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Matrix Keep Me Vivid Sulfate-Free Shampoo #1
Matrix Keep Me Vivid Sulfate-Free Shampoo #1

MatrixKeep Me Vivid Sulfate-Free Shampoo

Item 2540170

4.5 out of 5 stars. 903 reviewsQ & A
Size:10.1 oz


Conscious Beauty at Ulta Beauty™

  • Sustainable Packaging Brand

Matrix Keep Me Vivid Sulfate-Free Shampoo uses the latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors. Product fragrance includes notes of vanilla, coconut, and cotton candy.



  • Helps maintain vibrancy of fast-fading colors
  • Color protection
  • Sulfate-free
  • Next generation milky high-foam lather
  • Packaging may vary

Key Ingredients

  • Formula's acidity makes each strand shine brighter by smoothing the outside cuticle layer

Research Results

  • Keep Me Vivid Keeps Permanent Haircolor Vibrant for 65 days*
  • *When used as a system of Keep Me Vivid Shampoo, Conditioner and Color Lamination Spray

How To Use

Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment.


Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Glycol Distearate, Sodium Lauroyl Sarcosinate, Hexylene Glycol, Parfum/Fragrance, Sodium Hydroxide, Citric Acid, Sodium Chloride, Sodium Benzoate, Peg-55 Propylene Glycololeate, Propylene Glycol, Coco-Betaine, Hydroxypropyl Guar Hydroxypropyltrimonium Ride, Salicylic Acid, Carbomer, Sodium Citrate, Polyquaternium-7, Benzoic Acid, Tetrasodium Edta, Enzyl Salicylate, Pearl Powder, Benzyl Alcohol.