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Usually ships out in 1-2 days
Summary
Highlights
Let your eyes do the talking with Persona's Identity 2 Eyeshadow Palette. The buttery, buildable formula that made the original Identity Palette a cult favorite and transformed it with bold, vivid colors. Everyday glam. Dramatic, sultry vibes. What's your persona?
Benefits
- Buttery, buildable formula as original Identity Palette
- Twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky
- Versatile enough for everyday looks, date-night drama, and everything in between!
- Travel-friendly palette
Shades
- Limitless: (true black matte)
- Confident: (rich purple shimmer)
- Independent: (gunmetal blue shimmer)
- Brave: (warm medium brown matte)
- Driven: (emerald shimmer)
- Loyal: (warm soft brown matte)
- Resilient: (bronze shimmer)
- Unique: (rich gold shimmer)
- Kind: (pale nude matte)
- Empowered: (deep cranberry shimmer)
- Passionate: (light maroon matte)
- Honest: (pearly nude shimmer)
Item 2552772
Use "Kind" to set your lids. Use a flat brush to pack on color, whether matte or shimmer. Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line.
Mica, Talc, Ethylhexyl Palmitate Caprylic/Capric Triglyceride Dimethicone, Boron Nitride Lauroyl Lysine Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate Triethoxycaprylylsilane Phenoxyethanol Potassium Sorbate, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful jewel tone shades with excellent neutrals
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is s...
Most Helpful Critical Review
Ordering
Is anyone else having a hard time ordering this item? It seems to be always out of stock and when you checkout you can't because it's out of stock again. Anyone else having trouble ordering this item when checking out with it? If so please thumbs up confirming you are. I spoke with Ulta about this b...
22 results
Ordering
Is anyone else having a hard time ordering this item? It seems to be always out of stock and when you checkout you can't because it's out of stock again. Anyone else having trouble ordering this item when checking out with it? If so please thumbs up confirming you are. I spoke with Ulta about this but they just said it's because it's popular but that seems fishy to me. They either order too little of it or something is going on with their stocking system. I have tried to order this item multiple times since spring and everytime it goes out of stock as soon as I am checking out. Ulta didn't want to understand the problem and just ignored me instead of reading the issue throughly. I like shopping at store, ok with shopping online, but find Ulta custom service horrible. It's like your a quota instead of throughly reading the problem to fix an issue. The problem is they don't assign one problem per person until the problem is fixed, so everytime you reply via email it's a totally different representative, too many hand in the pot leads to bad customer service. So if anyone else having the same issue ordering the product thumbs up. Maybe they will actually notice an issue this way if there are enough reviewers about this issue.
Best Formula I've Ever Tried
Lasts longest with a primer or a few layers of light moisturizer. Creamy dreamy pigmented and so easy to blend. Great price point for ammazing quality, minimal fallout if any. It's better than any high- end shadows I've tried on maturing lids.
Don't waste your money.
This is probably the worst pallet ever. The colors don't blend nice at all. And the fallout is on 100. And then they only look good for .2 seconds before getting weird on your eye. And some of them have such a weird undertone. They come out nothing like the pictures.
Only palette I use
I hardly wear eyeshadow but when I do this is it! I love all the jewel tones for one and done looks and the matte light brown is my go to for the crease! Super buttery and blendable with great pigment!
Beautiful jewel tone shades with excellent neutrals
Verified Buyer
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is smooth and buttery, easy to apply and blend. However, even with careful application, I did experience fallout. This is an excellent pairing to the Identity 1 palette. Together I feel they work as a perfect combo for almost any look, day to night. Additionally, the packaging is slim and compact and in my estimation, excellent for travel.