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ICONIC LONDON Enrich & Elevate Lash Growth-Active Mascara #1
ICONIC LONDON Enrich & Elevate Lash Growth-Active Mascara #1

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ICONIC LONDONEnrich & Elevate Lash Growth-Active Mascara

Online only|Exclusive|Item 2596239

4.6 out of 5 stars. 32 reviews
Size:0.25 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Introducing ICONIC London's first kind-to-lashes performance Enrich & Elevate Lash Growth-Active Mascara that lengthens, curls and lifts with active growth agent, Symlash, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds.



  • The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash formula and rich black pigments.
  • Lashes are left separated, fanned out and fuller-looking - with a soft, flexible finish. It's long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.


  • 76% of consumers said the condition of their natural lashes had improved after 6 weeks... and reckon that's pretty ICONIC
  • 85% of consumers said lashes look stronger after 4 weeks
  • 74% of consumers said their lashes looked healthier after 6 weeks. It's the mascara that just keeps on giving!

Key Ingredients

  • Symlash: The secret to Enrich & Elevate lies within innovative Symlash technology. It's a strengthening, active ingredient that helps to improve the appearance of lash thickness and density.
  • Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.
  • Black Pigment: ICONIC London use only the blackest black pigment for deep colour payoff. There's no need to tint your lashes when their formula's this rich, babes.

How To Use

For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash. Pull the formula through the length of your lashes and get ready to WOW with just one sweep. Coat both your top and bottom lashes for a long and feathery look. Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.


Water (Aqua), Synthetic Wax, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Palmitic Acid, PVP, Styrene/Acrylates Copolymer, Stearic Acid, Polyurethane-35, Rhus Verniciflua Peel Wax, Aminomethyl Propanediol, Cetyl Alcohol, Chondrus Crispus Powder, Hydroxyacetophenone, Caprylyl Glycol, 1.2-Hexanediol, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Methylpropanediol, Sodium Dehydroacetate, Plankton Extract, Phenylpropanol, Iron Oxides CI 77499.

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Online Only Free Lip Plumping Gloss in Shade Tease Me with $50 Iconic London purchase (valid thru 5/25/24 or while quantities last).

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