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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 166 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (132)
  • Long lasting (110)
  • Good pigmentation (81)
  • Good value (68)
  • Versatile (27)

Cons

  • Flakes (22)
  • Messy (20)
  • Wears off easily (9)
  • Difficult to apply (4)
  • Expensive (3)

Best Uses

  • Daily use (65)
  • Normal skin (22)
  • Special occasions (22)
  • Dry skin (12)
  • Sensitive skin (12)
    • Reviewer Profile:
    • Classic style (68), Natural style (67), Trendy style (14)

Reviewed by 166 customers

Displaying reviews 1-10

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5.0

Love it

By Lenz

from Roy, UT

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Messy

Best Uses

  • Normal Skin

Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

  • Age:
  • 30-44
 
3.0

I would buy this again

By Alex

from Ny

About Me Natural Style

Pros

  • Length

Cons

  • Clumps
  • Smudge

Best Uses

  • Daily Use
  • Normal Skin
  • Special Occasions

Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

This mascara is very good for length but not for volume. I didn't see any volume. Also for curved eyelashes

 
5.0

good buy

By qryche247

from SC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Dry Skin

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    This mascara goes on and stays beautifully. I love it. The only gripe I have is it doesn't have the same applicator as the full size which is a bit of a downer. You can get the same look but it takes a little more work.

    • Age:
    • 30-44
     
    4.0

    Yes! Works great!!!

    By 501girl

    from ARKANSAS

    Verified Buyer

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    Makes your lashes look awesome!!!

    • Age:
    • 30-44
     
    5.0

    Love it

    By Mar

    from 95252

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Great product

      • Age:
      • 18-29
       
      3.0

      Not sure if i will purchase again

      By Milrie

      from Port Neches Tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation

      Cons

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Can get a little clumpy

          • Age:
          • 45-59
           
          5.0

          LOVE THIS PRODUCT!!!!!

          By Elizabeth

          from Topeka, KS

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              I previewed this mascara in an ipsy bag and it quickly became my favorite mascara that I ended up having to go buy more of. Normally I just try whatever is new but I'm stuck on this stuff now! I like that you are able to buy it in travel size because I can often time go for days without wearing makeup so buying able to buy a smaller version is a better bang for my buck! I also love the brush, it separates my lashes well so they look full and doesn't clump up. However, it is really thick so it's long lasting. I will forever buy this product!

              • Age:
              • 18-29
               
              5.0

              I love this!!

              By Makeup lover

              from Pittsburgh, PA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  Great product. Goes on nice and smooth. My lashes look bold and long. The color is great. My teenage daughter also loves this!!

                  • Age:
                  • 30-44
                   
                  3.0

                  Meh...average

                  By Beth

                  from Washington, Pa.

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                      I'm always on the lookout for a good mascara. I've found the makeup itself is all about the same. The difference is in the brush.

                      This brush is fine. It provided good enough coverage. But for being a lengthening and volumizing mascara, it was only okay. It did well with length, but provided little volume.

                      I'm glad I just bought the sample to try before I bought the full-size. I'm a bit disappointed.

                      • Age:
                      • 30-44
                       
                      5.0

                      Best mascara

                      By Sasesu

                      from Cincinnati

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                          Daily

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            Is this company a cruelty free organization? Do they test on animals?
                            Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                              Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            How many oz. are inthis size?
                            Asked on 12/23/2016 by Alyssa from Laredo, Texas

                            1 answer

                            • Brand Expert

                              A:

                              Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                              Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            is it waterproof
                            Asked on 12/9/2016 by birta from US

                            1 answer

                          • Q:

                            I have very watery eyes. How does this hold up to watery eyes or eye drops?
                            Thank you
                            Asked on 11/30/2016 by MrsK from Arizona

                            1 answer

                          • Q:

                            Can I use a primer with this it superhero mascara
                            Asked on 11/10/2016 by Glow from Middletown

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                              Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                          Displaying questions 1-5

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