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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

0.17 oz Item 2305925

Color:Jet Black

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 302 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (232)
  • Long lasting (197)
  • Good pigmentation (158)
  • Good value (129)
  • Versatile (56)

Cons

  • Flakes (35)
  • Messy (31)
  • Wears off easily (21)
  • Difficult to apply (12)
  • Stains easily (8)

Best Uses

  • Daily use (143)
  • Special occasions (49)
  • Normal skin (39)
  • Sensitive skin (22)
  • Dry skin (21)
    • Reviewer Profile:
    • Classic style (123), Natural style (118), Trendy style (28)

Reviewed by 302 customers

Displaying reviews 1-10

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5.0

Love it

By Butterfly

from Pennsylvania

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    Mascara goes on a lil thick but in a good way makes even tiny lashes look thick

    • Age:
    • 45-59
     
    5.0

    BEST MASCARA OUT THERE

    By Lana

    from Grand Rapids

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Unless someone can find me a better mascara this will be the best! A consultant got me to try the lancome monsieur mascara and it was comparable but i switched back to Superhero because it makes my lashes look more dramatic and i get way more compliments. This mascara lasts all day long partying on a boat and then the bars afterwards in the summer time.

      • Age:
      • 18-29
       
      5.0

      LOVE IT, IT , LOVE IT!!!

      By Rachel the mascara queen

      from Nampa, Idaho

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        Ladies, if you are like me and want the full lengthy lashes w/o hassling w applying fake ones then this mascara is IT . I have tried all of Too Faced , Benefit, Smash box, Estee Lauder, Urban Decay, Lorac, Dior, PUR, and Bobby Brown mascaras and this is the one that is the perfect fit.

        • Age:
        • 30-44
         
        1.0

        In the trash after one use

        By ceceef

        from CT

        Verified Reviewer

        Pros

        • Good Pigmentation

        Cons

        • Difficult to Apply
        • Messy

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          This hot mess was the birthday gift this year, and this is the 2nd year in a row I had to throw out the birthday bonus after one use. As soon as I removed the wand from the tube, the brush was a huge clumpy mess. There seems to be no inner mechanism that most mascaras have that wipe the brush as you pull it out of the tube. I did the best I could to remove some of the product but it still created a clumpy mess on my lashes. I then had to run a mini eyebrow brush through my lashes just to remove the clumps. The pigment was nice and black and my lashes looked fine eventually, but I am not doing all that again just to use this sample. I have too many nicer mascaras that make my lashes look better without all the hassle. It was also a chore to remove even using high quality makeup removers. Maybe my tube was defective (?)

           
          5.0

          I love this mascara!

          By Rayray

          from Camano Island, WA

          About Me Natural Style

          Verified Reviewer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            I recommend this mascara!

            • Age:
            • 30-44
             
            5.0

            AMAZING!!!

            By CRosa

            from NY

            About Me Trendy Style

            Verified Reviewer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Lengthening
            • Long Lasting
            • Versatile
            • Volumizing

            Cons

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              Received as my ulta birthday reward and it is AMAZING!!! Great for stage makeup too!!! I have found my NEW FAVORITE mascara. I have recommended this product to quite a few people already who LOVE It as much a me.

              • Age:
              • 30-44
               
              5.0

              Going to buy full size

              By Nikki

              from Fort Lauderdale, FL

              About Me Natural Style

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                Right now I have 3 jobs, 1 of which i'm required to wear makeup about 3/7 days in the week. As a person who does not wear makeup daily, finding mascara that comes off easily, doesn't run and holds my lashes up is very important. I've always been a supporter of benefit mascaras but after using this - I am a new convert. This beats the roller lash and they're real any day. I slap this baby on my eyelashes for my 6 hour shift as a server and I AM SET! Never runs on my very oily skin and comes right off in the shower WITHOUT leaving me with dark residue circles. This formula is truly the best. You can always swap out the wand for another of your liking, as someone with thick long lashes - this is IT for me.

                • Age:
                • 18-29
                 
                1.0

                Did not work for me.

                By Lucy

                from SC

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Flakes
                  • Messy
                  • Wears Off Easily

                  Best Uses

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    Will not use.... did not work for me!

                    • Age:
                    • 60+
                     
                    5.0

                    Best mascara ever

                    By Coachmonica830

                    from El Paso, TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation

                    Cons

                    • Flakes

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    Adds a lot of volume! Lengthens and thickens. Flakes sometimes towards the end of the day but overall it is my favorite. Leaves lashes dry and set, not bendy like other mascaras.

                    • Age:
                    • 30-44
                     
                    5.0

                    Really Good Mascara, Hard to Remove and Apply

                    By Cheyenne

                    from Atlanta, Ga

                    About Me Classic Style

                    Pros

                    • Adds Volume
                    • Good Pigmentation
                    • Lengthens
                    • Long Lasting
                    • No Clumps
                    • Versatile

                    Cons

                    • Difficult to Apply
                    • Hard to Remove

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    I received this travel size mascara as a free Unta birthday gift and I honestly really like it! The mascara applies beautifully and looks great all around. Clumps are not an issue, wand applies perfectly, etc.

                    However - this mascara is very difficult to remove, and the travel size wand makes it VERY hard to apply. I'm sure the standard size is much better for application purposes.

                    • Age:
                    • 18-29

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    7 Questions | 7 Answers
                    Displaying questions 1-7
                    • Q:

                      Hi! How long should this sample size last me if I use it once a day?
                      Asked on 5/9/2017 by Faux from Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                      Asked on 4/13/2017 by Tara from NY, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                        Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this company a cruelty free organization? Do they test on animals?
                      Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How many oz. are inthis size?
                      Asked on 12/23/2016 by Alyssa from Laredo, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                        Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      is it waterproof
                      Asked on 12/9/2016 by birta from US

                      1 answer

                    • Q:

                      I have very watery eyes. How does this hold up to watery eyes or eye drops?
                      Thank you
                      Asked on 11/30/2016 by MrsK from Arizona

                      1 answer

                    • Q:

                      Can I use a primer with this it superhero mascara
                      Asked on 11/10/2016 by Glow from Middletown

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                        Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                    Displaying questions 1-7

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