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Intimate Wellness

How to choose a vibrator that's right for you

We partnered with sexual health and wellness company Smile Makers to help you find a device you’ll love.

At Ulta Beauty, we want to help you look and feel like the best version of you — whether it’s an of-the-minute new haircut and color, a skincare routine that gets you glowing, or self-care items that empower you to rest, recharge and reconnect (with yourself).

That’s why we are so excited to now offer intimate wellness products. You deserve sensual time that is affirming, fulfilling—and yes, fun. Our curated selection of lubricants, massage oils and candles, bath soaks and aftercare will elevate every pleasure-seeking experience. But our intimate devices really take things to the next level.

We know that choosing a vibrator can be overwhelming, so we partnered with Smile Makers, one of our newest brands specializing in vibrators and other self-care products, to break it all down and hopefully make the decision easier and more fun.

What are the different types of vibrators available?

Not all devices are created equal. Think about what has given you pleasure in the past, specifically where you prefer to feel stimulation—and whether you enjoy penetration. Then, peruse these tools to find your perfect match.

Clitoral vibrators

Clitoral vibrators are popular because stimulating the clitoris often plays a key role in pleasure. This works for solo stimulation, or for those who are looking to achieve more intense pleasure during sex with a partner. Since clitoral vibrators tend to be small (like The Firefighter), they fit effortlessly between bodies during partner sex.

Bullet vibrators

If you’re new to devices, or are looking for a travel-friendly option, you may want to consider a bullet vibrator, like The Surfer. This sub-category is small, pocket-friendly, great for solo and partner play and delivers intense clitorial stimulation. (If the massage is too intense, you can explore layering it over clothes and applying softer pressure.)

Rabbit vibrators

There’s also rabbit vibrators, like The Artist, which offer inner (penetrative) and outer stimulation at different angles. By providing simultaneous vaginal and clitoral stimulation, Rabbit vibrators are designed to give more intense sensations than a traditional vibrator or clitoral stimulator—and you get double the pleasure with just one device.

If you’re looking for more than just clitoral arousal, consider vulva and wand vibrators, explain the pros at Smile Makers. These vibrators are designed to cover more ground (meaning it can massage the labia, vaginal opening, and clitoris all at once), which delivers a different sensation.

Below, a cheat sheet:

  • Vulva-focused devices, like The Ballerina, cup the entire vulva. This one in particular can be used hands-free, but is also ergonomic if you or a partner want to hold it and use it intuitively.

  • Wand vibrators, on the other hand, tend to be much larger (they look like microphones) and have a rounded head that deliver intense stimulation.

Devices can serve up different sensations, too...

  • Tongue vibrators—which actually look like a tongue—mimic oral sex but can be used to explore any erogenous zones.

  • Suction vibrators, like The Poet, create a seal around the clitoris, then pulsate air on the clitoral glans to massage it.

  • G-spot vibrators (such as The Tennis Pro) are a great exploration tool for discovering–or rediscovering—the power of stimulating this pleasure zone.

  • And vaginal vibrators massage the G-spot, lower vagina and deeper vagina all at once for a fuller, deeper experience.

Final considerations when choosing a vibrator

Now that you know all the different ways vibrators can stimulate and make you feel great, consider some practical little details that can actually make a big difference in whether or not you’ll reach for them again and again (and again). Here are things to think about:

  • Is it body-safe? Look for silicone that is phthalate-free, super-smooth and non-porous.

  • Is it cruelty-free? Opt for food-grade silicone to avoid vibrators tested on animals.

  • Will you use this in the shower? If so, look for waterproof versions. (Bonus: Waterproof vibrators are the easiest to clean.)

  • Is it quiet? Choosing silent vibrators will soundproof your pleasure sessions, so you can discreetly relax and enjoy.

  • Does it come with clear instructions and tips? A vibrator can be used in more ways than one and is a tool for self-exploration. Check if your vibrator comes with a user-friendly manual.

  • How many modes does it have? Look for rhythmic pulse options and whether there's a lockable feature for your favorite mode. These things ensure you can personalize your vibrator exploration.

Using a vibrator is a great self-care practice to promote overall wellness — not only will a vibrator help you know your body better than ever, but it increases blood flow, helps you orgasm (and then relax), can make you feel closer to your partner and gives you the opportunity for pleasure on your own terms.

We hope this info helps you find the device that's right for you—and feel like your best self. Stay tuned for more Intimate Wellness info coming soon.