Free Standard Shipping on any $35 purchase!

Today only

Bonus points

Spend $50, earn 250 points. Spend $70, earn 350 points. Spend $100, earn 500 points.

$5 off

your qualifying $15 purchase with code 472137

Today's deals

Ends Dec 3

app exclusive

25% off Essie

Entire brand

Free luxury throw

with any $70 fragrance purchase. $70 value

Gifts On Sale

Shop all

12 items

2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

What's New

Shop all

12 items

Unwrap Joy for the Holidays

Shop all

12 items

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

The Salon at Ulta Beauty

Our corporate commitments

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

Our guests are at the heart of all we do, including choices in how you shop.

Corporate Responsibility

We use the power of beauty to enhance the world around us.