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IT Cosmetics Your Skin But Better Foundation + Skincare #1
IT Cosmetics Your Skin But Better Foundation + Skincare #1

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IT CosmeticsYour Skin But Better Foundation + Skincare

Online only|Item 2568683

4.2 out of 5 stars. 2167 reviewsQ & A
      Size:1.0 oz
      Find your shade
      • Available to ship
      • Pick up not available. Not sold in stores.
      • Same day delivery not available


      It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.



      • Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare!
      • This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.
      • Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it.
      • After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT's truly your foundation for better skin - even when you're not wearing IT!
      • IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
      • #1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)


      • Hydrating foundation with buildable, medium coverage
      • Micro-fine pearl powder provides a natural radiant finish
      • Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation

      Research Results

      • Better Skin in 2 Weeks! 7 out of 10 say skin looks smoother*
      • Evens appearance of skin tone**
      • Visibly refines skin texture**
      • *Results based on a 2-week consumer study
      • **Results based on a 2-week clinical study

      How To Use

      • If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
      • Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
      • For best results, start at the center of your face and blend outward.

      Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.

      Shipping & Coupon Restrictions

      This brand is excluded from most Ulta Beauty coupons.

      See brand eligibility details