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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 224 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (176)
  • Long lasting (149)
  • Good pigmentation (119)
  • Good value (97)
  • Versatile (42)

Cons

  • Flakes (29)
  • Messy (24)
  • Wears off easily (14)
  • Difficult to apply (7)
  • Stains easily (4)

Best Uses

  • Daily use (95)
  • Special occasions (31)
  • Normal skin (29)
  • Dry skin (16)
  • Sensitive skin (15)
    • Reviewer Profile:
    • Classic style (95), Natural style (88), Trendy style (18)

Reviewed by 224 customers

Displaying reviews 1-10

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4.0

Yes

By Ery

from Riveraide

About Me Classic Style

Verified Buyer

Pros

  • Good Pigmentation

Cons

    Best Uses

    • Normal Skin

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    Good product, i recomend

    • Age:
    • 30-44
     
    5.0

    I LOVE

    By brooke

    from richmond, VA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      i use this product every day and i am never disappointed, it doesn't clump and really gives volume and length to my lashes

      • Age:
      • 18-29
       
      2.0

      It clumps after a few days

      By Jenny

      from West Virginia

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Difficult to Apply
        • Flakes
        • Messy

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Worked great the first three times I applied it, now it just clumps

          • Age:
          • 45-59
           
          4.0

          A Must-Try!!!

          By Rah

          from MD

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lengthening
          • Volumizing

          Cons

          • A little pricey

          Best Uses

          • Daily Use

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          I'm currently loving the (drugstore) mascaras Lash Paradise and The Falsies for volumizing and Telescopic for length (I cocktail my mascaras). But looking for brushes in the It Cosmetics section, I saw the claims for the Superhero mascara and HAD to give it a try. I bought the sample size (sample sizes usually don't work out for me), and I LOVE IT! It really does lengthen and add volume, which are my 2 concerns. The brush also beautifully separates and fans out lashes. Take your time in applying it and you will love this product too. I'm definitely going to purchase the full size tube!

          • Age:
          • 30-44
           
          4.0

          Very Elastic :)

          By barbie

          from south

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Good Pigmentation

          Cons

          • Brush gets thick as mascara is reopened and used
          • Messy

          Best Uses

          • Daily Use

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          The full size in this mascara,I love! problem is it gets thick very quickly after a few uses and then you have to be very careful with your lower lashes and clothes not to mess them up.
          Hope It fixes this and then it will be perfect!

          • Age:
          • 60+
           
          5.0

          large travel size

          By astrealaw

          from Great Falls, MT

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Versatile

          Cons

            Best Uses

            • Dry Skin

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            large travel size

            • Age:
            • 45-59
             
            5.0

            Fav mascara

            By lilbit

            from Vestal NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              This mascara works wonders!

              • Age:
              • 18-29
               
              5.0

              I would buy this product again

              By Delia

              from Edinburg, Texas

              Verified Buyer

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              Loved it

               
              5.0

              Superhero is super true

              By Makeup Mama

              from Maryland

              About Me Classic Style

              Verified Reviewer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  This mascara is amazing! The first time I wore it my friend asked if I had on falsies because it made my lashes that long. I have been wearing this consistently for about a week now and I have had no issues with clumping or flaking. In fact I slept in it and woke up with no smudges or flakes. I'm hesitant to purchase the full size though as I find that sometimes travel size mascaras are a little drier.

                  • Age:
                  • 30-44
                   
                  5.0

                  Love this

                  By Jan

                  from Scranton, SC

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    First got this in my Christmas stocking only thing I use now

                    • Age:
                    • 60+

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    7 Questions | 7 Answers
                    Displaying questions 1-7
                    • Q:

                      Hi! How long should this sample size last me if I use it once a day?
                      Asked on 5/9/2017 by Faux from Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                      Asked on 4/13/2017 by Tara from NY, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                        Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this company a cruelty free organization? Do they test on animals?
                      Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How many oz. are inthis size?
                      Asked on 12/23/2016 by Alyssa from Laredo, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                        Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      is it waterproof
                      Asked on 12/9/2016 by birta from US

                      1 answer

                    • Q:

                      I have very watery eyes. How does this hold up to watery eyes or eye drops?
                      Thank you
                      Asked on 11/30/2016 by MrsK from Arizona

                      1 answer

                    • Q:

                      Can I use a primer with this it superhero mascara
                      Asked on 11/10/2016 by Glow from Middletown

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                        Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-7

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