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Ouidad Tone It Away Purple Shampoo #1
Ouidad Tone It Away Purple Shampoo #1

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OuidadTone It Away Purple Shampoo

Item 2599378

4.7 out of 5 stars. 117 reviews
Size:8.5 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free
  • Sustainable Packaging Brand

Ouidad Tone It Away Purple Shampoo is a gentle, sulfate-free shampoo that works to neutralize brassy tones between salon visits. Formulated with rice water, cica, and orchid extract, it helps to strengthen strands and repair damage caused by hair color.



  • Enhances highlights, tones brassiness, and moisturizes while gently cleansing
  • Replenishes moisture without weighing down curls
  • Helps to strengthen strands and repair damage caused by hair color
  • Formulated for all curl types

How To Use

Massage into and distribute through wet hair. Use as needed when hair becomes brassy or dry.


Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Decyl Glucoside, Carthamus Tinctorius (Safflower) Seed Oil, Centella Asiatica Extract, Hydrolyzed Quinoa, Limnanthes Alba (Meadowfoam) Seed Oil, Macadamia Ternifolia Seed Oil, Oryza Sativa (Rice) Extract, Phalaenopsis Amabilis Extract, Trichilia Emetica Seed Butter, Panthenol, Polyquaternium-10, Polyquaternium-73, PEG-6 Caprylic/Capric Glycerides, PEG-7 Glyceryl Cocoate, PEG-150 Pentaerythrityl Tetrastearate, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Cetrimonium Chloride, Starch Hydroxypropyltrimonium Chloride, Disodium EDTA, Polysorbate 20, Benzyl Alcohol, Sodium Benzoate, Sodium Hydroxide, Potassium Sorbate, Saccharomyces Ferment Lysate Filtrate, Ethylhexylglycerin, Phenoxyethanol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Fragrance (Parfum), Ext. Violet 2 (CI 60730)

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