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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.1

(based on 86 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (66)
  • Long lasting (59)
  • Good pigmentation (40)
  • Good value (34)
  • Versatile (12)

Cons

  • Flakes (13)
  • Messy (12)
  • Wears off easily (6)

Best Uses

  • Daily use (38)
  • Special occasions (12)
  • Normal skin (9)
  • Sensitive skin (7)
  • Oily skin (6)
    • Reviewer Profile:
    • Natural style (37), Classic style (34), Trendy style (8)

Reviewed by 86 customers

Displaying reviews 1-10

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5.0

Truly a great mascara!

By Jannie

from Arlanta

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Dry Skin

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    So far so good, no clumps, gives me long lashes (mine are short), wore well.

    • Age:
    • 45-59
     
    5.0

    Great Mascara

    By KB

    from Michigan

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Great mascara, classic applicator, easy to apply.

      • Age:
      • 30-44
       
      5.0

      Love in a bottle!!

      By K Willie

      from Charleston SC

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

      • Messy

      Best Uses

      • Daily Use

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      This is the best hands down ive used thus far. It really gives my lashes the longer fluffy look. It gets messy you have to constantly wipe the bottle off. But i got this trial bottle and ran out within a week and got the full size!!!

      • Age:
      • 30-44
       
      2.0

      Not as great as advertised

      By none

      from spring hill, TN

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Value

      Cons

      • Flakes
      • Messy

      Best Uses

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        none

        • Age:
        • 45-59
         
        4.0

        Nice

        By Gina

        from Indianapolis indiana

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            Will purchase again

            • Age:
            • 45-59
             
            1.0

            more villain than hero

            By JML32

            from Maryland

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            I tried this mascara numerous times with different tubed and it always fails me. The brush is not the best with separating and so much product is left on the brush when you pull it out of the tube. I'm always wiping alway way more than I should- such a waste. This mascara seems to dry my lashes out because every single time I've worn it there's always flakes under my eyes.

             
            4.0

            Works well after a while

            By Emily

            from Houston, Tx

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

              Best Uses

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                Each time I first purchase this mascara, i don't like it the first few uses because it's way too wet. After it dries out a tiny bit though it's perfect and makes my lashes look so full and long.

                • Age:
                • 18-29

                (1 of 1 customers found this review helpful)

                 
                5.0

                Buying a full size tube!!

                By J

                from Reno NV

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  Love it

                  • Age:
                  • 30-44

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  It mascara

                  By Moni

                  from Mineral wells, tx

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Special Occasions

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    This product is awesome, It really works for my lashes to make them look long and help stand out more.

                    • Age:
                    • 18-29
                     
                    5.0

                    love it!

                    By tanya

                    from janesville wi

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                    • expensive

                    Best Uses

                      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                      I love how it makes my lashes look, but it is too expensive which is a shame

                      • Age:
                      • 30-44

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      2 Questions | 2 Answers
                      Displaying questions 1-2
                      • Q:

                        I have very watery eyes. How does this hold up to watery eyes or eye drops?
                        Thank you
                        Asked on 11/30/2016 by MrsK from Arizona

                        1 answer

                      • Q:

                        Can I use a primer with this it superhero mascara
                        Asked on 11/10/2016 by Glow from Middletown

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                          Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                      Displaying questions 1-2

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