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IT Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette #1
IT Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette #1

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IT Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Sale|Item 2303001

  • 115 people have viewed this in the last 24 hours

sale price $14.50regularly $29.00
Size:0.232 oz
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Summary

Conscious Beauty at Ulta Beauty™

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IT Cosmetics Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors!

How To Use

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.

Ingredients

Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Q&A

Showing 5 out of 22 Questions
Q
How is this product considered anti aging?
Asked by Jess
Official Answer By IT Cosmetics - BE
Hi there! Are you referring to ITcosmetics Superhero No-Tug Waterproof Eyeshadow Sticks? If so, they glide on super blendable with pigment without tugging on your delicate eye area, provide comfortable, all-day wear; and is suitable for sensitive eyes. Also, they're formulated with tri-peptide complex, hydrolyzed collagen, and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly. We hope you give IT a try!Was this answer helpful to you
Q
Do you teach on how to use your products ? I need to learn the new styles
Asked by Deb
Official Answer By IT Cosmetics - BE
Hi there! We are more than happy to answer any questions you may have! Pease visit your local Ulta to speak with one of our beauty advisors to help demonstrate this product. You can always refer to our "how to use" tab for further assistance as well!Was this answer helpful to you
Q
I have blue eyes is this the palette for me
Asked by Skip
Official Answer By IT Cosmetics - BE
Hi there! Yes, warm shades like orange, brown, peach, and terracotta, along with shimmery champagne and rich berry will make blue eyes pop! We hope you love IT as much as we do! XOXOWas this answer helpful to you
Q
What colored eyes does this go best with? Will it make hazel/green eyes pop? Thanks
Asked by Spb
Official Answer By IT Cosmetics - BE
Hi there! Yes, this would be great for hazel eyes! The Best Eyeshadow Color for the Green Tones Of Your Hazel Eyes. are colors like bronze, reddish-browns, maroons, burgundies, and mahogany. We hope you give IT a try! XOXOWas this answer helpful to you
Q
Would this palette qualify for a "clean cosmetics" category?
Asked by Sue
Official Answer By IT Cosmetics - BE
Hi there! IT Cosmetics is upholding the highest standards of safety and quality for all the products it makes and sells. Ingredients used in our products are thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. Kindly note that you can always refer to itcosmetics.com as we share a full ingredient list for each product. XOXOWas this answer helpful to you

Review Snapshot

by PowerReviews

660 ReviewsWrite a Review
91%
of respondents would recommend this to a friend
Ratings Distribution
Pros
230Applies Smoothly
210Blends Easily
204Great Color
190Easy to Use
183Long Lasting
Cons
16Wears Off Easily
14Cheap Compact Case
13Not Effective
11Doesn't Blend Well
9Product Transfers
Best Uses
228Everyday
169Natural Effect
132Work
101Going Out
71Smokey Effect
Describe Yourself
128Natural Style
108Classic Style
11Trendy Style
1Oily to combo skin
1Medium neutral skin tone with light brown eyes
Most Helpful Positive Review
I love these colors!...

I love these colors! they are not overpowering. I have used up my first palette and order a second one...alas it is back ordered. I can't wait to get my new one. I'm hooked. The shadow can be as dramatic or subtle as you want it to be. Being an older woman, less is more and these are the perfect...

Versus
Most Helpful Critical Review
Love matte pallette

It's a bit chalky. When using even high-end soft brushes there is a lot of fall out. Cheap sponge applicators created less fall out. Shadow adheres to eye primer very well, but does make it a challenge to blend. I would like the darker shades to be more deeply pigmented. The two darker shades do not...

660 results

I only use this brand

Submitted 1 month ago

By Josephine (Jo)

From Gig Harbor, WA 98335

I an 83 and the IT makeup brand IS WONDERFUL.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
love it

Submitted 1 month ago

By 

From palm coast fl

love it stays on

Was this review helpful to you?
I would buy this again

Submitted 5 months ago

By Barb

From Indiana

I have purchased this item several times and will again.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Colors Too Similar

Submitted 5 months ago

By Niki

From East Coast

First up: My skin tone is rather pale. I bought this because I thought it had a decent range for day-time looks. However, the light colors are way too similar to each other. I'll find other palettes on future purchases.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Yes !!

Submitted 5 months ago

By Nancy

From Odessa Texad

I had bought this before. So glad to find it again.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?