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Summary
It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
Features
- Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare!
- This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.
- Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it.
- After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT's truly your foundation for better skin - even when you're not wearing IT!
- IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
Benefits
- Hydrating foundation with buildable, medium coverage
- Micro-fine pearl powder provides a natural radiant finish
- Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation
Research Results
- Better Skin in 2 Weeks! 7 out of 10 say skin looks smoother*
- Evens appearance of skin tone**
- Visibly refines skin texture**
- *Results based on a 2-week consumer study
- **Results based on a 2-week clinical study
- If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
- Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
- For best results, start at the center of your face and blend outward.
Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 2Everyday
- 1Light To Medium Coverage
- 1Daily use.
- 1Daily use
Describe Yourself
- 3Dry skin
- 1Brand Buyer
- 1Fair/Oily Skin
- 1Late 20's
- 130+
Most Helpful Positive Review
Perfect Shade
It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...
Most Helpful Critical Review
Not for me
The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.
651 results
Best foundation ever!
I'm obsessed with this foundation! You don't feel like you are wearing anything! It's life changing!
Watery AND cakey
This is actually a first… I've never experienced a foundation that manages to be extremely watery, yet also cakey at the same time. Unsure what kind of mystery this is, because it's certainly not a good one. Color was also extremely off and orange. Also more on the natural matte side, NOT radiant like it says.
Love love love!
This foundation does exactly what it says," Your skin but better". Absolutely love this foundation.
Not for oily skin or sensitive skin
I wanted to try a light product, but once i applied it, it was a weird textire. I already have oily skin so it made my face very shiny, which was not what i wanted. It also made me break out terribly and unfortunately cause scars on parts of my face.
I KEEP BUYING THIS ITEM AGAIN AND AGAIN!
I ABSOLUTELY LOVE THIS PRODUCT!! I FEEL AS THOUGH I HAVE NOTHING ON MY FACE AT ALL !