Free standard shipping on any $35 purchase

Sustainable Packaging

Through Conscious Beauty at Ulta Beauty™, we're recognizing brands that are making efforts to improve packaging sustainability. To qualify, at least 50% of a brand’s total packaging, by weight, sold at Ulta Beauty must be made from recycled or bio-sourced plastic, or be recyclable or refillable.*

Featured brands

Reduce, reuse, recycle—and refill. These brands take all of the above to heart.


EcoTools makeup brushes and sponges are vegan-friendly, cruelty free and made with recycled and renewable materials. In recent years, they’ve reduced plastic by 88%, and use biodegradable paper and FSC certified packaging. EcoTools believes in reducing waste and use recycled aluminum and recycled plastic in their products wherever possible.


OPI xPRESS/ON does not contain animal-derived ingredients and can be worn again and again. As a bonus, the tips are made with 94% post-consumer recycled materials. Packaging is responsibly sourced, with the inner packaging made of 100% post-consumer recycled materials. Each package includes How2Recycle information so you can keep making a difference!


SexyHair makes products that help you express yourself through your hairstyle, while also doing more for the planet. They’re certified cruelty-free by PETA and only choose ingredients from cruelty-free sources with packaging made from 100% post-consumer recycled plastic. By taking active responsibility for what is put into the world, they hope we can all make even more conscious choices about the products we love.

Ulta Beauty x Pact

We’re partnering with Pact Collective, a nonprofit working to help end packaging waste by collecting hard-to-recycle beauty empties so less end up in landfills.

Ulta Beauty has pledged that by 2025, 50% of assortment packaging sold will be made from recycled or bio-sourced plastic, or be recyclable or refillable.

Conscious Beauty at Ulta Beauty™ standards do not apply to products on clearance.

*The 50% is calculated across all of a brand’s products. The percentage may vary by product.