skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Travel Size Superhero Elastic Stretch Volumizing Mascara
It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

Ask a Question

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 250 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (197)
  • Long lasting (167)
  • Good pigmentation (133)
  • Good value (107)
  • Versatile (45)

Cons

  • Flakes (30)
  • Messy (25)
  • Wears off easily (15)
  • Difficult to apply (7)
  • Stains easily (5)

Best Uses

  • Daily use (113)
  • Special occasions (36)
  • Normal skin (31)
  • Dry skin (18)
  • Sensitive skin (17)
    • Reviewer Profile:
    • Classic style (104), Natural style (102), Trendy style (19)

Reviewed by 250 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Amazing

By Srfnkd

from Gulf Coast

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Makes lashes look thicker

Cons

  • Clumps a bit

Best Uses

  • Daily Use

Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

Best mascara I've used in a while. Clumps a bit but use a lash comb and it separates

  • Age:
  • 30-44
 
5.0

Perfect Travel Mascara

By Erin Memphis

from Memphis, TN

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    I bought this travel size mascara to minimize the amount of makeup I brought on a vacation. It goes on smoothly and gives my lashes the length and volume they lack. The short wand makes applying easy and seems to enable better control over application. I've experienced no flaking or smudging. Excellent mascara.

    • Age:
    • 45-59
     
    5.0

    Great mascara!!

    By Tye

    from Hollywood

    About Me Natural Style

    Verified Buyer

    Pros

    • Good Value
    • Long Lasting

    Cons

    • Stains Easily

    Best Uses

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Create a false lash effect. Love it!

      • Age:
      • 18-29
       
      5.0

      Love it

      By I1der

      from PA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        Looks great and doesn't irritate my eyes.

        • Age:
        • 30-44
         
        5.0

        One of the BEST macaras

        By Jen@CLT

        from Charlotte NC

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          This mascara is one of my favorites! Does not clump up and really does a great job with separating my eyelashes to make them look AMAZING!!

          • Age:
          • 30-44
           
          4.0

          Pair with Rollerlash

          By Yoyo

          from West Covina

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              I use this with Benefit's Rollerlash. First I apply a layer or two of Rollerlash, then I apply a layer of Superhero. This works best for my short lashes. Rollerlash helps to spread my lashes and curl them, and then Superhero helps to keep the lift. I caution that too many layers of Superhero will make your lashes clumpy. Also, it gets flaky when it starts to dry out. I tried this mascara alone, but it didn't have the same effect.

              • Age:
              • 30-44
               
              4.0

              I will buy this again

              By Melinda

              from Cincinnati, OH

              Verified Buyer

              Pros

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  The only reason I didn't give this 5 stars is because it didn't really make my lashes look that much fuller. I am very pleased with it otherwise.

                  • Age:
                  • 30-44
                   
                  4.0

                  I would like to try the other mascaras by it

                  By N/A

                  from N/A

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                  • Not waterproof

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  I purchased the travel size to try it out and to keep in my make up bag in my purse.

                  • Age:
                  • 45-59
                   
                  5.0

                  Love this item. Will keep buying it

                  By Shell

                  from Odessa Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    Would recommend this product

                    • Age:
                    • 30-44
                     
                    5.0

                    i will buy regular size soon. This was a trial size i tried

                    By GAGA

                    from jackson, tn

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Normal Skin
                      • Oily Skin
                      • Sensitive Skin
                      • Special Occasions

                      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                      I saw this as a trial size when checking out. Tried and I like. Will get full size when in the store soon.

                      • Age:
                      • 45-59

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        Hi! How long should this sample size last me if I use it once a day?
                        Asked on 5/9/2017 by Faux from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                          Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                        Asked on 4/13/2017 by Tara from NY, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                          Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this company a cruelty free organization? Do they test on animals?
                        Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                          Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How many oz. are inthis size?
                        Asked on 12/23/2016 by Alyssa from Laredo, Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                          Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        is it waterproof
                        Asked on 12/9/2016 by birta from US

                        1 answer

                      • Q:

                        I have very watery eyes. How does this hold up to watery eyes or eye drops?
                        Thank you
                        Asked on 11/30/2016 by MrsK from Arizona

                        1 answer

                      • Q:

                        Can I use a primer with this it superhero mascara
                        Asked on 11/10/2016 by Glow from Middletown

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                          Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                      Displaying questions 1-7

                      Do you have a question about this product?