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How to go vegan with your beauty routine

Because we know vegan is more than a diet — it’s a life choice.

Vegan beauty has come a looong way. Gone are the days of watery consistency and barely-there color payoff. It's all about high-quality products that align with your values (that’s where we come in).

For those not in the know, being vegan means that you don’t eat or use anything that contains animals, animal by-products or derivatives—because we all know that what goes on your body is just as important as what goes in it.

At Ulta Beauty, we’re fully on board with all things vegan, which is why we made it one of the five pillars of our new Conscious Beauty at Ulta Beauty™ program.

“What’s that?” You may ask. Conscious Beauty at Ulta Beauty™ is all about empowering you with transparency and choice by offering Clean, Cruelty Free, Vegan and Sustainably-Packaged products. It also highlights brands that positively impact our communities and planet.

What it takes to be vegan

Like we said, their formulas must not include animal products, animal by-products, or animal derivatives. Not sure what those are? Let us lay it out for you: honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin (among others) are all off the table.

To be certified as Vegan in Conscious Beauty at Ulta Beauty™, 100% of a brand’s line-up of products has to be vegan— not just one or two.

Are vegan and cruelty free the same?

Cruelty Free, another one of our core Conscious Beauty at Ulta Beauty™ pillars, sounds a lot like vegan, but it’s actually not the same thing. The two words have been used interchangeably, but you can sometimes have a product that is one but not the other.

Vegan means no animal products, by-products or derivatives were used to make something, whereas cruelty-free means the product was not tested on animals. While it’s usually the case that the two go hand-in-hand, you can’t assume a product is both.

How do I shop it?

Our goal is to provide you choices and transparency when shopping at our stores and online. If you make the choice to go vegan with your beauty routine, our Conscious Beauty at Ulta Beauty™ Vegan certification makes it easy for you to find it online and in store.

Intrigued? We thought so. Whether you’re already fully about the lifestyle and want an easy way to shop or you’re just looking to dabble with a vegan lipstick or two.