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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 114 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (91)
  • Long lasting (81)
  • Good pigmentation (60)
  • Good value (50)
  • Versatile (20)

Cons

  • Flakes (15)
  • Messy (15)
  • Wears off easily (7)
  • Difficult to apply (3)

Best Uses

  • Daily use (51)
  • Special occasions (16)
  • Normal skin (14)
  • Sensitive skin (9)
  • Dry skin (8)
    • Reviewer Profile:
    • Classic style (49), Natural style (45), Trendy style (10)

Reviewed by 114 customers

Displaying reviews 1-10

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5.0

Love it!

By Shannon

from Weatherford, TX

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    Lengthens lashes and doesn't flake.

    • Age:
    • 30-44
     
    5.0

    Yes

    By June

    from Dallas,texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Good Value

    Cons

      Best Uses

      • Dry Skin
      • Sensitive Skin

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Worked well with my sensitive skin

      • Age:
      • 45-59
       
      5.0

      I would not hesitate to buy this product!

      By Stephanie

      from California

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

      • I would like a higher level mascara brush.

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I use this product every day. The small size is very convenient to slip into any size purse or pocket. It has great coverage.

      • Age:
      • 45-59
       
      2.0

      I would not buy this again. The brush is so tiny

      By Bekah

      from Battle creek, Michigan

      Verified Buyer

      Pros

      • Long Lasting

      Cons

      • Difficult to Apply

      Best Uses

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        The brush doesn't stay in the cap making it almost impossible to apply

         
        4.0

        Probably will buy again

        By Kar3144

        from Pittsburgh, Pa

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

        • Flakes

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin
        • Special Occasions

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        I was using Benefit They're Real and wanted a change to see if this product would work a little better because it was similar in price. It definitely makes my small lashed pop and stay visible all day. The only con is that it flakes a little under my lower lashes, but I only notice this after about 12-15 hours of wear. Definitely would recommend!

        • Age:
        • 18-29
         
        5.0

        Love it

        By Josi

        from Panama City, Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Normal Skin

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          I have literally have no eyelashes, and this mascara it's like magic. I love it!

          • Age:
          • 45-59
           
          4.0

          Good I liked it

          By Julie

          from Sturgis Mi

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              It went on well. It was a trial size kit with a good price. The full size is a little pricey

              • Age:
              • 45-59
               
              5.0

              I love this mascara!!! The best ever!

              By Susan

              from Loganville Ga

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Normal Skin

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                The best mascara ever!

                • Age:
                • 45-59
                 
                5.0

                Will buy again

                By juicy toes lol

                from Teaneck

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  Love it

                  • Age:
                  • 45-59
                   
                  4.0

                  I am loving this mascara!! My lashes look so long!

                  By Kristin

                  from Manteca

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Special Occasions

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    I really love this mascara. The formula is not a super thick one, so it's great at lengthening but it's not clumpy at all. I do like thicker more volumizing mascaras, which this is not, but for an every day mascara, this is great and I would purchase again!

                    • Age:
                    • 30-44

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      How many oz. are inthis size?
                      Asked on 12/23/2016 by Alyssa from Laredo, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                        Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      is it waterproof
                      Asked on 12/9/2016 by birta from US

                      1 answer

                    • Q:

                      I have very watery eyes. How does this hold up to watery eyes or eye drops?
                      Thank you
                      Asked on 11/30/2016 by MrsK from Arizona

                      1 answer

                    • Q:

                      Can I use a primer with this it superhero mascara
                      Asked on 11/10/2016 by Glow from Middletown

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                        Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-4

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