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FEKKAI Blonde Rx Purple Toning Shampoo
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Highlights
Summary
Fekkai Blonde Rx Purple Toning Shampoo is a non-stripping purple toning shampoo that fights brass with ultra-violet pigments & charcoal powder, while superfood botanicals moisturize & repair.
Benefits
- Ideal for color treated blondes to fight yellowing, brass and breakage.
- Smells like breezy citrus with crisp naturally fresh water and warm woods.
- Safe for all hair types and chemically treated hair.
- Clean, Vegan, Sustainable, Cruelty-free.
- 3x stronger hair & 67% less breakage *(when used as a collection shampoo, mask & brightening concentrate).
Key Ingredients
- Charcoal powder draws out impurities from the hair, instantly lightening strands.
- Avocado, coconut, & jojoba oil penetrate deep into the hair cuticle to moisturize, strengthen & prevent split ends.
- Shea butter, rich in essential fatty acids, deeply moisturizes the hair to banish frizz & dryness.
Formulated Without
- Sulfate
- Silicone
- Parabens
- Phthalates
- Gluten
Item 2600778
Apply to wet hair the sides of the head, crown, and nape of the neck. Leave on at least 2-3 minutes or longer depending on desired degree of neutralization. Rinse thoroughly.
Water/Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Coconut Acid, Panthenol, Charcoal Powder, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Squalane, Sodium Hyaluronate, Leontopodium Alpinum Extract, Tocopherol, Glycol Stearate, Cocamide MIPA, Dicaprylyl Ether, Polyquaternium-73, Decyl Glucoside, Glyceryl Oleate, Sodium Isethionate, Polyquaternium-4, Sodium Hydroxide, Polyquaternium-7, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Citric Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Limonene, Linalool
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Reviews
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by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Game Changer!
A purple shampoo that neutralizes brass and dullness with ultra-violet pigments and charcoal powder while making hair 3x stronger. Powered by a blend of superfood botanical oils and shea butter it provides intense hydration and repair to bleached and damaged hair cuticles. Neutralize Brassiness 3X...
Most Helpful Critical Review
Not Very Effective
Since I have medium brown hair with some grey hair, I use a blonde shampoo specially to keep my greys bright white but it will also keep my brown hair looking much darker. I have tried quite a lot of brands and decided to try this one. After using it for a week, I haven't noticed any change in my gr...
136 results
actually a very nice shampoo
I was leary to buy this because olaplex purple shampoo is my favorite but its a nice shampoo to use in rotation. It lathers alot, a little goes a long way! it does help keep my hair fairly toned but my hair loves it!
Ladies with High-lights- look no further
Verified Reviewer
Reviewed at

Best shampoo for high-lighted hair; it is the only one that prevents the brassy color, and actually lathers and makes your hair feel clean!
Perfect Shampoo for blondes!
Verified Reviewer
Reviewed at

Great for getting that brassy out of hair and on a regular basis
Not for me.
Verified Reviewer
Reviewed at

Not for natural blonde hair....it made my hair feel like straw after one washing.
Knocks the brass out!
Verified Reviewer
Reviewed at

Absolutely love the way this product cleans my hair and eliminates brassiness. Will definitely buy again.