm CT

hot tools

Dash to Beauty

The more sign-ups, the better the deal on this Pro Artist Black Gold Quietair Power Dryer.

Ends Feb 11

mix & match minis

Buy one get one free

Choose from over 250 products and 35 brands. Plus free shipping when you buy 4 minis.

Ultamate Rewards

    Ultamate rewards bonus offers

    Ends Feb 11

    5X points

    on top skin care brands.

    2X Points

    Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

    Minis buy one get one free

    Shop all

    12 items

    Beauty Services

    Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

    Our corporate commitments

    Diversity, Equity & Inclusion

    We're committed to creating a more inclusive world.

    Ways to shop

    Our guests are at the heart of all we do, including choices in how you shop.

    Corporate Responsibility

    We use the power of beauty to enhance the world around us.

    An ode to Black beauty

    The history. The culture. The possibilities. Celebrate Black brilliance with us, this month and beyond.

    $3.50 off

    your qualifying $15 purchase with code 662998

    Today's deals

    1/2
    Sign-ups end Feb 9, 12pm CT

    hot tools

    Dash to Beauty

    The more sign-ups, the better the deal on this Pro Artist Black Gold Quietair Power Dryer.

    Ends Feb 11

    mix & match minis

    Buy one get one free

    Choose from over 250 products and 35 brands. Plus free shipping when you buy 4 minis.

    Ultamate Rewards

      Ultamate rewards bonus offers

      Ends Feb 11

      5X points

      on top skin care brands.

      2X Points

      Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

      Minis buy one get one free

      Shop all

      12 items

      Beauty Services

      Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

      Our corporate commitments

      Diversity, Equity & Inclusion

      We're committed to creating a more inclusive world.

      Ways to shop

      Our guests are at the heart of all we do, including choices in how you shop.

      Corporate Responsibility

      We use the power of beauty to enhance the world around us.