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Summary
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Keep your blonde hair cool with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo banishes unwanted brassy tones.
Benefits
- Cools brassy tones in blonde, highlighted, gray or white hair
- Hydrates hair + intensifies shine
- Ideal for natural, color-treated + lightened hair
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Gluten free
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
Precautions: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat., Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Acid Violet 43 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.
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Questions
Ask a QuestionQ&A
Showing 5 out of 35 Questions
- Q
Can this be used on hair that is a dark brown base color with some blond highlights? Or is there another product meant for brunettes. Both the brown and blond in my hair develop warmth and brassiness due to well water. The water is treated with a softener, but my hair still seems to develop the brassy/reddish tones rather quickly.
- Asked by Well Water Brassiness
- Official Answer By Paul MitchellYes, this can be used on brunette hair with highlights that tend to develop brassy tones.Was this answer helpful to you
- Q
Is it gluten free?
- Asked by Carolinagirl
- Official Answer By Paul MitchellPlatinum Blonde Shampoo is made without gluten.Was this answer helpful to you
- Q
Does this leave your fingers purple after using?
- Asked by Sandy
- Official Answer By Paul MitchellPlatinum Blonde Shampoo does not leave your fingers purple after use.Was this answer helpful to you
- Q
Does this shampoo turn white hair silver? I want my white hair to stay very white! And be shiny. If not this shampoo, then which Paul Mitchell shampoo will do that, please? My hair is dry.
- Asked by KathyOnOBX
- Official Answer By Paul MitchellPlatinum Blonde Shampoo helps cool brassy tones in natural blonde/white and color treated hair. It is not designed to deposit a silver tone but cools brassiness and eliminates warmth in blonde, highlighted or gray/with hair. It is also infused with extracts to hydrate hair and intensify shine. You will also find Platinum Blonde Conditioner and Platinum Blonde Toning Spray that help support Platinum Blonde Shampoo. Was this answer helpful to you
- Q
I have very white hair . I just used milk Shake shampoo within 1 min it turned my hair purple 💜 . I don't want purple hair I want just my sliver/ White hair . dose this product turn ur hair purple within mins ??
- Asked by mariah
- Official Answer By Paul MitchellPlatinum Blonde Shampoo is designed to keep highlighted, gray or white hair cool and brass free. This shampoo is not designed to give a purple/violet end result. Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 230 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 20Daily Use
- 12Fine Hair
- 12Oily Hair
- 9Thick Hair
- 6Curly Hair
Describe Yourself
- 32Beauty Conscious
- 19Product Junkie
- 13Survivalist / Minimalist
- 3Brand Buyer
- 2Minimalist
Hair Type
- 44Straight Hair
- 29Wavy Hair
- 4Very Curly Hair
Most Helpful Positive Review
Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review
Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
586 results
A purple shampoo that leaves your hair hydrated and not d...
Verified Reviewer
Reviewed at
I am a natural blonde but like to add some lighter blonde highlights to break everything up a bit. As a natural blonde that likes to keep my hair from getting brassy I've used purple shampoo for 10 years now. Started using this one 2 years ago and will never go back to the others. Lightens my blonde so nicely and doesn't leave my hair feeling dry and brittle after using it like the other shampoos would. My hair actually feels soft and hydrated after use. Not something you commonly experience with purple shampoo. Recommend this to everyone I know and now recommending to you! Hop on this train!!
The best purple shampoo
Hair Type Wavy Hair
One of the best purple shampoos not to mention the price is good too!
BREAKAGE!!!
Hair Type Straight Hair
This shampoo causes TERRIBLE breakage in my hair. I wasn't positive the first time that it was this, but using it a second time I have several spots of my hair that algae broken short!!!
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is amazing! I absolutely love it and so does everybody else. It's great quality and last forever. I'd definitely buy this again and I tell everybody about it. I'm very impressed with everything about this and I don't have any complaints. I love it!
Keeps the brass away!
Verified Reviewer
Reviewed at
Great to keep those brassy tones from creeping in! Use it 3 times a week and am very pleased.