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It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

Jet Black

Item #: 2305925 Size: 0.17 oz

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FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 191 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (152)
  • Long lasting (130)
  • Good pigmentation (99)
  • Good value (80)
  • Versatile (34)

Cons

  • Flakes (25)
  • Messy (22)
  • Wears off easily (11)
  • Difficult to apply (5)
  • Expensive (3)

Best Uses

  • Daily use (79)
  • Special occasions (26)
  • Normal skin (24)
  • Dry skin (13)
  • Sensitive skin (13)
    • Reviewer Profile:
    • Classic style (81), Natural style (76), Trendy style (15)

Reviewed by 191 customers

Displaying reviews 1-10

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4.0

awesome product

By lp

from little rock ar

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      bought this in a rush because i forgot to apply at home! love love love it. goes on smooth no clumps! doesnt flake lasted all day! will definitely be purchasing this again

      • Age:
      • 30-44
       
      5.0

      love love love this product!!!!

      By Erika

      from Topeka, Ks

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Love the length and fullness it gives my lashes! Will be purchasing this again!!

          • Age:
          • 45-59
           
          4.0

          It's ok.

          By Liz

          from San Francisco, Ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            This mascara is ok....good enough. I've tried better. But I don't mind continuing to use it until I run out.

            • Age:
            • 30-44
             
            4.0

            I'm buying it again

            By Ilyy

            from Cason,Texas

            About Me Natural Style

            Verified Buyer

            Pros

            • Good Pigmentation

            Cons

            • Stains Easily

            Best Uses

            • Daily Use

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            It's really good

            • Age:
            • 18-29
             
            3.0

            Not their best product

            By LB

            from Raleigh, NC

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

            • Flakes

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              Flakes off the entire day even with a primer. I also find it clumpy and wasn't able to get it to separate lashes

              • Age:
              • 30-44
               
              5.0

              Hands down BEST MASCARA EVER!!!

              By LisaRN

              from Tampa, Fl

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                Tried it all & FINALLY found the greatest mascara ever! Goes on easily without clumping ever & makes your lashes so long! Better than when I used fibers before!

                • Age:
                • 30-44
                 
                5.0

                I love this

                By Vanessa C

                from Bay Shore, NY

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                    This mascara stays on all day, doesn't flake, and makes my lashes super long

                    • Age:
                    • 18-29

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    The BEST mascara on the planet!

                    By Lobsterhelmet

                    from Miami, FL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • gives you the lashes you always wanted
                    • Good Pigmentation
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                      IT products have it all! I could be their spokesperson - that's how positive I am about their products (except that very thick foundation that is way too heavy)

                      • Age:
                      • 60+

                      (1 of 1 customers found this review helpful)

                       
                      3.0

                      It was ehhh..

                      By Mascara buff

                      from Pittsburgh,pa

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Good Pigmentation

                      Cons

                      • Difficult to Apply

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                      I am a mascara lover! It's my obsession, if my eyelashes are not perfect my makeup does not feel complete. I'm also a huge lover of It cosmetics, but this travel size was hard to put on correctly. The brush is huge compared to the stick to apply it with which made it hard to control. I would recommend buying the normal size product.

                      • Age:
                      • 18-29

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Perfection. My absolute favorite mascara.

                      By Becca Lynn

                      from San Rafael CA

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use
                        • Special Occasions

                        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                        I have used SO many different mascaras and no other mascara gives me length and fullness like this one does. I only buy this mascara now. All the other ones I've used only gives me one or the other, this one is perfection to the point of which so many people ask me what I use for my eyelashes.! They love it too.

                        • Age:
                        • 18-29

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                          Asked on 4/13/2017 by Tara from NY, NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                            Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this company a cruelty free organization? Do they test on animals?
                          Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                            Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          How many oz. are inthis size?
                          Asked on 12/23/2016 by Alyssa from Laredo, Texas

                          1 answer

                          • Brand Expert

                            A:

                            Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                            Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          is it waterproof
                          Asked on 12/9/2016 by birta from US

                          1 answer

                        • Q:

                          I have very watery eyes. How does this hold up to watery eyes or eye drops?
                          Thank you
                          Asked on 11/30/2016 by MrsK from Arizona

                          1 answer

                        • Q:

                          Can I use a primer with this it superhero mascara
                          Asked on 11/10/2016 by Glow from Middletown

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                            Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                        Displaying questions 1-6

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