Product Reviews Rated 4.16 out of 5 stars
93 Reviews
Most Helpful Positive Review love it Really enjoying this so far! I have grown-out blonde highlights and about three inches of light brown roots (my natural color is kind of taupe). I haven't noticed much lightening of my roots (it's only been a week) but my highlights look less brassy and more bright. I don't personally think the scent is a dealbreaker; it's not a great smell, but it's really not bad either to me. Also it smells better in your hair than it does when you smell it in the bottle. I have pretty oily hair and I struggle to find products that clean my roots without drying my ends and highlights (I switched to this after using Living Proof for the last year). This shampoo + the conditioner achieve that really well. My roots don't get oily until day 3/4!!! Side note: if you have naturally dry hair this shampoo might be too harsh for you. And my hair feels soft and easy to brush out when it's 50% dry. I have also noticed added volume. I don't mind that the shampoo doesn't lather, that is to be expected with any sulfate-free shampoo (sulfates are what is in soap, and what makes the soap/shampoo bubble and lather). Sulfate-free is better for the environment and for my sensitive scalp, so I am totally willing to sacrifice lather for the planet! Will definitely buy this again if it's on sale again ;)
Most Helpful Critical Review Really wanted to like this product I purchased this shampoo and conditioner about a month ago, and my hair has become progressively more dry and frizzy each week. The shampoo is gentle, but the conditioner does not adequately moisturize my highlighted hair. I would not recommend this product to someone who has dyed blonde hair; although it may be sufficient for a natural blonde. I wish I could return this; I spent over fifty dollars for the set. Will not purchase again.
Reviewed by 93 customers Different bottle AND Different product! 2
Ammiesu75 from 95688
I bought this product after using the previous formula for YEARS. The bottle is new and so must be the product because I NEVER experienced bumps and breakouts on my forehead and scalp like this before ! To say I am disappointed is an understatement, BEWARE!
I would buy this again 5
Nat the cat from Muskegon,Mi
Smells good and keeps my hair bright.
You need a pump 4
Mama Kay from Media, PA
I bought the liter during a sale.
The smell is great, the conditioner is a must. I bought pumps that do not work.
This is why I gave it 4 stars.
I keep coming back! 5
Jennifer from Mobile, Alabama
Love it, this doesn't make my psoriasis act up and keeps my highlights bright while keeping my hair moisturized. I have bought this multiple times, including the conditioner.
all time favorite 5
blondelady from pennsylvania
I first discovered this product while in beauty school, and I instantly fell in love. the smell is to die for. the shampoo definitely brightens up my blonde. doesnt dry my hair out and has good lather for being a sulfate free product.
Smells great 4
Pattiz from Blue Bell, PA
This smells great. I love it for that, but it may be a little drying for my hair. My hair is fragile.
Great smell!! 5
Holly from Buffalo, NY
This is the best smelling shampoo I've found in a long time!
Feather-light BUT Strong as Steel 5
Ayisha from PA
Pairs well with the conditioner!
Great product but dries my scalp 4
Mal from St. Louis
Love using this for an everyday use besides that it dries my scalp out pretty bad
One of my favorite!Would like more phospate free!Thank you! 5
Deb from Goshen,In.
Not on sale enuf!!
Actually makes hair warm 5
Jessika from New Jersey
After going blonde I have tried 5 shampoos. After achieving stark white/ gray hair I realized I hated it and wanted a warmer blonde. The only thing on the market is purple shampoos because everyone wants gray, ashy blonde hair. I finally tried this and it actually brought out warmth in my hair even where it was still very white. My hair is a beautiful warm blonde, not yellow or brassy, and I'm so happy.
My favorite 5
Lola from Lv
This is my favorite shampoo it's smells so good and keeps my hair soft without weighing it down. A little goes a long way!
Love this smells amazing 5
Paula from Warsaw ind
Use it once a week
I continue to buy this because I love it that much. 5
Isabella from SC
I feel it performs as the label reads and more.
Love!! 5
Chelsea from Biloxi ms
I am in between salon appointments right now. I have white hair. And there's always an inch or two of BRASS as you know .. my natural hair color is a dirty blonde. This shampoo and conditioner set sorta blended the brass into my natural hair color. I was thrilled about that. It's not a purple shampoo. But it makes your hair so soft and it definitely did help fade that brassy color throughout my hair. It sorta brightened the color. But honestly I just need to go back to the salon to truly get the desired results. I may try this brand's purple shampoo. It seems to have good reviews.
I would buy this product again and again 4
Tricia from Los Angeles, CA
I have been looking for a good shampoo to use on my highlights. I have curly hair so I needed a shampoo that would not flatten my curls. I love this product! It gives my hair a great shine, and it gives it a lot of body. I'm very happy to have found this shampoo after months and months of searching for a product that I felt comfortable with.
Really Drying and smell is too overpowering 1
Ang from West Virginia
It's so hard to find a shampoo for blonde hair that is NOT purple. I tried this and it is very drying. The smell is ok but way too strong. I returned it along with the conditioner. I should have known better all of this brand's other products I have tried were terrible.
Love this shampoo 5
Lynnette from Palm Bay
I love this shampoo. I have wavy hair and it really makes it soft and shiny.
Not sure if I would buy this again 3
Patti from Dallas TX
It smells great and was on sale for a great price. I don't seem to hand the body I had with my Kendra.
Keeps my hair soft and color vibrant 5
Kate from New York
I really love the way this shampoo makes my hair feel. I am a processed blonde so my hair has a tendency to get dry on the ends. The shampoo and conditioner together keep my hair soft
I would buy this again!! 5
Rhonda from PA
After using this product, my hair seemed shinier and smelled so good!!
I wouldn't use any other brand. 5
AJ from Virginia
It makes your color last longer.
I would buy again 5
Zoie from Christopher IL
It helps to brighten my highlighted hair.
Love this shampoo 5
Lilylovesmakeup19 from Milwaukee, WI
I have been using this product for years and always end up coming back to it. I have platnium blonde hair and this adds great shine to my hair & helps to keep it that nice platinum color with no yellow. Highly recommend getting this shampoo & conditioner if you are a blonde! Also smells so good, i get tons of compliments on how good my hair smells!
Consumer for life 5
AJ from Virginia
Use daily