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Summary
Highlights
Let your eyes do the talking with Persona's Identity 2 Eyeshadow Palette. The buttery, buildable formula that made the original Identity Palette a cult favorite and transformed it with bold, vivid colors. Everyday glam. Dramatic, sultry vibes. What's your persona?
Benefits
- Buttery, buildable formula as original Identity Palette
- Twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky
- Versatile enough for everyday looks, date-night drama, and everything in between!
- Travel-friendly palette
Shades
- Limitless: (true black matte)
- Confident: (rich purple shimmer)
- Independent: (gunmetal blue shimmer)
- Brave: (warm medium brown matte)
- Driven: (emerald shimmer)
- Loyal: (warm soft brown matte)
- Resilient: (bronze shimmer)
- Unique: (rich gold shimmer)
- Kind: (pale nude matte)
- Empowered: (deep cranberry shimmer)
- Passionate: (light maroon matte)
- Honest: (pearly nude shimmer)
Item 2552772
Use "Kind" to set your lids. Use a flat brush to pack on color, whether matte or shimmer. Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line.
Mica, Talc, Ethylhexyl Palmitate Caprylic/Capric Triglyceride Dimethicone, Boron Nitride Lauroyl Lysine Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate Triethoxycaprylylsilane Phenoxyethanol Potassium Sorbate, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful jewel tone shades with excellent neutrals
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is s...
Most Helpful Critical Review
Ordering
Is anyone else having a hard time ordering this item? It seems to be always out of stock and when you checkout you can't because it's out of stock again. Anyone else having trouble ordering this item when checking out with it? If so please thumbs up confirming you are. I spoke with Ulta about this b...
22 results
fades weird
A lot of the shades have a dark almost black undertone and as they fade they just become that color. The jewel tone shimmers just do not last as others have said and they just become a dark color. I really wanted to love it!
Pigmented and blendable
This palette held more appeal to me than the first Identity palette, but I've fallen in love with this one so the other one is on it's way. The colors are beautiful and pigmented, they show up true to pan. The shades both blend out well and are buildable for lighter colors. I get around 8.5 hours of wear before I notice any creasing. It's a great go to palette that can be used for day to day or going out. Highly recommend.
Best
Awesome eyeshadow palette. Falling In love for first try. ❣


Great Palette
Persona's formula is amazing! Each shade in here is a stand-out; the shades are unique, but still wearable. I cannot recommendation this palette enough!
Meh
I tried to absolutely fall in love with this palette. I'm glad I didn't pay full price. The eyeshadows don't last long it's like they fade as the day goes on even when using primer or concealer. They look so nice in the pan but it doesn't transfer well to the eyelids at all. I wish I could return it.