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Summary
Conscious Beauty at Ulta Beauty™
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- Cruelty Free
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Let your eyes do the talking with Persona's Identity 2 Eyeshadow Palette. The buttery, buildable formula that made the original Identity Palette a cult favorite and transformed it with bold, vivid colors. Everyday glam. Dramatic, sultry vibes. What's your persona?
Benefits
- Buttery, buildable formula as original Identity Palette
- Twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky
- Versatile enough for everyday looks, date-night drama, and everything in between!
- Travel-friendly palette
Shades
- Limitless: (true black matte)
- Confident: (rich purple shimmer)
- Independent: (gunmetal blue shimmer)
- Brave: (warm medium brown matte)
- Driven: (emerald shimmer)
- Loyal: (warm soft brown matte)
- Resilient: (bronze shimmer)
- Unique: (rich gold shimmer)
- Kind: (pale nude matte)
- Empowered: (deep cranberry shimmer)
- Passionate: (light maroon matte)
- Honest: (pearly nude shimmer)
Use "Kind" to set your lids. Use a flat brush to pack on color, whether matte or shimmer. Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line.
Mica, Talc, Ethylhexyl Palmitate Caprylic/Capric Triglyceride Dimethicone, Boron Nitride Lauroyl Lysine Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate Triethoxycaprylylsilane Phenoxyethanol Potassium Sorbate, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful jewel tone shades with excellent neutrals
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is s...
Most Helpful Critical Review
DOES NOT LAST ALL DAY, NOT EVEN 5 HOURS
I wanted to love this item so bad. I gave it more than two tries. Same makeup style different days. One the first day I used it and noticed it was creasing already after an hour into my morning at work. Thought that maybe I didn't put enough primer. Ok. So weekend came around and thought to my self...
21 results
Best Formula I've Ever Tried
Lasts longest with a primer or a few layers of light moisturizer. Creamy dreamy pigmented and so easy to blend. Great price point for ammazing quality, minimal fallout if any. It's better than any high- end shadows I've tried on maturing lids.
Don't waste your money.
This is probably the worst pallet ever. The colors don't blend nice at all. And the fallout is on 100. And then they only look good for .2 seconds before getting weird on your eye. And some of them have such a weird undertone. They come out nothing like the pictures.
Only palette I use
I hardly wear eyeshadow but when I do this is it! I love all the jewel tones for one and done looks and the matte light brown is my go to for the crease! Super buttery and blendable with great pigment!
Beautiful jewel tone shades with excellent neutrals
Verified Buyer
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is smooth and buttery, easy to apply and blend. However, even with careful application, I did experience fallout. This is an excellent pairing to the Identity 1 palette. Together I feel they work as a perfect combo for almost any look, day to night. Additionally, the packaging is slim and compact and in my estimation, excellent for travel.
fades weird
A lot of the shades have a dark almost black undertone and as they fade they just become that color. The jewel tone shimmers just do not last as others have said and they just become a dark color. I really wanted to love it!