skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Travel Size Superhero Elastic Stretch Volumizing Mascara
It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

0.17 oz Item 2305925

Special Free Gift with Purchase! Click for Offer Details

Color:Jet Black

GIFT WITH PURCHASE

FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

FREE mini CC+ Cream w/any $35 IT Cosmetics purchase

Find in Store-

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 279 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (218)
  • Long lasting (184)
  • Good pigmentation (147)
  • Good value (118)
  • Versatile (51)

Cons

  • Flakes (32)
  • Messy (28)
  • Wears off easily (20)
  • Difficult to apply (10)
  • Stains easily (7)

Best Uses

  • Daily use (130)
  • Special occasions (43)
  • Normal skin (37)
  • Sensitive skin (20)
  • Dry skin (19)
    • Reviewer Profile:
    • Classic style (117), Natural style (112), Trendy style (23)

Reviewed by 279 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Long lashes

By Donutmama

from Moore, ok

About Me Natural Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

  • Daily Use

Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

It makes my lashes look very long and full. It likes to make your lashes clump and stick so be careful when applying.

  • Age:
  • 30-44
 
5.0

Best mascara

By Kjpelon

from Athens GA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    Love this! Super easy to layer and it really stays even though it isn't waterproof (makes it so much easier to take off!). My eyes will sometimes be sensitive to mascara and water- not with this!

    • Age:
    • 30-44
     
    5.0

    AMAZING!!!!

    By Miranda

    from Ms

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    I got this free for my birthday and I've only used it once bbuuuuttttttt I LOVE it!! Will definitely be buying more of this!!! ❤❤❤❤❤

     
    5.0

    I love it

    By Lili

    from Memphis, TN

    About Me Natural Style

    Verified Buyer

    Pros

    • Good Pigmentation

    Cons

    • Wears Off Easily

    Best Uses

    • Special Occasions

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    It is great

    • Age:
    • 30-44
     
    5.0

    Best mascara ever!

    By CJ

    from Boston

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      My 16 year old loves this product as well and she is a much bigger critic of products than I am. She loves the way it easily separates and highlights every lash!

      • Age:
      • 45-59
       
      4.0

      I love this mascara it is everything it claims to be

      By PC

      from Levittown

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

      • Stains Easily

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I like how it emboldens my own lashes and makes them look longer and fuller

      • Age:
      • 60+
       
      4.0

      I will purchase the full size later.

      By Tmpr8r

      from Woodstock, GA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value

      Cons

      • Wears Off Easily

      Best Uses

      • Daily Use
      • Normal Skin

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I wanted a travel size to try the new product and I like it except that I need a water proof version.

      • Age:
      • 45-59
       
      5.0

      Love it!!!! Big beautiful lashes!

      By Mslulu

      from Nwindiana

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        Love this mascara and I use it almost every day!

        • Age:
        • 30-44
         
        5.0

        Love It

        By Patty

        from Minneapolis, MN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Normal Skin

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Goes on very well!

          • Age:
          • 45-59
           
          4.0

          I would buy this product again in the larger size

          By J

          from Omaha Ne

          About Me Classic Style

          Verified Buyer

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Great

          • Age:
          • 60+

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          7 Questions | 7 Answers
          Displaying questions 1-7
          • Q:

            Hi! How long should this sample size last me if I use it once a day?
            Asked on 5/9/2017 by Faux from Ohio

            1 answer

            • Brand Expert

              A:

              Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

              Answered on 5/10/2017 by Brand Expert from IT Cosmetics
          • Q:

            Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
            Asked on 4/13/2017 by Tara from NY, NY

            1 answer

            • Brand Expert

              A:

              Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

              Answered on 4/14/2017 by Brand Expert from IT Cosmetics
          • Q:

            Is this company a cruelty free organization? Do they test on animals?
            Asked on 1/31/2017 by Beth from Tallmadge, Ohio

            1 answer

            • Brand Expert

              A:

              Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

              Answered on 1/31/2017 by Brand Expert from IT Cosmetics
          • Q:

            How many oz. are inthis size?
            Asked on 12/23/2016 by Alyssa from Laredo, Texas

            1 answer

            • Brand Expert

              A:

              Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

              Answered on 12/26/2016 by Brand Expert from IT Cosmetics
          • Q:

            is it waterproof
            Asked on 12/9/2016 by birta from US

            1 answer

          • Q:

            I have very watery eyes. How does this hold up to watery eyes or eye drops?
            Thank you
            Asked on 11/30/2016 by MrsK from Arizona

            1 answer

          • Q:

            Can I use a primer with this it superhero mascara
            Asked on 11/10/2016 by Glow from Middletown

            1 answer

            • Brand Expert

              A:

              Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

              Answered on 11/14/2016 by Brand Expert from IT Cosmetics
          Displaying questions 1-7

          Do you have a question about this product?