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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner is a colorful, long-lasting eyeliner with an easy-to-use grip, helping create vibrant and graphic looks with ease.
Features
- Easy to grip – easy to use: 24/7 Inks Vegan Liquid Eyeliner is inspired by professional paint brushes with a patented ergonomic grip that makes things easy for experts and beginners alike
- Precise lines: With an ultra-sharp precision tip, this all-day wear. smudge and water-resistant eyeliner puts you in control.
- Pick your color: With vivid, performance-packed colored liners in 9 daringly intense shades, like blazing blue, yummy yellow, and badass black.
- Smooth application: The vegan formula glides on smoothly to effortlessly accentuate any eye shape, with no skipping or tugging
- Get creative: Comes in either a felt tip or brush tip (depending on the color). Once liner is shaken, and the liner's tip is saturated, it's easier than ever to create a variety of eye makeup looks -- everything from natural makeup looks to more advanced artistry and graphic eyeliner looks.
Benefits
- Water-resistant: Can't cry this stuff off.
- Smudge resistant: It's gonna stay #cuzitsUrbanDecay
- All day wear
- Choose from 9 colors: From your best black liner to bold + funky-fresh shades.
- Cruelty free: Cool, not cruel.
Research Results
- In a self-assessment of 106 women ranging in age from 18 to 45:
- 92% of users said the grip allows for quick application
- 96% of users said the grip makes it easy to create a winged liner
- 94% of users said the grip makes it easy to draw thin to thick lines
- 91% of users said the product does not pull, drag, or skip during application
Shake: Make sure you shake before you apply to ensure the brush or felt tip is fully saturated
For thin, precise lines: Lighten up your grip and reduce pressure.
Fill in gaps: Apply using small, light strokes.
To map your fierce cat eye wings: Stamp the liner at a horizontal angle.
For the perfect winged eyeliner: Increase pressure to thicken your line when moving towards the outer corner
For hooded eyes: Keep eyes open and look straight ahead as you map out your winged liner or graphic eyeliner looks
Check out videos above for more!
*Freak and Mucho Mucho's larger color pigments require an extra shake (or two), to truly saturate the felt tip with bold, pigment-packed color.
Shades •Zero (matte black, brush tip)
•Whiskey (matte dark brown, brush tip)
•Hi-Energy (blue shimmer, brush tip)
•Binge (matte sky blue, brush tip)
•Deep End (deep teal shimmer, brush tip)
•Oil Slick (gunmetal shimmer, brush tip)
•Mucho Mucho (matte yellow, felt tip)
•Ozone (matte white, felt tip)
•Freak (matte lime green, felt tip)
Aqua / Water, CI 77891 / Titanium Dioxide, Ammonium Acrylates Copolymer, Butylene Glycol, 1,2-Hexanediol, CI 77510 / Ferric Ammonium Ferrocyanide, Phenoxyethanol, Beheneth-30, Hydroxyacetophenone, Aluminum Hydroxide, Caprylyl Glycol, Microcrystalline Cellulose, Polyglyceryl-3 Disiloxane Dimethicone, Aminomethyl Propanol, Cellulose Gum, Xanthan Gum, Citric Acid, Sorbitan Trioleate, Peg-40 Stearate, Peg-60 Hydrogenated Castor Oil, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Tocopherol.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Fun colors, reliable, and doesn't run/smudge!
I love this product. In the past, I have opted against liquid liners because they run easily. This dries quick and does not smudge. Now, Urban Decay absolutely NEEDS to create an eggplant color. Also a multi-color (depending on lighting, oil slick/chromy) one would be sick!
Most Helpful Critical Review
Not at all as a good as the old UD liquid eyeliner
I can't tell you how excited I was that UD brought back liquid eyeliner. I LOVE liquid eyeliner - been using it since I was a teenager in the Eighties, so for over 35 years. There are so few *true* liquid eyeliners that are available these days. but I was so disappointed and returned it - it's not...
1728 results
Dry
Don't waste your money this. Was super dry, shook it a lot of times and nothing.
Dried out after a few uses
not impressed it's dry. transfers to my upper lid. absolutely not worth it.
Not worth the money
for the price of this eyeliner I was expecting it to at least work. freshly after opening it the product was already dry and would not leave more than a light, streaky mark on my eye. ive left it sitting upside down 24/7 but even that doesnt help
Pretty but dries out
My first one of these liners arrived totally dried out. I went to a store for a replacement, but it dried out a few weeks later after only a couple uses. Im careful about storage and these are too iffy for the high price point.
This eyeliner does not last
I bought this eyeliner because its supposed to last but it doesnt last at all on me. After only 1 hour of wear there is brown eye liner all under my eye, it's ridiculous. Ive never had any other eyeliner do this to me.
