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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
The about-face Paint-It Matte Lip Color is a flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.
Benefits
- Pigment-saturated, creamy matte liquid lipstick that serves intense one-swipe coverage and long-lasting wear.
- Has a no-budge, no-smudge, peppermint-infused formula.
Features
- It swipes on with one stroke for enduring, intense coverage.
- All about-face products are 100% vegan and cleanly-formulated.
For a stained, just-bitten look:
Dab a few drops of color to the upper and lower lip, gently pressing the formula into lips using your fingers or a lip brush.
For a precise pout with bold pigment:
- Moisturize lips with your favorite lip balm to lock in hydration and avoid cracking.
- Line lips with a corresponding about-face Matte Fix Lip Pencil before applying lip color. For a defined cupid's bow, draw an ''X'' with your pencil.
- Start at the highest point on one side of your lip and draw a diagonal line along the inner curve of your lip. Repeat on the other side.
- Using the applicator or a lip brush, add lip color.
- To remove excess color, blot lips gently with a tissue.
For your own personalized pout:
- Prep lips with your favorite balm to lock in moisture.
- Start with a bright or deep base shade all over the lips.
- Follow with a lighter shade (or your favorite shimmery formula) and apply to just the center of the lips.
Isododecane, Mica, Dimethicone, Hydrogenated Vegetable Oil, Polybutene, Disteardimonium Hectorite, Silica Dimethyl Silylate, Octyldodecanol, HDI/Trimethylol Hexyllactone Crosspolymer, Trimethylsiloxysilicate, Propylene Carbonate; Aroma/Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Silica, Limonene, Linalool. [+/ - (May contain / Peut contenir): Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Red 28 Lake (CI 45410), Red 21 (CI 45380), Yellow 5 Lake (CI 19140), Red 6 (CI 15850)].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful lipstick, not the color I expected.
I'm a little leary about trying new liquid lipsticks now that my skin has gotten dryer. I've been staring at the About Face lipsticks for a while now. And I finally decided to take the plunge. First, yes… it is a matte liquid lipstick. So it's not going to give your lips any hydration, if that's w...
Most Helpful Critical Review
Here's the tea...
The bad: Pictures of the lipsticks are deceptive... see my pictures below. First one is natural light, freshly applied. Second one is warm light, dried down. Last one is natural light dried down. As you can see, they dry down much, much darker. I'm most disappointed in Monarchy and Through the F...
216 results
Color does not match the picture
I've been looking for the perfect shade of red lipstick for awhile. When I came accross the matte cherry color I was so excited because the shade was absolutely perfect. Fast forward to receiving the product and I'm so disappointed in the color. Its a bright pinkish red. Needless to say I'm bummed and will be returning this product.
little
It's a nice matte lipstick. I purchased three that i thought would be nice light nudes for fair skin, but all three are significantly darker than expected. Second, they're so tiny. I'm not thrilled at even spending $8 for this size, so full price would be a no can do for me.
stinky and gross
unless you like strong method like matte lip this is for you. it smells terrible
Great product
I've always been looking for a matte lip gloss, but they all dry out and crack, but this one has a beautiful color and doesn't dry out your lips. I love it.
yucky smell and doesn't stay on
it goes matter but isn't a stay put matte it stinks to a weird chemically smell the colors do not represent the bottle they come in. they do not look that good. I'm not a fan. I will not be buying again