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Summary
The UOMA Beauty Say What?! Foundation is available in 6 custom formulas across 51 shades. The long-lasting, weightless, and hydrating formula offers adjustable, vibrant matte coverage. It's infused with biomimicry pigments that think like your skin to give it that flawless finish and blurred effect.
Benefits
- 51 shades for all
- Infused with nourishing skincare ingredients for a foundation that works while you wear
- Weightless, long wearing, vibrant matte finish
- Formula helps conceal imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots
- Paraben free, fragrance free, talc free and D5 free
Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump for sheer to medium coverage. 2 pumps for medium to full coverage.
Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-)/May Contain: CI 77491 [ Iron Oxides ], CI 77492 [ Iron Oxides ], CI 77266 (Nano) [Black 2].
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Most Helpful Positive Review
My holy grail foundation
I've been doing makeup for over an decade and I've never found a foundation that doesn't make me look cakey. I've tried every popular brand in the world (under $50) and just couldnt find a product my skin liked until this one. I have both very oily and very dry skin and zero skin care routine so a...
Most Helpful Critical Review
Dries too fast and does not set
I was looking for a new foundation and the Ulta representative recommend this product and color matched me. I have difficult skin to color match with because my face, neck and chest are all different colors. The color I chose was beautiful and matched perfectly so I gave it 2 stars. I was excited...
31 results
THIS IS A NEED
I bought this foundation because I heard that UOMA was going away and now I wish it wasn't because this is liquid GOLD. It looks like SKIN and the shade is perfect for my pale olive toned skin. I love this so much!!!
great color matching, but not for dry skin
I was so impressed with the color matching. This matched perfectly. Unfortunately, it was pretty watery. After a lot of shaking, it seemed to dispense properly, but the formula is pretty thick. It dries almost instantly and makes blending difficult. I also felt that it emphasized fine lines and wrinkles on my very dry skin.
Poor skin reaction
overall the wear of the foundation wasn't bad, but my skin was red and inflamed when I took it off and I don't typically have sensitive skin and this was the only thing different in my routine
Smells bad :(
I like this brand and what little of this foundation I put on my face went on smooth and dried well. but it smelled so awful I couldn't use it! I didn't see reviews that mentioned the smell so I'm wondering if I got an old/bad batch…which would also be concerning. Disappointed but returning this
Love
I have a hard time finding foundation due to an olive undertone, with silver being a better jewelry color for me. I purchased the Fair Lady T1N and this just.. it's awesome. It does dry down fast and blending becomes near impossible after, but with my combo skin, this is wonderful. I live in Maine and this foundation doesnt budge in the winter or the summer. One thing I will say is that if you have dry skin, this foundation won't be user-friendly. I typically have oil on my nose and forehead, with a dry chin. I lightly exfoliate my face, apply toner, then follow it up by a light non-cream moisturizer, and that solves the problem.