Store & Pickup Availability
Keep your blonde hair cool with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo banishes unwanted brassy tones.
How to Use
Rated 4.34 out of 5 stars
Really works to get the yellow out. The before and after is after 2 shampoos.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
karinar151 from undisclosed
I have relatively healthy bleached hair. My hair is thick and very long. However, because my hair is bleached, I have high porosity hair (I recommend looking into what this means!). I don't use any heat on my hair besides the occasional blow dry. This is the best purple shampoo I've ever used. The other ones make my hair feel dry. Note: this isn't the strongest if you're used to Joico, but just keep it in your hair longer. I usually do 7 min.
kimberlyh186 from undisclosed
It has kept my died blonde hair looking blonde. When paired with the conditioner, they work good together. Has kept the brassiness out of my hair and kept it nice and soft. Highly recommend!
member21994 from undisclosed
My daughter has platinum blonde hair and when she uses this shampoo, it brightens her blonde so good! I don't know how this product does it. But it gets the blonde, really blonde!!!
Just Me from undisclosed
I have been using this shampoo for about 5 weeks and I see no change except that my hair at first looks purple which I dislike
Billie from ohio
I have blonde, highlighted hair that I like to be more on the ashy side. I gave this a try because of the reviews, but I personally don't see a difference. I even tried it on my hair dry and left it on for half an hour and it still didn't tone well. Maybe it's better for people who just want to maintain blonde, but not for those who like a really ashy look.
victorian77 from undisclosed
I dampen my hair and lather from roots down, then let it sit while I was my body in the shower. After, I rinse and apply conditioner. This keeps my hair vibrant and from getting brassy! I would buy again, of course! Its affordable and without it I would have yellow hair
Lindsey from Connecticut
I damp my hair then lather the shampoo from top of my hair working my way to bottom I let it sit till Iam done washing so about 15 mins or so rinse off. This is one of my favorite shampoos! I have tried a lot of purple shampoos but this one the blonde is sooo vibrant! It's not too icy it's a nice bright blonde. Some purple shampoos leave your hair a purple icy color this does not! This is a wonderful shampo !
Steph from Fremont,OH
LOVE how it takes brassiness out of my blonde hair but gotta be careful to not stain your shower and tub 🤗
sarahleeona from undisclosed
I have this shampoo, recently bought it for the first time. I have purple tips for my daughter who is epileptic. I heard somewhere this shampoo worked really good to save the color. I however, don't think it did.
My friend, however, uses it and loves it!
I think the shampoo is a very pretty purple and it doesn't smell weird, so that's a plus!
Dairemakeup from Miami, Fl
This product is complimentary from DevaCurl. Use the DevaCurl No-Poo Blue Anti-Brass Zero Lather curl cleaner once a week. It definitely helps to remove some of the coppery tones. It makes the reflections of my hair look much more intense. I would recommend its use.
erikag211 from undisclosed
Product is not very pigmented￼ and doesn't smell the best either! Personally it didn't work well for me I have found other conditioners with a lot more pigment that seems to work better than this one! I also feel like it doesn't condition my hair very well! ￼Paul Mitchell Platinum Blonde Shampoo
kalar7 from undisclosed
It smells nice but as far as toning the brass out it really didn't work for me. I did however give my hair a nice shine and fresh blonde look but I like my hair super white and this product didn't tone the yellow out as much as I wanted.
catieh14 from undisclosed
I use this now and so far I have no complaints! I have tried other brands and this works very well in comparison! I feel like it runs out fairly quickly BUT my hair is long so that's more of a personal problem and next time I need the larger bottle!
mistymd454 from undisclosed
Not bad at all but not my favorite. I love shampoos that smell fresh and clean. This one smells good but not my cup of tea.
marissaa65 from undisclosed
Great product. Gets the brassyness out without dying my hair purple. Leaves my hair soft and smooth
pkm014 from undisclosed
I'm sorry but for the price this wasn't worth it first of all it was a very light purple and the shampoos consistency was very liquify wasn't thick and didn't really tone my hair!I was disappointed I got this and it didn't work!
stacystanleymorin from undisclosed
After using this Paul Mitchell shampoo"Platinum Blonde Shampoo ". I can say it works awesome. My hair felt so clean and refreshing. It was so shiny and easy to style. I would tell all my friends to buy and use it as directed. It cost a little more. But, a little bit goes a long way. So it balances out.
lyndis1 from undisclosed
A great shampoo to use to keep highlights bright and blonde! Just don't use it every day because it may turn your scalp purple or dry it out! I think it does it's job and I go back to it each time I get my highlights done.
destanier1 from undisclosed
I love this blonde shampoo! It brought my blonde back to life after the fist use, and didn't leave my hair feeling dry! It's smooth and smells good too! A little goes a long way when using this, so it does last awhile! I would recommend this purple shampoo if your looking to tone your blonde locks. I will be purchasing again when I run out!Paul Mitchell Platinum Blonde Shampoo
jennefers2 from undisclosed
This works extremely well on taking care of any brassiness you can get after blonde coloring. LOVE the smell on this one too. People think it's a body spray or perfume I've got on when it's just shampoo. I'm definitely a repeat shopper on this one and would recommend to anyone with blonde color treated hair.
jaderraid from undisclosed
Works pretty nicely. Also has a nice smell to it. Used to be my go to but now I'm currently obsessed with the redkin one. But blondes never doubt the importance of a purple shampoo.
crrrose from undisclosed
Im always looking for a good blonde shampoo! And paul mitchell definitely comes close to one of the bests. Wella has an amazing one if youre. Looking fyi! I noticed less brassiness in about 4 washes. I would like to see it wodk a bit faster but i cant say i wouldnt buy again! Maybe i need to use more consistently? Overall a good product though.
msjesswa from undisclosed
I absolutely adore this purple toning shampoo. It's my go to. Not only an amazing brand but it gets the job done. No more brass ever! Smells good and feels great. Lightweight and magic.
GlitterFanatic13 from NC
I use the shampoo every two or three days a week. I have dark Burnette hair. The reason I bought this was because I have white blonde chunky highlights. When I first used it, I immediately felt that the shampoo gives a soft, luxurious lather. Its very pigmented too. The purple is sparkly, deep purple, and has a scent of cucumbers. For those who don't like cucumbers... you should probably take this out of your cart. Also, the toning. It took a few weeks for the toning to really show results. But I love this product. I would buy it again, in the big size though. I enjoy using this shampoo even though I cut my hair boy short and don't have my highlights anymore. It's worth a buy!
tashiac3 from undisclosed
I'm not crazy about this brand of purple shampoo. I have other brands that work way better at toning. The smell isn't very great either.