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Summary
Highlights
Estée Lauder's Pure Color Whipped Matte Lip Color is light as air, velvety smooth lip color with nourishing Moringa butter. This whipped, matte liquid lip makes lips feel as sexy as they look.
Benefits
- Lightweight, powdery texture
- Ultra-comfortable
- 12-hour wear
- 12-hour color-true
- Soft, velvet matte finish
Key Ingredients
- Moringa butter
- Hyaluronic acid
Item 2591249
Stroke over top and bottom lips - the specially designed applicator coats with one swipe. Precision tracing tip provides ultimate control at corners and Cupid's bow.
Pro Tip: For a subtle blurred effect, dab onto the center of your lips and blend out on the edges.
Isododecane, Isononyl Isononanoate, Dimethicone, Silica, Moringa Oil/Hydrogenated Moringa Oil Esters, Polybutene, Synthetic Beeswax, Hydrogenated Polyisobutene, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Magnesium Myristate, Quaternium-90 Bentonite, Sodium Hyaluronate, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Olea Europaea (Olive) Fruit Extract, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Stearalkonium Hectorite, Triticum Vulgare (Wheat) Bran Extract, Polyglyceryl-3 Diisostearate, Isopropyl Myristate, Propylene Carbonate, Isopropyl Titanium Triisostearate, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Cholesterol, Glyceryl Stearate, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Polyethylene, Oleic Acid, Palmitic Acid, Polyhydroxystearic Acid, Tocopherol, Potassium Sulfate, Fragrance (Parfum), BHT. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Red 7 Lake (Ci 15850), Red 33 Lake (Ci 17200), Yellow 6 Lake (Ci 15985), Red 21 (Ci 45380), Red 27 (Ci 45410), Orange 5 (Ci 45370), Blue 1 Lake (Ci 42090), Red 28 Lake (Ci 45410), Carmine (Ci 75470), Red 30 Lake (Ci 73360), Manganese Violet (Ci 77742), Yellow 5 Lake (Ci 19140), Red 22 Lake (Ci 45380), Red 6 (Ci 15850).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only receive a complimentary ANR Orbit with $45 Estée Lauder purchase (valid thru 8.9.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Is Estée Lauder cruelty free?
- Asked by Mara
- Official Answer By Estee Lauder USThanks so much for reaching out! Our Consumer Care team would be happy to help you with any ingredient-specific questions you might have. Please contact Estee Lauder directly at consumercare-soc@gcc.esteelauder.com. We’re standing by to assist.Was this answer helpful to you
- Q
Hello. Is Estée Lauder Pure Color Whipped Matte Lip Color gluten free?
- Asked by Laurie
- Official Answer By Estee Lauder USThanks for your question. This product contains gluten derived ingredients. We recommend discussing any individual sensitivities or concerns with your physician.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Air Kiss is very light and matte-Beautiful!
I love the non-sticky matte formula, and overall the lip color was comfortable to wear and very long-lasting! The color Air Kiss is such a great neutral to wear every day with casual clothing or when you are going on a casual date. Once you put the formula on with the doe-foot applicator, it stays o...
Most Helpful Critical Review
What were they thinking
I do love EL, but this product is ridiculous: it goes on so streaky and smeary that it makes a mess. The applicator is an odd inverted spatula that makes application even harder. It has no staying power, and comes off easily. It is matte and quite moisturizing - a unique texture. It plumped my ...
198 results
Best quality!
Verified Reviewer
Reviewed at
An amazing quality! Soft texture, doesn't spread on the lip.
Disappointed
Verified Reviewer
Reviewed at
I'm definitely a fan of EL's skincare products, the cleanser, serum, moisturizer, eye cream. People tell me I look much younger than my age. I ventured into their cosmetics. Love the foundation, pressed powder and their amazing lipstick that lasts all day without drying my lips. I had enough points to get this product free but only had 2 color options- one was too dark. I got this in Love Fever. Disappointed. Color is very off. As soon as I removed the tube I thought it was too bright. I still tried it and checked in 3 different lightings. No, too bright & orangey. Not a neutral shade of red and it left my lips dry. I can't recommend this color or this product. I wasted my points on this product.
Doesn't look anything like the picture
Very different color than the picture. Disappointed!
This sucks
Try the lip bar instead the comsistency of this us horirble
Not as smooth as old liquid, color too orange
Verified Reviewer
Reviewed at
The new liquid for lips is not as smooth going on as the old version. Also, they don't seem to have a proper nude version. The air kiss is the closest, but it is to orange tinged.