Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
BlackIn stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
With florence by mills' Up A Notch Volumizing Mascara lashes are coated from root to tip with a combination of rice bran, carnauba, and candelilla waxes to get a high-impact look. So go on, get loud and take it to the next level.
Features
- High-impact mascara provides multi-dimensional dramatic volume & length
- Lashes are coated from root to tip to get a high-impact look
Gently coat lashes from root to tip using one coat, two coats, or even three.
Water/Aqua/Eau, Rhus Succedanea Fruit Wax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glyceryl Stearate SE, Helianthus Annuus (Sunflower) Seed Wax, Pentylene Glycol, Coconut Alkanes, Hydrolyzed Corn Starch, Oryza Sativa (Rice) Bran Wax, Glyceryl Caprylate, Palmitic Acid, Shorea Robusta Resin, Sodium Hydroxide, Potassium Sorbate, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Coco-Caprylate/Caprate, Tocopherol, Iron Oxides (CI 77499).
Free gift with purchase
Free gift with purchase
Free 4 piece gift with $30 Florence by Mills purchase (valid thru 6/28/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
my new fav mascara!!
in addition to an eye shadow stick, i was sent this product for free in return for my honest review (#florencepanel) so thanks flo!! first of all… WOW!! im ngl, i didnt have high hopes for this mascara only because the original mascara (built to lash) wasnt the greatest (depending on the day, id giv...
Most Helpful Critical Review
Its alright
I was a part of the #FLORENCEPANEL and sent a free sample of this product to write an honest review. This mascara went on nicely and with no clumps. However, I wouldn't call it volumizing. Even though I curled my lashes, they immediately straightened back out when I put this on. I can still use it f...
226 results
Very basic
I could barely see that i had mascara on and had to put several layers of it on. Very disappointed. Either that or I got a bad tube!
It's a miss
Super flakey. Hard to work with.
Very dry and hard to apply
I'm actually so shocked by all the positive reviews. When I opened a brand new bottle, it was sooo dry, like a mascara that is 6 months old and was left in a hot car for a week. Because of this, it clumps so much. I hated it from the moment I tried it. The only upside is that the mascara was on sale and I didn't waste more money on trying it.
New Holy Grail
I don't have anything negative to say!! Which is shocking because I'm really picky about mascara. Gives me a lot more length and volume without ANY clumps!!! Hard to find that in my opinion. A single coat still gives a high impact, but natural result. It's also buildable without clumping. I do use a lash curler (always), but this mascara performs beautifully either way. If you're thinking about trying it, go for it!! It truly is a great product. I'm a professional makeup artist if that gives my opinion more weight. 🙂
Wouldn't waste my money…
Very dissatisfied with this product. For the price point, this should have performed much better than it did. The brush head didn't glide through lashes well and the product clumps up. Went straight into the trash.