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Summary
Conscious Beauty at Ulta Beauty™
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IT Cosmetics Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors!
Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!
Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).
Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).
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Questions
Ask a QuestionQ&A
Showing 5 out of 22 Questions
- Q
How is this product considered anti aging?
- Asked by Jess
- Official Answer By IT Cosmetics - BEHi there! Are you referring to ITcosmetics Superhero No-Tug Waterproof Eyeshadow Sticks? If so, they glide on super blendable with pigment without tugging on your delicate eye area, provide comfortable, all-day wear; and is suitable for sensitive eyes. Also, they're formulated with tri-peptide complex, hydrolyzed collagen, and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly. We hope you give IT a try!Was this answer helpful to you
- Q
Do you teach on how to use your products ? I need to learn the new styles
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are more than happy to answer any questions you may have! Pease visit your local Ulta to speak with one of our beauty advisors to help demonstrate this product. You can always refer to our "how to use" tab for further assistance as well!Was this answer helpful to you
- Q
I have blue eyes is this the palette for me
- Asked by Skip
- Official Answer By IT Cosmetics - BEHi there! Yes, warm shades like orange, brown, peach, and terracotta, along with shimmery champagne and rich berry will make blue eyes pop! We hope you love IT as much as we do! XOXOWas this answer helpful to you
- Q
What colored eyes does this go best with? Will it make hazel/green eyes pop? Thanks
- Asked by Spb
- Official Answer By IT Cosmetics - BEHi there! Yes, this would be great for hazel eyes! The Best Eyeshadow Color for the Green Tones Of Your Hazel Eyes. are colors like bronze, reddish-browns, maroons, burgundies, and mahogany. We hope you give IT a try! XOXOWas this answer helpful to you
- Q
Would this palette qualify for a "clean cosmetics" category?
- Asked by Sue
- Official Answer By IT Cosmetics - BEHi there! IT Cosmetics is upholding the highest standards of safety and quality for all the products it makes and sells. Ingredients used in our products are thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. Kindly note that you can always refer to itcosmetics.com as we share a full ingredient list for each product. XOXOWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 228Everyday
- 169Natural Effect
- 132Work
- 101Going Out
- 71Smokey Effect
Describe Yourself
- 128Natural Style
- 108Classic Style
- 11Trendy Style
- 1Oily to combo skin
- 1Medium neutral skin tone with light brown eyes
Most Helpful Positive Review
I love these colors!...
I love these colors! they are not overpowering. I have used up my first palette and order a second one...alas it is back ordered. I can't wait to get my new one. I'm hooked. The shadow can be as dramatic or subtle as you want it to be. Being an older woman, less is more and these are the perfect...
Most Helpful Critical Review
Love matte pallette
It's a bit chalky. When using even high-end soft brushes there is a lot of fall out. Cheap sponge applicators created less fall out. Shadow adheres to eye primer very well, but does make it a challenge to blend. I would like the darker shades to be more deeply pigmented. The two darker shades do not...
660 results
I only use this brand
I an 83 and the IT makeup brand IS WONDERFUL.
love it
love it stays on
I would buy this again
I have purchased this item several times and will again.
Colors Too Similar
First up: My skin tone is rather pale. I bought this because I thought it had a decent range for day-time looks. However, the light colors are way too similar to each other. I'll find other palettes on future purchases.
Yes !!
I had bought this before. So glad to find it again.