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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Take control of your brows with Benefit's full-pigment brow pomade! POWmade Waterproof Brow Pomade glides on POWerful color and pairs perfectly with a creamy, waterproof, non-drying formula allows you to fill, sculpt & define brows with natural-looking depth & dimension.
Features
- 36-hour* brow pomade to fill, sculpt & define brows
- Waterproof**, smudge-proof** formula won't dry out
- Built-in brush wiper for clean, controlled application
Research Results
- 97% said it provides ultra-pigmented color
- 94% said color stays true all day
- 96% said it creates dimension & depth
- 96% said built-in brush wiper ensures the perfect amount of product
Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with spoolie. Keep jar tightly closed when not in use.
Cyclopentasiloxane, Cera Microcristallina (Microcrystalline Wax), Polybutene, Silica, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Trimethylsiloxysilicate, Silica Dimethyl Silylate, Dimethicone, PEG-10 Dimethicone, Polyhydroxystearic Acid, Caprylyl Glycol, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Use it everyday. So natural looking!
- 1Filling in thin brows.
Describe Yourself
- 1I am 67 years old and my brows are sparse.
Most Helpful Positive Review
love it!
I really love this eyebrow pomade! I am a fan of Benefit products to start with, and this one I can clearly add to my list. First of all the packaging is great. Easy to access product, and the inside is designed with an area to wipe off excess product from brush which is a terrific idea!! This featu...
Most Helpful Critical Review
POWmade not so much
As part of Influenster campaign, I was chosen to test and review the new Benefit Brow Pomade! Was super excited when it arrived and loved that the pomade also came with a duel ended applicator (bonus)!! The first thing I noticed was that the pomade was a medium brown (I typically use a soft brown...
2110 results
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
I luv this product. Stays on longer than anything.
This is an excellent product. I bought 2 one for my friend also whom I introduced it to.
Brows
Reviewed at

Love all the brow products, especially the pomade. Been using them for years and will continue
I like the texture and the coverge
Really like this brow powder