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ULTA Beauty Collection

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ulta-beauty-collection

And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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In Store

In Store

Category

Skin Type

Concern

Type

Benefit

Form

Scent

Finish

Coverage

SPF

Color

Purpose

Mascara Type

Brush Type

Preferences

Price

Special Offers

Rating

Rating

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