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What will you discover during Ulta Beauty’s 21 Days of Beauty? Uncover 100s of new products and exclusives arriving just in time for Beauty’s Biggest Event. Think bold and natural makeup looks, colorful eyeshadow palettes, hydrating face moisturizers—even vitamin C serums. Find new products from brands you love—like M•A•C, Urban Decay, IT Cosmetics and more. Plus, meet new brands on the block, like Beekman 1802, Kinship and KVD Beauty. Don’t forget to explore all of our 21 Days of Beauty offers from March 14 - April 3, including daily Beauty Steals® at 50% off. Shop in store, online or download the app and look for exclusive online-only offers. Just joining the fun? Sign up for Ulta Beauty emails so you don’t miss another second of 21 Days of Beauty.