Rated 3.71 out of 5 stars
Most Helpful Positive Review would buy again
Listen. I love elf. coming from a very poor back round, elf makes amazing affordable products. Heck, some of their products are only $1! But, first here are some things makeup enthusiasts like myself may or maynot full enjoy. First, really Ulta! You aren't offering all the shades that this line has for this product? And the shades that you are not offering are the deeper ones. Disappointing. Anyways, the cons.
1: It has a little less product in the container than average brands offer. this has 0.87 ounces, when most foundations have 0.90 - 1.00 ounce.
2: It has a VERY slight smell. If you have a sensitive nose, this might be a problem. I personally am not bothered by it.
3: It can get a little bit shiny throughout the day. nothing too drastic.
Other than that, it is amazing! Good natural, dewy coverage. It is buildable as well! Blends effortlessly and PERFECTLY!
Most Helpful Critical Review It's okay... I can't with this shade range though
I almost NEVER were makeup so I'm sorry it I don't use the right makeup terms...I like how this product felt on my skin.I have EXTREMELY sensitive skin, which is why I chose elf because they were also vegan! I assumed it might have way less chemicals in it then a none vegan brand.It is definitely lightweight and easy to blend.The coverage seems to be good and I like the texture, the texture is dead smack in the middle of thick and runny.The product is definitely semi matte, not to drying but not over oily. The pump is fine.I can't speak on how long it last and how it holds up during a busy day because I refuse to go outside with a face that doesn't match my body which leads me to my biggest irritation! The color ranges or color choices are horrendous. I definitely had to go in stores to find a better shade because ulta online surely didn't have a lot of options even then though I got the wrong shade. I am SO TIRED of searching for my shade, the shade searching process is making the "wearing makeup" a not so fun experience for me. It's so irritating! I feel like colors on the box, in the bottle, and even the color names are misleading. When a color seems to look like a nice tan like or brown color it drys on my face making me look like a ghost. There's just NOT a good selection of in between shade colors. I want to like elf so bad because they are vegan AND AFFORDABLE. Most vegan brands out there are around $30 to $40 for just ONE foundation. I'm a very cheap and budget friendly person so that isn't going to work for me.Any other vegan and budget friendly foundation had not to great reviews.I'm thinking about try "the ordinary" brand.They seems to have decent in between colors.I going to try just mixing my foundations from elf and see how that turns out but I was trying to avoid that because like I said I NEVER do my makeup I'm super simple and lazy when it comes to makeup.If I'm in a rush I don't want to be needing to mix anything.Just needs work on color selection!
Reviewed by 397 customers Definitely worth the money
PJ from Madison
Very satisfied with the cost but not the coverage and length it stays on. Had to experiment with another cosmetics line setting powder in addition to the E.L.F. hydrating powder and that seemed to do the trick. Now it stays and lasts all day and into the night. I love it! Trendy but not to "young" looking for an older professional to use.
I have bought this foundation a few times now and enjoy it.
Patty from Redmond
I apply the product with my fingers or a foundation blush. I use a foam tool for blending too.
Sherry from Williamsburg VA
Great shaded for me, really nice on the skin and last a long time
Recommend for beginners!
Katarina from Lexington, Kentucky
I recommend for any beginners, if you're looking for something with better coverage, this may not be for you. It is described as medium coverage but it's definitely light coverage. Still great for a natural look < 3
I absolutely love this,great coverage, lite weight
Dee from OH
I wear this when I want to feel extra special! I have very uneven skin tone so the coverage is important to me. But I don't want to feel like I'm wearing foundation. It is very Matt tho, so I buff translucent mineral powder on as a finished touch.
Wanted to love!
Ginx from Houston, Tx
I got the shade Natural and it was actually a perfect match for me and I loved the finish of it but I forgot to check the ingredients In it and my skin is sensitive to fragrance giving me breakouts so I had to return it. Wish companies would just stop adding fragrance to their foundations it's so unnecessary :(
Good foundation but weird smell
Liv from MA
This is a great product. Medium light coverage and non cakey, but it has a really strong fragrance. That's my only complaint. Otherwise it has a beautiful finish, and goes on the face really well
In love with this foundation!!
Bri from Mcallen, Tx
I have been using Tartes $50 foundation and decided to try this one for fun and because I was tired of spending a whole lot of money on makeup but I definitely loved it and it gives such a nice FULL COVERAGE matte finish look!
Alma from Ga
The coverage is great. It doesn't feel drying. I would recommend testing at the store bc the shade it looks like is not the color once it's on the skin.
Jo from Las Vegas
I have sensitive skin and have not bought foundation in years because the last time I used foundation I kept breaking out. I got this and wore it for several hours and it did not cause my skin to break out and it also did not cause my skin to itch. I love it and will continue to repurchase.
Shocked by reviews
Bobby from Alabama
So I have been using this foundation for about two years. Maybe been through about 5 bottles. I get the shade vanilla which works great for me in the winter and when I'm not tanner. I think the first thing I love about this foundation is the range. Being olive skinned, finding an undertone is really hard for me and they have it. I have oily skin and acne prone. I find that if I don't have a good powder I'll have to blot or add more powder to take away the shine. I think you can achieve a dewy or more matte look with this foundation depending on what you want. The coverage is buildable. There is fragrance but it's not bothersome. I think this is a great day to day foundation and I will always go back to it. I'm a little shocked by the bad reviews this foundation has, they are from other oily skinned people but I don't mind if I'll get a bit shiny bc I can just blot. It stays in place for me and wears really well though out the day and it's super versatile. I would say give it a try no matter what your skin type is!
Ayyyy from Kansas
I love this it blends smoothly and it doesn't leave your face looking Cakey.
My go to foundation
Maggie from Minneapolis
I love this foundation for being vegan , cruelty free and the incredibly affordable
Grace from NC
I got it on sale so I'm not mad. It does have a cologne like smell though. It's definitely build able.
I would buy it
D from San Antonio TX
I give it three stars ...brought the wrong shade ..
Kay from Georgia
Oily skin beware. this does not stay all day no matter what I try. oxidizes like crazy, not great range of undertones either.
KaylaTheShopaholic from Wisconsin
After using this a handful of times I had to return it, times are different with having to wear a mask all day and I was hoping this foundation would work well, but after trying different methods of setting the foundation I gave up. The coverage was medium to full but I never had the desired look I wanted
Sid from Nj
I was looking for a good foundation for a while and im in love with this now ! My friend insisted me to buy this and i cant thank ger enough. This is so light weight and its full coverage and blends into your skin so well ! Price is a PLUS !
Immediately put it on.
Lisa from Saint Cloud, Florida
I have very dry skin, it's finicky and I often can't wear even satin foundations without lotion and a slick sunscreen underneath. I tried this immediately and so far it looks good, doesn't make my skin look more dry. I also LOVE the undertone! I am neutral and anything cool looks pink and anything warm immediately looks orange, I would say the shade is similar to loreal in N1.
Great coverage, overwhelming fragrance.
Dg4f_ from Colorado
I really enjoy that the foundation is buildable and soft on my face.
Noooot worth the hype
Oliva from Colorado
The first two times I trade it I loved it but then I started noticing that it stay on my fine lines too much and it was a super oily and when I would share it with powder it would wipe off that's just my opinion though
Jen from Chicago
I have combination/oily skin and this foundation looked amazing after 8 hours! It makes your skin look flawless!
Yese from Memphis
I purchased this 2 days ago and have been wearing it since. I am very impressed with this foundation! It is medium coverage (you can make it full), glides on easily, and has a nice smell! This will be my new office/daily work foundation. My go to foundations are Double Wear and Armani Luminous Silk.. this ELF one is now on the list!!!! The primer is great too. About to review it as well!
I like this
MoreLikeMom from TX
Purchased as part of a "update and replace" of my old cosmetics. I do not notice a smell and this has not caused breakouts on my dry skin. I get smooth, sheer coverage with a dampened sponge. I really like the pump dispenser and only use a half pump. It settles into my large nose pores, with and without primer beneath, but everything does that.
Will I purchase again? yes.
Would I recommend it? yes.
Becca from Modesto
It was ok for some people I can see it as a dupe for born this way, would NOT recommend if you have oily skin like me probably best for normal/combo skin