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Persona Identity 2 Eyeshadow Palette #1
Persona Identity 2 Eyeshadow Palette #1

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PersonaIdentity 2 Eyeshadow Palette

Online only|Exclusive|Item 2552772

4.1 out of 5 stars. 20 reviewsQ & A
Size:0.48 oz


Conscious Beauty at Ulta Beauty™

  • Clean Ingredients
  • Cruelty Free
  • Sustainable Packaging Brand
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Let your eyes do the talking with Persona's Identity 2 Eyeshadow Palette. The buttery, buildable formula that made the original Identity Palette a cult favorite and transformed it with bold, vivid colors. Everyday glam. Dramatic, sultry vibes. What's your persona?



  • Buttery, buildable formula as original Identity Palette
  • Twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky
  • Versatile enough for everyday looks, date-night drama, and everything in between!
  • Travel-friendly palette


  • Limitless: (true black matte)
  • Confident: (rich purple shimmer)
  • Independent: (gunmetal blue shimmer)
  • Brave: (warm medium brown matte)
  • Driven: (emerald shimmer)
  • Loyal: (warm soft brown matte)
  • Resilient: (bronze shimmer)
  • Unique: (rich gold shimmer)
  • Kind: (pale nude matte)
  • Empowered: (deep cranberry shimmer)
  • Passionate: (light maroon matte)
  • Honest: (pearly nude shimmer)

How To Use

Use "Kind" to set your lids. Use a flat brush to pack on color, whether matte or shimmer. Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line.


Mica, Talc, Ethylhexyl Palmitate Caprylic/Capric Triglyceride Dimethicone, Boron Nitride Lauroyl Lysine Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate Triethoxycaprylylsilane Phenoxyethanol Potassium Sorbate, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288).

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