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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.1

(based on 146 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (115)
  • Long lasting (97)
  • Good pigmentation (72)
  • Good value (60)
  • Versatile (22)

Cons

  • Flakes (21)
  • Messy (19)
  • Wears off easily (9)
  • Difficult to apply (3)
  • Expensive (3)

Best Uses

  • Daily use (59)
  • Normal skin (19)
  • Special occasions (19)
  • Sensitive skin (11)
  • Dry skin (10)
    • Reviewer Profile:
    • Classic style (61), Natural style (57), Trendy style (13)

Reviewed by 146 customers

Displaying reviews 1-10

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1.0

dont waste your money

By just me

from merrillville

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Flakes

    Best Uses

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Rimmel works best for less

      • Age:
      • 45-59
       
      5.0

      Best mascara ever

      By Niki

      from Jacksonville

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          gives me longest and fuller looking lashes ever

          • Age:
          • 45-59
           
          5.0

          I would but it again it makes my lashes super long

          By Elizabeth

          from San Jose ca

          About Me Trendy Style

          Verified Buyer

          Pros

          • Conditions your lashes
          • Easy To Apply

          Cons

          • Travel size too small

          Best Uses

          • Daily Use

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          It has biotin and keratin so it conditions your lashes and makes them longer. So the longer you want your lashes the more layers you should apply I usually do 2 layers

          • Age:
          • 18-29
           
          5.0

          It was a repurchase.

          By JmRivard

          from Taylor, MI

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              This was a repurchase. For some reason I don't like the bigger tubes. It just goes on different. But this is my third small one.

              • Age:
              • 45-59
               
              4.0

              Great for bottom eye lashes

              By VROD

              from Somerton,AZ

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • expensive
              • top lashes clump up

              Best Uses

              • Daily Use

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              I loved how this mascara leaves my bottom lashes but the top gets clumps and no volume.

              • Age:
              • 30-44
               
              5.0

              Great for lengthening

              By Tiffany8433

              from Culloden wv

              About Me Classic Style

              Verified Buyer

              Pros

              • Good Pigmentation
              • Long Lasting

              Cons

              • Clumps quickly
              • Flakes

              Best Uses

              • Normal Skin

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              I really like this mascara the best. It lengthens really well. It will flake off if you touch it or rub your eyes. But the pros out weigh the cons here.

              • Age:
              • 30-44
               
              4.0

              It's okay

              By MeMissy

              from Cincinnati, OH

              About Me Natural Style

              Verified Reviewer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Normal Skin

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                I was so excited to try this as I have very short lashes. I don't get consistent results. I do still try to wear it every other day.

                • Age:
                • 45-59
                 
                5.0

                Omg amazing...

                By Chrissylynn

                from Abilene Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                  This is amazing. Long beautiful clump free lashes so awesome.

                  • Age:
                  • 30-44
                   
                  5.0

                  Thick lush lashes!!!

                  By Nancy

                  from Wisconsin

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Special Occasions

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    This stuff is great!! It makes my lashes full and lush!

                    • Age:
                    • 30-44
                     
                    5.0

                    Love mascara

                    By KC

                    from Okemah,Ok

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Good Value

                    Cons

                    • Flakes

                    Best Uses

                    • Special Occasions

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    Everyday use

                    • Age:
                    • 30-44

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      Is this company a cruelty free organization? Do they test on animals?
                      Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How many oz. are inthis size?
                      Asked on 12/23/2016 by Alyssa from Laredo, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                        Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      is it waterproof
                      Asked on 12/9/2016 by birta from US

                      1 answer

                    • Q:

                      I have very watery eyes. How does this hold up to watery eyes or eye drops?
                      Thank you
                      Asked on 11/30/2016 by MrsK from Arizona

                      1 answer

                    • Q:

                      Can I use a primer with this it superhero mascara
                      Asked on 11/10/2016 by Glow from Middletown

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                        Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-5

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