Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Paul Mitchell Platinum Plus Purple Shampoo #1
Paul Mitchell Platinum Plus Purple Shampoo #1

Tab through the images or use the previous or next buttons to navigate each product image

Paul MitchellPlatinum Plus Purple Shampoo

Item 2614045

3.5 out of 5 stars. 4 reviews
Size:10.14 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free
  • Sustainable Packaging Brand

Highly pigmented Paul Mitchell Platinum Plus Purple Shampoo provides powerful weekly toning for medium to dark blondes or highlighted blondes.



  • Instantly tones and corrects yellow, brassy tones + brightens highlights
  • Can be used weekly or when additional toning is desired
  • Ideal for medium to dark blonde + highlighted hair


  • Refreshing cucumber melon scent with soft floral notes
  • Color safe
  • Paraben free
  • Gluten free

How To Use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Plus Toning Drops and/or the Paul Mitchell Conditioner of your choice.


Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG-150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Benzyl Benzoate