Product Reviews Rated 4.2 out of 5 stars
25 Reviews
Most Helpful Positive Review LOVE this product!!!! This is my holy grail hair product! I have chestnut brown hair naturally and balayage my hair to a very light blonde with an icy finish, but unfortunately my hair loves to pull bronze. Therefore I HAVE to have a good brightening shampoo. I recently tried another product (BeadHead Dumb Blonde) and my ends became frayed and crisper than a Ritz cracker. It was a nightmare! I immediately repurchased this L'anza shampoo and my hair is now so soft and shiny and healthy feeling again, all while being brightened to the perfect color!
Most Helpful Critical Review Sorry. Not a fan. I was so thrilled when this finally arrived. But my excitement didn't last long. The purple shampoo is really thin (not thick and luxurious like the other shampoos from this brand) and is an absolute mess in the shower. Because it doesn't lather, the thin formulation flies all over the shower and it doesn't feel very silky or healthy to my hair. The conditioner isn't quite as bad, it's thicker and easier to apply throughout my hair, but again, when I rinse it out my hair does not feel conditioned at all. The other formulas I have from this brand always leave my hair shiny and easy to manage. And the most disappointing part is that it doesn't do anything to brighten my blondes or to remove or hide the brassiness - which is the entire reason for the purchase.
Reviewed by 25 customers What in the world 1
Steph7024 from Houston
I'm not sure where the 5 stars come from. This did absolutely nothing for my hair. I got upset thinking my hairstylist did a terrible job on me.. then I'm not sure why I decided to try the bit of shimmer lights I had left, and my hair instantly changed colors. It was INSANE! This is a rip off ! Do NOT recommend you buy this. You'd be wasting your $$ and time.
I make sure to have back stock of this at all times 5
Sam Bro from Cincinnati, OH
This is by far the best toning shampoo I have used. I use this product usually twice a week to keep my blonde platinum. Smell is great. Consistency is perfect and it does not flatten my hair. I make sure to have this product on back stock.
Best Purple Shampoo 5
Sar from Chicago
I've had platinum blonde hair for a couple of years and my hair stylist recommend it to me at the salon when we first did the platinum color. It's so pigmented, lathers nicely with a medium sized squeeze of product, and works beautifully. Worked so well sometimes my blondest pieces of hair were a light purple which I LOVED. Nothing in the mid-range price level compares. Don't bother looking for something less expensive, it won't work. Just use this and don't waste your time with anything else. The conditioner works even better and together they kept my platinum hair just right for years.
Pricey but great 5
Nette from Michigan
Works great on blond hair while conditioning and shine.
Worth every penny!!! 5
Sammy Jo from Rochester NY
Highly recommend! I have used L'anza products in my hair for years (it's the only thing my hair stylish recommends) and I am once again please with another product. My hair feel lighter and looked much bright after using this just once. I used it in combination with the L'anza silver brightening conditioner. I left it in for the full recommend time and it did wonders. I have highlighted blonde hair with a couple shades. It brought all the shades back to life and it looks like I left the salon a week ago not 3 months ago. I'd pay it if I were you.
1 try and I'm a fan for life 5
ellelee from buffalo ny
I put a heavy dose (about 2 oz/60 mL) on my level 9 shoulder length hair that was looking VERY yellow. left the shampoo on for 3 minutes before using matrix lamellar water and it looks like i did a toning treatment at the salon. prior to this i used John Frieda Violet Crush but i always felt like instead of helping to tone it just made my hair look muddy and made me want to strip it, bleach it, dye it, anything to cover up the ugly dullness. This shampoo actually has HEAVY DUTY pigment to overhaul ugly brassy tones but isnt just "dumb purple pigment" that doesnt even help like Violet Crush. The Lanza also made my hair SOOOO soft and shiny and sleek. The entire texture feels different which might be partially due to the matrix product byt even in the shower when I was lathering it up it was soft and moisturizing!
The best shampoo and conditioner! 5
Donna from Massachusetts
I stopped coloring my hair 8 months ago, I had my hairdresser put in some silver highlights to blend the grays in with the dyed brown hair that is growing out. She told me I would need to use a purple shampoo. I tried 3 different ones. One was so bad I threw it away, one is ok, the Lanza is by far the best. I Love how this makes my hair look and feel, soft and very shiney! I only use it every 3-4 shampoos ( I shampoo every other day)so my hair wont turn blue but on the days I don't use it my hair does not look as good. It will splatter purple/blue on the shower walls and tub but it rinses right off no problem. I also love the conditioner. They're expensive but you can get them on sale every once in a while. Will definitely keep using both!
My Go To Purple/ Need a Tone Shampoo 4
Endetar from Platteville, CO
I have super thick hair, so I generally leave this on for 2-3 minutes and I haven't seen any damage occur due to it. I don't think it tones my hair all that much, however it does seem to help my color stay vibrant longer. I first started using this after my old hair salon recommended it and I've been repurchasing it ever since. My hair is super finicky with what I use on it and this seems to work well. No residue buildup.
Sorry. Not a fan. 1
Bren from Seattle
I was so thrilled when this finally arrived. But my excitement didn't last long. The purple shampoo is really thin (not thick and luxurious like the other shampoos from this brand) and is an absolute mess in the shower. Because it doesn't lather, the thin formulation flies all over the shower and it doesn't feel very silky or healthy to my hair. The conditioner isn't quite as bad, it's thicker and easier to apply throughout my hair, but again, when I rinse it out my hair does not feel conditioned at all. The other formulas I have from this brand always leave my hair shiny and easy to manage. And the most disappointing part is that it doesn't do anything to brighten my blondes or to remove or hide the brassiness - which is the entire reason for the purchase.
I have finally found the "IT" for my hair 5
Barbara from northeast Pennsylvania
I absolutely love this shampoo! I am allergic to sulfate which is the number one reason I tried this shampoo. For me, it is the one and only ongoing shampoo I will use. My scalp is calm, healthy and my hair is also healthy, soft and shiny - perfect combination!
amazing 5
Dianna from Kansas
I've tried many purple pigmented shampoos that are decent. this one though is outstanding after one wash and does not leave a tint. I love that it also makes my hair look and feel great after a condition. my hair is manageable and I always get asked if I just lighten my hair after I use this. I typically will use it once a week and leave on about five minutes. I've tried Wella, Pravana, Joico, Redken,Shimmer lights, many more! this one is by far my favorite one.
I don't understand the hype. It doesn't do anything for me 1
Ellie jelly from Baltimore MD
This shampoo does nothing for my platinum hair. I'm surprised at all of the 5 star reviews. I've been using this for months and kept giving it a chance, but never noticed a difference.
BEST Purple Shampoo!! 5
Emily from New York
This is the best purple shampoo out there! I am a natural brunette and for years have went between an ombré and baylage with darker color at the top and light blonde at the bottom! I have used several different purple shampoos (bed head, matrix, Kenra) and nothing compares! My hairdresser introduced me to this product. Though the directions say to apply and leave on for 1 minute I typically will at my hair and apply then leave on for about 10 minutes (hairdresser recommended and told me this was okay to do) about throwing my hair up in a hair tie while the product absorbs into my hair. After I rinse out the product and then use my regular conditioner. I use this product anywhere from once to 3 times a week depending on how many hair wash days I have during the week. Lanza makes sure to leave my hair bright and blonde and brass free! I recommend this to all of my blonde friends!
I would buy this again 5
Ktfromlv from Henderson, NV
I am transitioning to gray after 30+ years of coloring my hair. This product helps keep the silvers shiny while toning down the brassy color in the previously dyed hair.
Great product 5
Mariana from Mission Texas
I like how's the product makes my hair feel and how convenient it Ian to use it for my highlights
My hair is the same as it ever was. Not impressed. 2
Miranda from Atlanta
I had high hopes for this product but after using it, I didn't notice anything different. Didn't make color more vibrant or shiny and left hair looking frizzy as usual. Would not recommend to anyone with coarse wavy color treated hair especially for such a high price.
Just WOW 5
JAZ from Denver CO
I'm almost one year into natural transition of growing out the silver locks. I noticed a bit of yellowing on my new silver virgin hair, researched best purple shampoos and this one had the best reviews. All I can say is wow! I followed the directions of leaving on for one minute, and hair turned out with the most shiny, brighter silver, no yellowing left in hair. It did slightly tone down the remaining dyed parts that are still growing, as I refuse to chop that part off. No dryness but used a deep conditioner after shampoo. I might leave it on longer next time to see if I get a purple hue, but this shampoo works! I wish Ulta carried the conditioners from this brand. I don't know why some people say it turned their hair green except if they are using other color enhancing products, etc. I think it works best on virgin hair. Always take into consideration what other products and hair routines you are using.
I would buy again 5
Megan from Pittsburgh, PA
Helps keep my colored hair from turning brassy. I have brown hair and after time my highlights turn very brassy looking. Since I started using this shampoo it helps keep my color the way I want
Does not dry the hair out! 5
Hairlover from Miami, FL
It does what the description says without drying my hair as all the other brightening shampoo I've tried
Love Lanza! 5
L. from ND
I love using Lanza! I use it with every wash, because it is gentle enough, and doesn't dry my hair out! It combats brassy color and it DOES NOT turn my hair green, like a couple of other reviewers said. Maybe they were using the wrong hair color, I dont Know, but this stuff works great!
Love it the best ! 5
Elizabeth from Fountain Co
Makes hair color be brighter
LOVE this product!!!! 5
Rebecca H from Manchester, NH
This is my holy grail hair product! I have chestnut brown hair naturally and balayage my hair to a very light blonde with an icy finish, but unfortunately my hair loves to pull bronze. Therefore I HAVE to have a good brightening shampoo. I recently tried another product (BeadHead Dumb Blonde) and my ends became frayed and crisper than a Ritz cracker. It was a nightmare! I immediately repurchased this L'anza shampoo and my hair is now so soft and shiny and healthy feeling again, all while being brightened to the perfect color!
I love Lanza I love the mousse, conditioner, shampoo 5
Debbie a canadian from Ontario canada
Shopped st Ulta north Myrtle beach they had very little Lanza products no mousse not much of anything in the Lanza product
Turned my hair green 1
Kins from Louisville ky
I am a Master hairstylist of 10 years and I have a level 10 icy blonde/silver. I carry Lanza in my studio and was extremely excited about the new silver line. However, it turned my hair a light green after using it twice 😣. I'm so bummed!
Love 5
Brandi from Houston, Texas
This product is meant for blonde hair and to be used to pull the yellow out and eliminate brassiness for dyed blondes. It does just that! I have extensions and I use it on my extensions to match my platinum hair and I also use it in my dyed hair it's a great product I love all Lanza products as they are amazing!