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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Paint-It Matte Lip Color is a flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.
Benefits
- Pigment-saturated, creamy matte liquid lipstick that serves intense one-swipe coverage and long-lasting wear.
- Has a no-budge, no-smudge, peppermint-infused formula.
Features
- It swipes on with one stroke for enduring, intense coverage.
- All about-face products are 100% vegan and cleanly-formulated.
For a stained, just-bitten look:
Dab a few drops of color to the upper and lower lip, gently pressing the formula into lips using your fingers or a lip brush.
For a precise pout with bold pigment:
- Moisturize lips with your favorite lip balm to lock in hydration and avoid cracking.
- Line lips with a corresponding Matte Fix Lip Pencil before applying lip color. For a defined cupid's bow, draw an "X" with your pencil.
- Start at the highest point on one side of your lip and draw a diagonal line along the inner curve of your lip. Repeat on the other side.
- Using the applicator or a lip brush, add lip color.
- To remove excess color, blot lips gently with a tissue.
For your own personalized pout:
- Prep lips with your favorite balm to lock in moisture.
- Start with a bright or deep base shade all over the lips.
- Follow with a lighter shade (or your favorite shimmery formula) and apply to just the center of the lips.
Isododecane, Mica, Dimethicone, Hydrogenated Vegetable Oil, Polybutene, Iron Oxides (CI 77491), Silica Dimethyl Silylate, Octyldodecanol, Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Trimethylsiloxysilicate, HDI/Trimethylol Hexyllactone Crosspolymer, Disteardimonium Hectorite, Blue 1 Lake (CI 42090), Iron Oxides (CI 77492), Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Aroma/Flavor, Silica, Limonene, Linalool.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful lipstick, not the color I expected.
I'm a little leary about trying new liquid lipsticks now that my skin has gotten dryer. I've been staring at the About Face lipsticks for a while now. And I finally decided to take the plunge. First, yes… it is a matte liquid lipstick. So it's not going to give your lips any hydration, if that's w...
Most Helpful Critical Review
Here's the tea...
The bad: Pictures of the lipsticks are deceptive... see my pictures below. First one is natural light, freshly applied. Second one is warm light, dried down. Last one is natural light dried down. As you can see, they dry down much, much darker. I'm most disappointed in Monarchy and Through the F...
207 results
Love these but don't buy online
I really love these and they wear nicely! I would recommend going in store to see the shades though because the online swatches are not accurate! I ordered "not your baby" and was disappointed when it arrived. It looks light pink online but its really a dark mauve/brown in person. Still really pretty but not what I was wanting :(
Save your money
This is possibly the worst lip product I've ever bought. First of all, the shades online look nothing like they do in person , which wouldn't be that big of a deal until I thought I was buying a nude pink and it turned out to be a dark orange... not only that but the product builds up very cakey even when I only use a little, and for being natte it does not stay very well and was very drying. The worst part was the smell, it smell moldy and harshly like chemicals on day one. Please save your money this product is horrible.
good product
I really like this liquid lipstick, but it smells kinda odd. It's minty but also smells kinda powdery almost. Aside from the smell it lasts for a while and doesn't transfer. I got the shade last goodnight.
best but also somehow worst formula
so dont get me wrong. this liner is INCREDIBLE in the way that once it sets, it SETS. like does not budge or rub whatsoever. upon opening the pencil, i realized it wasnt very sharp to start with. it looked like they put a crayon inside lol. so before anything, i sharpened it. immediately after, i started applying it and as soon as i touched my lip the entire tip broke off. i resharpened it, and this time i applied it VERY gently. like putting the tinest wisp of pressure on it, and was immediately impressed. the exact color of my natural lips and even with me barely grazing my skin, the color and pigment itself was so beautiful and opaque that i genuinely gasped lol. i took a second to really look at it in the mirror, but i guess i took too long because when i went to blend it with my finger, it was NAWT moving. it was tattooed at that point. i tried wiping it off with a towel and it did NOTHING! went NOWHERE! not even any transfer on the towel. HUH?! i was like shoot alright and just went about my day with it on. i will say, apply lip balm beforehand because i just raw dogged it and about an hour into it, my lips did start feeling dryyyy specifically on my lip line. with lip balm under it, shes the best lip liner ive ever used! please make more colors!! more ashy browns specifically!!!
Not as advertised.
The colors for these are NOT the same as the look online. They are very different.