Rated 3.73 out of 5 stars
Most Helpful Positive Review It still has SPF!!!
This is the very first line of the ingredients:
Active: Titanium Dioxide, Zinc Oxide
I copied and pasted from the ingredient list above and checked other sites to make sure it wasn't a mistake. Those are BOTH sunscreens, the SAME sunscreens that have been in this product for years. I'm not sure why the packaging changed but the product is still the goods.
The powder itself is great for extra coverage. It fits between a regular light coverage setting powder and a powder foundation. I don't think you could get the kind of coverage they are showing in the promo pics without a lot ... and I do mean a lot of layers. It would be a powder pile on disaster! For example; I apply with a large puffy powder brush when I want to get a little more coverage out of a tinted moisturizer or the it Cc cream. When I'm touching up and topping off my SPF during the day I use the puff or a denser brush. I keep a small face mist in my bag because it's thick ( sunscreen drawback ) and when using this way unless you give it some moisture it's going to be a noticeably heavy powder look. Not cakey, just noticeably heavy. It does add to coverage but there's no way it is going to give full coverage or even medium.
Their Celebration foundation ( the illumination version is fantastic ) is a great option if you want a powder foundation. The CC powder isn't a foundation and I'm puzzled why they are marketing it that way since it will only lead to disappointed customers.
If you want additional coverage or need an easy way to bump up your SPF throughout the day this is a really nice powder.
Most Helpful Critical Review Very disappointed
Very disappointed with IT cosmetics. I don't think they realize their target audience are ppl with mature skin who know how to protect their skin and taking care of it. The only good thing it's cosmetic head was SPF and skin care benefits that would be good for mature skin. But they had to go and change that and take out the SPF I am an old is it it's cosmetic a customer who has been using the cc foundation and cc powder combo during the summer and sometimes during the winter for about five years, I just came on the site to refill my stock and realized the foundation powder has change and so now I have to find a new holy grail very disappointed I can't believe it I have to stop using it cosmetics.
Reviewed by 111 customers It worksss!
gg from Durham
I use this after I'm all done with contouring andbronzing and set it to touch up shine from my makeup during the day and it dose the job I never really used it as a foundation base I rather liquid foundation but this works the same as a pressed setting powder it's greaaat! Love it
Good coverage, bad colors
Lauren from Tampa
I ordered light which is described in other IT powders as being neutral. This came out really yellow and slightly darker than my skin tone. It also settles into pores and looks cakey/powdery. I was really disappointed by the finish. The coverage is the only positive.
Sunstorm from Tampa Bay
I used this powder for a long time, loved the coverage, and a real benefit was the SPF50. Now it's just an expensive powder and there are other products for less money that provide skin-smoothing coverage. Bring back the SPF!
Powder turned into mush...
Aimeelyn from CA
I have always loved this product and I have purchased it for many years but either something has changed in the way that they make it or I got a bad product. The product has always been a powder consistency but for some reason the one I have now has turned into mush. It is not powder at all, it is more like a firm wet foundation... I store it in my makeup drawer like I always have so there's no reason for this? I'm am so disappointed! 😞
Not for me
Adina from Detroit
This is just not a good product for me. I like the idea of it, but I feel that it goes on cakey no matter how lightly I apply it and it doesn't wear well on my skin throughout the day. It tends to take on a very heavy look as the day wears on and it breaks up on my skin in a very unflattering way. I like it best when used as a finishing powder, very lightly applied. I have tried it as a foundation, but really don't like the way it looks. Just too cakey, too powdery, too unnatural. For those who are counting on this as their SPF for the day - don't. You would have to seriously cake this stuff on to get SPF 50 out of it.
I think I found my favorite powder!!
JLA from Albuquerque, NM
Awesome full coverage powder! I don't even have to use foundation if I don't feel like it and don't need to keep re-applying like I have to with my cheaper powder. Worth the money to me!
Can't find the "FAIR" color!
Wendy from FL
Love it, but can't find my color, "fair" anywhere including this IT website!!
The name says it all...
Suncountry from Tampa Bay
I love this powder. The only reason for four stars is it no longer has SPF50+ protection,which is disappointing. The coverage is great. My dermatologist, and a plastic surgeon who removed my skin cancer recommend this line.
Amazing Powder Foundation!
heidyokids from Tulsa, OK
My first powder foundation was KVD, I loved the coverage, but it became too heavy once my skin began recovering from acne.
This foundation doesn't irritate my skin, become cakey, flake off, or require constant touch ups. It brightens my complexion without causing a discrepancy in the skin tone of my face versus my neck and body. A little goes a long way... this compact has lasted almost 9 months.
I will say that "Fair" is more like what I would consider a Light Neutral, so it's a tad more pigmented than a traditional ivory shade. It's not going to cover major blemishes, but it can even out your skin tone.
Portrait Ready Face
Nothing better from MD
Wouldn't do without it. It brings life to my tired skin. I've been using this powder for at least four years. Prior to using It, I used Lancôme, Bobby Brown, and Estée Lauder. They all worked fine but the It Airbrush Perfecting Powder is irreplaceable! I am shocked that it does not have more stars???
Love this product!
Curious Baron from Geneva, IL
I Love this product and don't even think twice about using anything else! Coverage is fantastic!!!
Samara from Kent wa
Im very disappointed with it powder. I usually use the color fair from it CC+ and i ordered this powder same color but when i try it on it was so dark on my skin tone!!!! I just wasted my money!
I would purchase this product again!
TJmom from Carlsbad, CA
I use this product when I am looking for quick makeup application. Great soft coverage that doesn't settle into fine lines. Feels light on skin even for someone who's body temperature gets warm often. Comfortable wearing under those face masks!
Hailey from Washington
This powder goes on so seamless! They don't have a ton of shades but it is so nice and light that it always ends up blending perfectly! Love it!
Great product, easy and good coverage
Pat from STL, MO
I use this product everyday, it gives me great coverage and it is very easy to apply
Love this - just as described-Airbrush Perfecting
jennyL from MO
This makes my skin look amazing. Definitely gives an airbrushed, luminous glow (but not shiny).
I wanted a powder that was more than a setting powder but less than a full coverage powder foundation and I found it! My skin looks so radiant, glowy and has an airbrushed appearance when I wear this. I have combo, 40+ skin.
Exceeded my expectations!
MD from KY
Absolutely love this product! I use this with Your Skin But Better Foundation by IT and it matched perfectly together. Buildable coverage and it goes on so smoothly with a long bristle powder brush!
Cristinak from Illinois
I have used this as a setting powder and also to touch up shine all day long,
Allergic to this powder
Jmat from West Virginia
Since I have used the iT Celebration foundation, I decided to try the iT Airbrush Perfecting Powder. I loved the way it covered, but after a week or so, I noticed raised red bumps appearing on my face. Neither my doctor nor I could pinpoint the cause.
Then, I noticed the bumps only appeared in the daytime and were less noticable at night and when I woke in the morning. I stopped using this powder and the bumps disappeared.
I returned it about a week later and have had no more skin outbreaks.
My from Knoxville
Amazing for full coverage with or without foundation.
A winning product
christine from FL
I do hope they keep this around - it's a winner!
I will buy this again as it looks great
Sherry from Marengo Ohio
I'm disappointed in Ulta and inability to use coupons sent on certain makeup And hair products. Plus no free product available to use with free birthday coupon sent and no willingness to provide a replacement. On the positive, I do love this pressed powder.
Would definitely buy again
Hunter from Los banos
Makes my skin look flawless all day long.... recommend to everyone.... got all the ladies in my family hooked on it..... never changing
If only, but nope
She said that from NY
This is a great blur powder that was recommended by an Ulta rep. Unfortunately, #1: it was the wrong shade for me, and I would try the translucent just to be on the safe said except that: #2 it isn't matte. It has some kind of shiny-ness to it. I tried applying it with a sponge initially, but then tried using a brush to apply but it still made my nose have this glossy sheen - definitely not the look I was going for. I'll return and continue my search for a matte blur powder.
Noor from Tx
The only thing is it was difficult to find the shade that matched my tone as there were no testers